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ASIS&T's Social Media Presence: Channels, Communications, and Challenges Dr. Diane M. Rasmussen Pennington ASIS&T Social Media Manager August 28, 2014 diane@asis.org infogirl99.wordpress.com @infogamerist
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Agenda Our existing platforms Current initiatives Preliminary survey results Future directions Interactive discussion
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Asis-l listserv: The original!
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Facebook.com/asist.org Those fascinating algorithms
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Facebook.com/asist.org This week’s metrics
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Twitter.com/asist_org
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Twitter.com/asist_org Popular news source for LIS Engagement? Is it possible?
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LinkedIn Members are truly worldwide
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The ASIS&T Blog: asist.org/socialmedia
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Best day so far: August 12
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Observed challenges Platforms exist in silos Very little meaningful engagement Must determine how to repackage content One person can’t do it all…
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Current initiatives
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Engagement Across Boundaries “[T]he Board is launching a new initiative, called Engagement Across Boundaries, to support selected ASIS&T members sharing their knowledge and experience by engaging with large numbers of members and potential members via social media interactions.” Participants get a $2,000 annual stipend Started before I took the Manager role
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Engagement Across Boundaries: Advisory group Diane Rasmussen Pennington (chair) Heather Pfeiffer Naresh Agarwal Created a social media wiki including “best practices” and other resources
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Engagement Across Boundaries: Contributors Laura Christopherson: blog and “panel” Kate Dillon: Blogging, MLIS student and practitioner representation Tamara Heck: European presence Sara Mooney: #10minreads, calendar Adam Worrall: SIG/chapter engagement
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Like or dislike, content matters
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Preliminary survey results
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Social media survey: Preliminary results n=76; 59% from North America, 16% from Europe, 5.5% from Asia/Australia 58% members, 25% never members, 9% used to be members 57% don’t serve Overall use:
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Social media survey: Preliminary results ASIS&T social media following:
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Social media survey: Preliminary results Personal and professional connections are important motivators Topics motivate interaction SIGs/chapters’ social media rarely visited Split qualitative reactions to our current efforts ◦Be less formal/more engaging ◦Increase community ◦Some want more, others are happy with email
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Social media survey: Preliminary results “fun, light-hearted, goofy, self-mocking, celebrate itself and its future, creative, "out-of- the-box", young-at-heart (if not in fact), silly, #DOCULOPE -- i mean, there's already a great mascot, why hasn't it taken the #icebucketchallenge yet?” “I'm an old hand IT person, working since the 70's -- grew up with listservs and enjoy and RELY upon the "orderly", non-chaotic nature of exchange, especially on non-public, non- moderated lists”
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Social media survey: Preliminary results “I consider emails as my primary communication connection to ASIS&T. I see those emails in context of my other professional emails (mostly work). Twitter and Facebook are a hodge-podge of all kinds of aspects of my life. Listersrvs are analogous to a work conference room. LinkedIn, ResearchGate, and Academia.edu are like a downtown cafe that serves the business lunch crowd. Twitter and Facebook are like a funky bar where everyone shows up sometimes. They are more casual and not where most people go for business discussions.”
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Future directions
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What are we planning now? Increasing friendly engagement Increasing post visibility… through quality Focusing on the most likely users Building more metrics Providing ASIS&T and non-ASIS&T content Designing new website; will integrate the static and the dynamic Recruiting more bloggers Offering assistance to SIGs and chapters Considering other platforms: Hangouts, Instagram, etc.
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What else are we planning? YOU decide!
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