Presentation is loading. Please wait.

Presentation is loading. Please wait.

Allison Miller, MCP, MCIP, RPP TDM Coordinator City of London Dr. Jason Gilliland & Stephen Fitzpatrick Human Environments Analysis Laboratory Department.

Similar presentations


Presentation on theme: "Allison Miller, MCP, MCIP, RPP TDM Coordinator City of London Dr. Jason Gilliland & Stephen Fitzpatrick Human Environments Analysis Laboratory Department."— Presentation transcript:

1 Allison Miller, MCP, MCIP, RPP TDM Coordinator City of London Dr. Jason Gilliland & Stephen Fitzpatrick Human Environments Analysis Laboratory Department of Geography Western University TravelWise Summerside: How to Shift Transportation Choices in a Suburban Context Sustainable Mobility Summit November 6, 2012

2 The EcoMobility Project The City of London engaged Londoners in adopting sustainable transportation in two neighbourhoods: Workforce Mobility Project (mainly employers) TravelWise Summerside (mainly residential)

3 Summerside Context

4 Key Activities Understand residents’ choices Promote short trips Determine behaviour change

5 Challenge Engage residents in a new development Solution Work with established community groups Tap into existing resources Marketing and Outreach

6 Marketing and Outreach Tools

7 Special Events

8

9

10

11

12 Measurement Challenge Gauging residents’ transportation choices Data Collection Methodology Test new forms of data collection Partner with University Test “new” counting technologies Run household phone surveys

13 Baseline Mode Share  SOV – 84.5%  Carpool – 14.8%  Bikes – 0.2%   Pedestrians – 0.2%  Summerside Autumn 2009  SOV – 65.3%  Carpool – 13.8%  Bikes – 0.5%   Pedestrians – 7.6%  City-Wide Winter 2010

14 Baseline Walkway Counts Baseline Count for Walkway Saturday November 7, 2009 Southbound from Commercial Plaza Northbound from Neighbourhood  299      255

15 Baseline Counts

16 Automatic Counters

17 Results: Bike Counts

18

19 2010: Survey Results Almost 9 out of 10 residents who work outside the home drive to work. About 2 out of 3 residents do not think stores are within walking or biking distance from home

20 2010 Results: Shared with Residents

21 Follow-Up: Results Achieved * * Proportion or residents who walked to store in previous week increased from 29-41%! (*statistically significant, p<0.05) Proportion or residents who biked to store in previous week increased from 12-25%! (*statistically significant, p<0.05)

22 Follow-Up: Results Achieved Residents who received our info package were more likely to walk or bike to the nearby commercial plaza (*statistically significant, p<0.05) Residents who received our info package were less likely to think area traffic made it unpleasant to walk (*statistically significant, p<0.01)

23 Results Achieved TargetsResults  20% household participation rate  3% mode shift from SOVs  3% reduction in GHG and CACs  3% reduction in household fuel use  41% household participation rate  16% mode shift from SOVs  7% reductions in GHGs, CACs, and household fuel use Based on UTEC:  690 tonnes CO 2 emissions avoided  1070 kg of NOx, 10 kg of SO 2, 815 kg of VOC, and 20 kg of PM 2.5  Approx. 306,000L of fuel savings a year.

24 Other Benefits Achieved Community engagement Tied into other initiatives: Strengthening Neighbourhoods Strategy Smart Moves (Transportation Master Plan) Our Street Car Free Day Walk to Shop

25 Lessons Learned Engagement takes time Relationship Building Counting equipment got colleagues excited! Methodology is repeatable

26 Questions / Comments Allison Miller City of London Dr. Jason Gilliland Western University


Download ppt "Allison Miller, MCP, MCIP, RPP TDM Coordinator City of London Dr. Jason Gilliland & Stephen Fitzpatrick Human Environments Analysis Laboratory Department."

Similar presentations


Ads by Google