1. And the Non-Profit World

2. Books Worth Reading

3. Overview  What does “web 2.0” mean?  Examples of web 2.0  What does it mean for us non-profits?  Why bother?  Public vs. Intranet web sites  Web 2.0 experiences at LSSM  Reference sites  Your experiences, thoughts, and concerns

4. What does “web 2.0” mean?  AJAX (asynchronous web applications)  Interactivity  User-provided content  User-driven information flow

5. Examples of web 2.0  Blogs  CNN Politics Blog  Industry Blogs (Microsoft Developers, etc.)  Political Campaigns  Wikis  Wikipedia  Wiktionary  Social Networking  Facebook  LinkedIn  Social Bookmarking/Tagging  Del.icio.us  Technorati

6. What does it mean for us non-profits?  Getting past the buzz, down to business  Culture shift  Our users tend to be older, less tech-savvy than the general workforce. Are they ready?  Is the organization ready?  What can/should IT do to push 2.0 apps?

7. Why bother?  Transparency  Email hides valuable information in individuals’ inboxes  Relevance  Emails reach you whether you want them or not  RSS feeds  Flexible relational data models  Openness  Interact at any point  Wikis retain history, discussions  Relational Database-ify information

8. Why bother?  Enrichment  Formal documents leave out experiences and opinions  Blogs and wikis help retain discussion and personality  Contribution  Ability  Visibility  Incentive  Users take on more active role  Feedback/discussion mechanisms

9. Why bother?  Entice and Recruit  Visitors become participants become advocates  Users become members of community  Empower  Individuals get louder voices  Engage  More than people interacting with websites  People interact with people via the website

10. What does it mean for us?  Oversight  If users provide content, need to consider oversight  Acceptance/adoption of 2.0 concepts  Collaboration  Users are in charge  Evolutionary websites  A little 2.0 here, there adopted over time  Iterative

11. Public vs. Intranet sites  Who are your contributors?  Public web site considerations  Who is your public audience?  Larger user base + sensitive public = greater burden of oversight  Intranet web site considerations  Smaller user base = fewer contributors

12. Web 2.0 experiences at LSSM  IT Blog  Second most popular set of pages on the intranet  One primary contributor, one other, several authorized  Used to announce changes to intranet web apps, share tips, other IT news, thoughts, ideas  Comments from users  Lowest rating: 4 out of 5 stars  Highest rating: 5 stars

13. Web 2.0 experiences at LSSM  Communications Blog  Communications Director is primary contributor, minimal experience, self-professed “techno dummy”  One other contributor, no authority or autonomy  Only used so far for posting weekly email newsletters to the intranet  No comments received from anyone outside the Communications department thus far  Lowest rating: 2 stars  Highest rating: 4 stars  Communications Director wants public blog

14. Web 2.0 experiences at LSSM  HR Blog  Lots of potential, but dead in the water  One short-lived post, deleted after a couple of days

15. Web 2.0 experiences at LSSM  Wiki  Private IT Knowledge Base  Has yet to reach “critical mass”  A single dominant contributor

16. Web 2.0 experiences at LSSM  Conclusions  Must not underestimate the cultural change  Concerns about oversight/control significant  2.0 apps will sink or swim based on experience and comfort level of principle/potential users  Use familiar, comfortable terms for 2.0 applications  e.g., “IT Blog” => “IT News and Info”  e.g., “IT Wiki” => “IT Knowledge Base”

17. Reference sites  My Del.icio.us tags  http://del.icio.us/phopp/web2.0  http://del.icio.us/phopp/LITN-2008-April  Wikipatterns  “People Patterns”, “People Anti-Patterns”, “Adoption Patterns”, “Anti- Adoption Patterns”  Some patterns applicable to more than just wikis  http://www.wikipatterns.com/  10 Arguments for Web 2.0 in an Organization  http://www.crisscrossed.net/2007/09/03/10-arguments-for-web20-in-an- organization/  10 Challenges for Web 2.0 in Organizations  http://www.crisscrossed.net/2007/07/04/10-challenges-for-web20-in- organizations/  Ten Ways Non-Profits Can Start Leveraging Social Media  http://www.masternewmedia.org/news/2006/10/12/web_20_ten_ways_nonp rifts.htm

18. Your experiences, thoughts, and concerns?