Presentation is loading. Please wait.

Presentation is loading. Please wait.

1.02 Discuss the impact of sports and entertainment marketing on the economy.

Similar presentations


Presentation on theme: "1.02 Discuss the impact of sports and entertainment marketing on the economy."— Presentation transcript:

1 1.02 Discuss the impact of sports and entertainment marketing on the economy.

2 Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3 Products Include both goods and services

4 Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

5 Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

6 Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

7 Professional Teams Basketball: L.A. Lakers Football: Carolina Panthers Hockey: Carolina Hurricanes

8 Collegiate and Scholastic Teams UGA-University of Georgia FSU-Florida State University University of Miami

9 Venues: Arenas, Stadiums, Coliseums, Speedways Verizon Amphitheater Lowe’s Motor Speedway Cricket Arena

10 Commercial Facilities Marina Boat Land The Plex

11 Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center

12 Recreation Aerobics Soccer Basketball Swimming Area parks

13 Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

14 Professional Individual Sports PGA World Tennis Association PBA

15 Professional Individual Sports Running Swimming Golf Bowling

16 Amateur Sports AAU-Amateur Athletic Union

17 Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC

18 Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

19 Sporting Goods Industry Sports Town Asics Nike Adidas Diadora

20 Sport Sponsors Coca-Cola 600 Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club Click Can

21 Sports Media Sports Network Fox Sports Net ESPN Radio

22 Students Responce Find examples of Types of Sport Marketing and be able to share them with the class. Click

23 Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

24 Music Industry Maverick Records PSE Records JMG Records Quincy Jones Click the Guitar

25 Movie Industry Warner Brothers Disney Actors

26 Theme Parks Six Flags Family Fun Center Carowinds Theme Park

27 Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio

28 Film Industry Sundance Film Festival

29 Television Industry Reality TV Sitcoms Game shows

30 Dramatic Arts Industry Children’s Theatre Adult’s Theatre Belk Theatre

31 Video Game Industry X-Box Nintendo Sony

32 Fine Arts and Science Industry Smithsonian Museum Mint Museum

33 Night Club Industry

34 Literacy Industry Library Internet Books

35 Casinos Industry Las Vegas Reno Harrah’s

36 Hobbies/Craft Industry Craft Shows Arts & Craft retail businesses

37 Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s

38 Importance of Sports and Entertainment Generates about $500 billion in revenue. Approximately 111 million people viewed the 2011 Super Bowl. The average attendance per NFL game is 66,000.

39 Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.

40 Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.

41 RankTitleWorldwide grossYear R ef 1Avatar$2,782,275, [# 1] 2Titanic$1,843,201, [# 2] 3 Harry Potter and the Deathly Hallows – Part 2 $1,294,563, [# 3] 4 The Lord of the Rings: The Return of the King $1,119,110, [# 4] 5 Transformers: Dark of the Moon $1,106,457, [# 5] 6 Pirates of the Caribbean: Dead Man's Chest $1,066,179, [# 6] Importance of Sports and Entertainment

42 Over 88% of American households own a DVD player. 90% of Americans subscribe to cable TV or satellite 65% of American homes have gaming systems.


Download ppt "1.02 Discuss the impact of sports and entertainment marketing on the economy."

Similar presentations


Ads by Google