Presentation on theme: "1.02 Discuss the impact of sports and entertainment marketing on the economy."— Presentation transcript:
1.02 Discuss the impact of sports and entertainment marketing on the economy.
Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
Products Include both goods and services
Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.
Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.
Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.
Professional Teams Basketball: L.A. Lakers Football: Carolina Panthers Hockey: Carolina Hurricanes
Collegiate and Scholastic Teams UGA-University of Georgia FSU-Florida State University University of Miami
Professional Individual Sports PGA World Tennis Association PBA
Professional Individual Sports Running Swimming Golf Bowling
Amateur Sports AAU-Amateur Athletic Union
Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC
Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary
Sporting Goods Industry Sports Town Asics Nike Adidas Diadora
Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club
Sports Media Sports Network Fox Sports Net ESPN Radio
Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
Music Industry Maverick Records PSE Records JMG Records Quincy Jones
Movie Industry Warner Brothers Disney Actors
Theme Parks Six Flags Family Fun Center Carowinds Theme Park
Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio
Film Industry Sundance Film Festival
Television Industry Dawson’s Creek is filmed in the Wilmington area
Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk Theatre
Video Game Industry X-Box Nintendo Sony Sega
Fine Arts and Science Industry Smithsonian Museum Mint Museum
Night Club Industry
Literacy Industry Library Internet Books
Casinos Industry Las Vegas Reno Harrah’s
Hobbies/Craft Industry Southern Christmas Show
Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s
Importance of Sports and Entertainment Generates about $213 to $350 billion in revenue. Approximately 800 million people viewed the 2002 Super Bowl. The average attendance per NFL game is 66,000.
Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.
Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.
Importance of Sports and Entertainment Over 95 million American households own a VCR. Over 30 million American households own a DVD player. 68% of Americans subscribe to cable TV.
RankTitleWorldwide Box Office 1.TitanicTitanic (1997)$1,835,300,000 2.The Lord of the Rings: The Return of the KingThe Lord of the Rings: The Return of the King (2003)$1,129,219,252 3.Pirates of the Caribbean: Dead Man's ChestPirates of the Caribbean: Dead Man's Chest (2006)$1,060,332,628 4.The Dark KnightThe Dark Knight (2008)$1,001,921,825 5.Harry Potter and the Sorcerer's StoneHarry Potter and the Sorcerer's Stone (2001)$968,657,891 6.Pirates of the Caribbean: At World's EndPirates of the Caribbean: At World's End (2007)$958,404,152 7.Harry Potter and the Order of the PhoenixHarry Potter and the Order of the Phoenix (2007)$937,000,866 8.Star Wars: Episode I - The Phantom MenaceStar Wars: Episode I - The Phantom Menace (1999)$922,379,000 9.The Lord of the Rings: The Two TowersThe Lord of the Rings: The Two Towers (2002)$921,600, Jurassic ParkJurassic Park (1993)$919,700, Harry Potter and the Goblet of FireHarry Potter and the Goblet of Fire (2005)$892,194, Spider-Man 3Spider-Man 3 (2007)$885,430, Shrek 2Shrek 2 (2004)$880,871, Harry Potter and the Chamber of SecretsHarry Potter and the Chamber of Secrets (2002)$866,300, Finding NemoFinding Nemo (2003)$865,000, The Lord of the Rings: The Fellowship of the RingThe Lord of the Rings: The Fellowship of the Ring (2001)$860,700,000
Harry Potter: $3,664.2 billion Lord of the Rings: 2,911.5 billion Pirates of the Caribbean: $2,018.7 billion