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ASIS&T's Social Media Presence: Channels, Communications, and Challenges Dr. Diane M. Rasmussen Pennington ASIS&T Social Media Manager August 28, 2014.

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Presentation on theme: "ASIS&T's Social Media Presence: Channels, Communications, and Challenges Dr. Diane M. Rasmussen Pennington ASIS&T Social Media Manager August 28, 2014."— Presentation transcript:

1 ASIS&T's Social Media Presence: Channels, Communications, and Challenges Dr. Diane M. Rasmussen Pennington ASIS&T Social Media Manager August 28, 2014

2 Agenda Our existing platforms Current initiatives Preliminary survey results Future directions Interactive discussion

3 Asis-l listserv: The original!

4 Facebook.com/asist.org Those fascinating algorithms

5 Facebook.com/asist.org This week’s metrics

6 Twitter.com/asist_org

7 Twitter.com/asist_org Popular news source for LIS Engagement? Is it possible?

8 LinkedIn Members are truly worldwide

9 The ASIS&T Blog: asist.org/socialmedia

10 Best day so far: August 12

11 Observed challenges Platforms exist in silos Very little meaningful engagement Must determine how to repackage content One person can’t do it all…

12 Current initiatives

13 Engagement Across Boundaries “[T]he Board is launching a new initiative, called Engagement Across Boundaries, to support selected ASIS&T members sharing their knowledge and experience by engaging with large numbers of members and potential members via social media interactions.” Participants get a $2,000 annual stipend Started before I took the Manager role

14 Engagement Across Boundaries: Advisory group Diane Rasmussen Pennington (chair) Heather Pfeiffer Naresh Agarwal Created a social media wiki including “best practices” and other resources

15 Engagement Across Boundaries: Contributors Laura Christopherson: blog and “panel” Kate Dillon: Blogging, MLIS student and practitioner representation Tamara Heck: European presence Sara Mooney: #10minreads, calendar Adam Worrall: SIG/chapter engagement

16 Like or dislike, content matters

17 Preliminary survey results

18 Social media survey: Preliminary results n=76; 59% from North America, 16% from Europe, 5.5% from Asia/Australia 58% members, 25% never members, 9% used to be members 57% don’t serve Overall use:

19 Social media survey: Preliminary results ASIS&T social media following:

20 Social media survey: Preliminary results Personal and professional connections are important motivators Topics motivate interaction SIGs/chapters’ social media rarely visited Split qualitative reactions to our current efforts ◦Be less formal/more engaging ◦Increase community ◦Some want more, others are happy with

21 Social media survey: Preliminary results “fun, light-hearted, goofy, self-mocking, celebrate itself and its future, creative, "out-of- the-box", young-at-heart (if not in fact), silly, #DOCULOPE -- i mean, there's already a great mascot, why hasn't it taken the #icebucketchallenge yet?” “I'm an old hand IT person, working since the 70's -- grew up with listservs and enjoy and RELY upon the "orderly", non-chaotic nature of exchange, especially on non-public, non- moderated lists”

22 Social media survey: Preliminary results “I consider s as my primary communication connection to ASIS&T. I see those s in context of my other professional s (mostly work). Twitter and Facebook are a hodge-podge of all kinds of aspects of my life. Listersrvs are analogous to a work conference room. LinkedIn, ResearchGate, and Academia.edu are like a downtown cafe that serves the business lunch crowd. Twitter and Facebook are like a funky bar where everyone shows up sometimes. They are more casual and not where most people go for business discussions.”

23 Future directions

24 What are we planning now? Increasing friendly engagement Increasing post visibility… through quality Focusing on the most likely users Building more metrics Providing ASIS&T and non-ASIS&T content Designing new website; will integrate the static and the dynamic Recruiting more bloggers Offering assistance to SIGs and chapters Considering other platforms: Hangouts, Instagram, etc.

25 What else are we planning? YOU decide!


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