Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.
Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.
Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.
Professional Teams Basketball: L.A. Lakers Football: Carolina Panthers Hockey: Carolina Hurricanes
Collegiate and Scholastic Teams UGA-University of Georgia FSU-Florida State University University of Miami
Hobbies/Craft Industry Craft Shows Arts & Craft retail businesses
Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s
Importance of Sports and Entertainment Generates about $500 billion in revenue. Approximately 111 million people viewed the 2011 Super Bowl. The average attendance per NFL game is 66,000.
Importance of Sports and Entertainment In 2000, approximately 16,346,710 people watched a NFL game. The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. The NBA average is about 16,804 attendants. The average MLB attendance is 20,000,000 per year.
Importance of Sports and Entertainment Over 35 million people visit Walt Disney World each year. The Titanic, the movie, grossed almost $1 billion in global ticket sales.
RankTitleWorldwide grossYear R ef 1Avatar$2,782,275,1722009 [# 1] 2Titanic$1,843,201,2681997 [# 2] 3 Harry Potter and the Deathly Hallows – Part 2 $1,294,563,2372011 [# 3] 4 The Lord of the Rings: The Return of the King $1,119,110,9412003 [# 4] 5 Transformers: Dark of the Moon $1,106,457,2082011 [# 5] 6 Pirates of the Caribbean: Dead Man's Chest $1,066,179,7252006 [# 6] Importance of Sports and Entertainment
Over 88% of American households own a DVD player. 90% of Americans subscribe to cable TV or satellite 65% of American homes have gaming systems.