Presentation on theme: "Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing."— Presentation transcript:
Objective 1.03 Illustrate the use of the marketing mix in sports and entertainment marketing.
Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
Marketing Functions Product/service management Pricing Marketing Information Management (MIM) Selling Promotion Distribution
Marketing Mix A combination of decisions a business makes in order to best reach its target market. Known as the four Ps (product, price, place, promotion).
Marketing Mix (4 Ps) Product - Businesses must decide which products to offer customers. Price - The amount a business charges customers for a product. Place - Having the product available at the right time and location. Also known as distribution. Promotion - Informing and reminding customers of the products available to them and persuading them to purchase. Promotion includes advertising, personal selling, sales promotion, and publicity.
Products Include both goods and services
Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.
Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.
Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.
Professional Teams Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes
Collegiate and Scholastic Teams UNC – University of North Carolina Duke University University of Okalahoma Ohio State University
Venues: Arenas, Stadiums, Coliseums, Speedways Time Warner Cable Arena Lowe’s Motor Speedway Bojangles Arena Staples Center
Commercial Facilities Marina Boat Land
Health Clubs Gold’s Gym YMCA Planet Fitness Ladies Fitness and Wellness
Recreation Aerobics Soccer Basketball Swimming Area parks