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1.02 Discuss the impact of sports and entertainment marketing on the economy.

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Presentation on theme: "1.02 Discuss the impact of sports and entertainment marketing on the economy."— Presentation transcript:

1 1.02 Discuss the impact of sports and entertainment marketing on the economy.

2 Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3 Products Include both goods and services

4 Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

5 Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

6 Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

7 Professional Teams Basketball: L.A. Lakers Football: Carolina Panthers Hockey: Carolina Hurricanes

8 Collegiate and Scholastic Teams UGA-University of Georgia FSU-Florida State University University of Miami

9 Venues: Arenas, Stadiums, Coliseums, Speedways Verizon Amphitheater Lowe’s Motor Speedway Cricket Arena

10 Commercial Facilities Marina Boat Land

11 Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center

12 Recreation Aerobics Soccer Basketball Swimming Area parks

13 Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

14 Professional Individual Sports PGA World Tennis Association PBA

15 Professional Individual Sports Running Swimming Golf Bowling

16 Amateur Sports AAU-Amateur Athletic Union

17 Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC

18 Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

19 Sporting Goods Industry Sports Town Asics Nike Adidas Diadora

20 Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club

21 Sports Media Sports Network Fox Sports Net ESPN Radio

22 Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

23 Music Industry Maverick Records PSE Records JMG Records Quincy Jones

24 Movie Industry Warner Brothers Disney Actors

25 Theme Parks Six Flags Family Fun Center Carowinds Theme Park

26 Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio

27 Film Industry Sundance Film Festival

28 Television Industry Dawson’s Creek is filmed in the Wilmington area

29 Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk Theatre

30 Video Game Industry X-Box Nintendo Sony Sega

31 Fine Arts and Science Industry Smithsonian Museum Mint Museum

32 Night Club Industry

33 Literacy Industry Library Internet Books

34 Casinos Industry Las Vegas Reno Harrah’s

35 Hobbies/Craft Industry Southern Christmas Show

36 Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s

37 Importance of Sports and Entertainment Generates about $213 to $350 billion in revenue. Approximately 800 million people viewed the 2002 Super Bowl. The average attendance per NFL game is 66,000.

38 Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.

39 Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.

40 Importance of Sports and Entertainment Over 95 million American households own a VCR. Over 30 million American households own a DVD player. 68% of Americans subscribe to cable TV.

41 RankTitleWorldwide Box Office 1.TitanicTitanic (1997)$1,835,300,000 2.The Lord of the Rings: The Return of the KingThe Lord of the Rings: The Return of the King (2003)$1,129,219,252 3.Pirates of the Caribbean: Dead Man's ChestPirates of the Caribbean: Dead Man's Chest (2006)$1,060,332,628 4.The Dark KnightThe Dark Knight (2008)$1,001,921,825 5.Harry Potter and the Sorcerer's StoneHarry Potter and the Sorcerer's Stone (2001)$968,657,891 6.Pirates of the Caribbean: At World's EndPirates of the Caribbean: At World's End (2007)$958,404,152 7.Harry Potter and the Order of the PhoenixHarry Potter and the Order of the Phoenix (2007)$937,000,866 8.Star Wars: Episode I - The Phantom MenaceStar Wars: Episode I - The Phantom Menace (1999)$922,379,000 9.The Lord of the Rings: The Two TowersThe Lord of the Rings: The Two Towers (2002)$921,600, Jurassic ParkJurassic Park (1993)$919,700, Harry Potter and the Goblet of FireHarry Potter and the Goblet of Fire (2005)$892,194, Spider-Man 3Spider-Man 3 (2007)$885,430, Shrek 2Shrek 2 (2004)$880,871, Harry Potter and the Chamber of SecretsHarry Potter and the Chamber of Secrets (2002)$866,300, Finding NemoFinding Nemo (2003)$865,000, The Lord of the Rings: The Fellowship of the RingThe Lord of the Rings: The Fellowship of the Ring (2001)$860,700,000

42 Harry Potter: $3,664.2 billion Lord of the Rings: 2,911.5 billion Pirates of the Caribbean: $2,018.7 billion


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