1. Encouraging a Community to Take Bike to Work Day to the Next Level Enjoy the Ride Take the Challenge

2. Smart Commute Central York

3. Bike to Work Day 2007 2013 2010 2014

6. JUNE BIKE CHALLENGE Launched at the 2014 Bike to Work Day event Goal: encourage cycling for more than just one day Grand Prize: $800 gift card

7. Engaging the Public

8. Registration and Tracking Registration survey Weekly surveys www.sccy.ca/bikechallenge

9. $50

10. Results Registered: 307 Eligible: 291 Logged Trips: 229 Usual Commute Modes

11. Ballot Distribution # of days cycled

12. Survey response rate

13. Types of cycling trips reported

14. How did you hear about the June Bike Challenge?

15. Did the June Bike Challenge make you bike more? Will you continue to bike through the summer?

16. 1967 Commute Trips to Work/School 3921.5 kg GHG Emissions Avoided $5517.38 Dollars Saved 529,744 Calories burned 17,050 km Commuter Trips Logged

17. Grand Prize Winner, Ernesto of York Region won an $800 Spoke O’Motion gift card after logging 19 cycling trips during the month of June. Grand Prize Winner

18. Participant Comments “Every month is bike month!” “I am so happy that I finally started riding my bike to work.” “Riding my bike to work makes my entire day so much better.” “I will continue to ask myself, Can I bike rather than drive?” “I set goals for myself this month and I met them!” “It's nice to be a part of something bigger than myself.” “I really enjoyed this contest!” “Looking forward to participating again next year!”

19. Key Learnings 1.Get a good prize. 2.Test your survey questions. 3.Segmented marketing is a very effective means of engagement. 4.Find ways to keep the momentum going. 5.Cyclists are honest people!

20. Thank you Pat Lusink Program Manager Smart Commute Central York pat@sccy.ca