1. Senior Project Checkpoint #2: Sunday in turnitin.com
DATE
Feb. 23, 2015
DO NOW
Take one of each handout (2) from the front desk. Take out a highlighter and writing utensil.
Reminders
Senior Project Checkpoint #2: Sunday in turnitin.com
AGENDA
Senior Project Checkpoint #1 – Review criteria for resubmission
Senior Project Checkpoint #2
Discuss Satire in BNW and established mechanisms of social control
Human Genetic Engineering Debate
HOMEWORK
Read BNW chapters 4-9
3+ sticky notes per chapter.
LAST CLASS:
Ch. 1-3 Review and Senior Project
NEXT CLASS:
Forms of social control: Modern Propaganda
LEARNING FOCUS FOR TODAY
Explore the ethicality of human genetic engineering and its impact on the future.

2. Senior Project
Checkpoint #1: Personality Test Reflection

3. Student Exemplar

4. Just copied and pasted old homework
Student Non-Exemplar
Just copied and pasted old homework

5. Student Non-Exemplar
Not MLA, only 1 paragraph

6. Excessive typos and grammar mistakes: RUN GRAMMAR and SPELLCHECK!!
Student Non-Exemplar
Excessive typos and grammar mistakes: RUN GRAMMAR and SPELLCHECK!!

7. Senior Project Checkpoint #2: Sunday in turnitin.com
DATE
Feb. 27, 2015
DO NOW
Reminders
Senior Project Checkpoint #2: Sunday in turnitin.com
The motto of the World State is “Community, Identity, Stability.” What motto might characterize contemporary American society? In the World State, one way social control, and thereby stability, is maintained, is through propaganda. How does our contemporary society compare/contrast to the World State in this respect?
AGENDA
DO NOW quickwrite
“Social Control” lecture
Interview with Huxley – The Mike Wallace Interview 5/18/58
Reflection on today
LAST CLASS:
Exploring the ethicality of human genetic engineering.
NEXT CLASS:
Continue discussion on propaganda.
HOMEWORK
Read BNW chapters 4-9
3+ sticky notes per chapter due Tuesday, March 3rd.
LEARNING FOCUS FOR TODAY
Explore the use of propaganda as a method of social control looking at Huxley’s perspective from 1958 versus the 21st Century.

8. Social Control
It is defined as the regulation of individual and group behavior in an attempt to gain conformity and compliance to the rules of a given society, state, or social group.
All societies have ways to promote order, stability and predictability in social life. Without social control, social life would be unpredictable, even chaotic.
There are two broad types of social control:
Internal (Informal)
External (Formal)

9. Internal Social Control
Lie within the individual, and is developed during socialization. You are practicing internal social control when you act according to your conscience, i.e. you do something because it is the right thing to do.
Culture: customs, norms, mores.
Family
Peers
Group affiliations

10. External Social Control
External rules enforced by government to prevent the establishment of chaos or break down of social bonds.
Laws
Law enforcement
Court system
Prisons

11. Enforcement
Societies reinforce norms and rules through sanctions (systems of reward and punishments).
Positive sanctions (eg. smile of approval, awards, raises) are used to encourage conformity.
Negative sanctions (eg. criticism, fines, imprisonment) are intended to stop socially unacceptable behavior.
Act of violating a social norm is called deviance.

12. Agents of Socialization
Family
Peers
Education
Mass Media
Culture

13. Average Number of Hours of Television Watched Daily
Mass Media
Television shows, movies, popular music, magazines, Web sites, and other aspects of the mass media influence our political views; our tastes in popular culture; our views of women, people of color, and gays; and many other beliefs and practices.
Average Number of Hours of Television Watched Daily

14. Theory The Propaganda Model
The propaganda model seeks to explain the behavior of news media operating within a capitalist economy. The model suggests that the mass media often serves as a tool to manufacture consent, operating on unchallenged premises that serve the narrow interests of political and economic elites. As Noam Chomsky maintains, “Any dictator would admire the uniformity and obedience of the U.S. media.”

15. From “Brave New World Revisited”, 1958

16. George Orwell wrote 1984 in 1949 (after Huxley’s Brave New World)

17. The Mike Wallace Interview with Aldous Huxley
As you read…
Annotate the text, focusing on ideas that connect with “social control”
Huxley’s beliefs about the society in which he lived (it was 1958 when this interview took place)
Places you agree or disagree with Huxley
Textual connections
Connections to today’s society
The Mike Wallace Interview was a national television show that aired from

18. The Mike Wallace Interview with Aldous Huxley
In the 1958 interview, Huxley describes the experts of Madison Avenue who control the advertising of radio and television. What or who do you think are the equivalent “Mad Men” of 2015?
We see in the interview that Huxley believes that reaching children is a vital step to controlling and manipulating the population. How does he show this in Brave New World? Do you agree with him? Why or why not? Use examples from our contemporary society to support your reasoning.
The Mike Wallace Interview was a national television show that aired from

19. Modern Media
This graphic updated in 2013

20. CNET, Last.fm, TVGUide.com
E!, Oxygen, USA, Telemundo
Hulu
Nickelodeon,
SpikeTV, VH1
TNT, TBS, TCM,
Cartoon Network,
Adult Swim
CNET, Last.fm, TVGUide.com
This graphic updated in 2013

21. Comcast’s purchase of TW = $45.2 billion
Comcast (NBC/Universal) is set to purchase Time Warner (CNN, HBO, Time Magazine, Warner Bros) - first publicly announced on February 13, 2014
The acquisition is to take the form of a stock swap estimated at the time of announcement to be worth about $45.2 billion.[2] 
Comcast began the regulatory review process of the deal by filing a public interest statement at the Federal Communications Commission on April 8, 2014,[3] is currently in the process of obtaining permission from both the FCC and United States Department of Justice to complete the acquisition.
As of January 2015 a decision is expected in the first quarter of 2015.[4][5]
Comcast’s purchase of TW = $45.2 billion

22. Graphic updated in 2012

23. Graphic updated in 2012
The second graphic is about the Comcast/NBC merger (which is now in the process of acquiring Time Warner)

24. Graphic updated in 2012

25. Graphic updated in 2012

26. Graphic updated in 2012

27. Mass Media Propaganda
Do you believe that U.S. Corporations manipulate the masses to shape their perceptions and personal ideologies to conform to the dominate class?