1. Chapter 10 Quick Links Slide 1 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Basic Elements of a Newsletter Advanced Microsoft ® Word 2003: Desktop Publishing

2. Chapter 10 Quick Links Slide 2 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Performance Objectives  Upon successful completion of Chapter 10, you will be able to create newsletters using your own designs based on desktop publishing concepts and Word features such as columns and styles. You will also be able to improve the readability of your newsletters by specifying line spacing, using kerning, adjusting character spacing, and changing alignment.

3. Chapter 10 Quick Links Slide 3 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Desktop Publishing Terms  Byline Byline  Folio Folio  Headline Headline  Leading Leading  Logo Logo  Nameplate Nameplate  Orphan Orphan  Subhead Subhead  Subtitle Subtitle  Tombstoning Tombstoning  Widow Widow  Click a link to advance to the related slide. 

4. Chapter 10 Quick Links Slide 4 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Word Features Used  Balanced and unbalanced columns Balanced and unbalanced columns  Character spacing Character spacing  Column break Column break  Columns Columns  Graphic images Graphic images  Clip Art task pane Clip Art task pane  Line spacing Line spacing  Newspaper columns Newspaper columns  Paragraph indent Paragraph indent  Reading Layout view Reading Layout view  Section break Section break  Styles Styles  Styles and Formatting task pane Styles and Formatting task pane  Templates Templates  Widow/Orphan control Widow/Orphan control  Windows Paint Windows Paint  WordArt WordArt  Click a link to advance to the related slide. 

5. Chapter 10 Quick Links Slide 5 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Basic Elements of a Newsletter  Nameplate (Banner): Newsletter’s title, company logo, unique typeface, or graphic image that reinforces organization’s identity.  Subtitle: Short phrase stating the purpose or audience of the newsletter.  Folio: Publication information, volume #, issue #, and current date.  Headlines: Titles to articles—usually 22- to 74-point type size and in sans serif typeface.

6. Chapter 10 Quick Links Slide 6 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Basic Elements of a Newsletter…/2  Subheads: Secondary headings—provide transition from headlines to body copy (section headings).  Byline: Identifies the author of the article.  Body Copy: Main part of the newsletter text.  Graphic Image: Provides visual clues and visual relief from text-intensive copy.

7. Chapter 10 Quick Links Slide 7 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Basic Elements in a Newsletter Page Nameplate Logo Subtitle Folio Headline Subhead Graphic image Body copy Byline

8. Chapter 10 Quick Links Slide 8 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Planning a Newsletter  Use pictures and articles of people from varying levels of employment.  Provide contributor forms requesting information.  Focus on issues of interest to majority of employees.  Evaluate relevancy.

9. Chapter 10 Quick Links Slide 9 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Designing a Newsletter  Balance change with consistency.  Create styles to reinforce consistency.  Consider frequency of distribution.  Consider target audience.  Use restraint and consider the appropriateness of images and design elements.  Use sufficient white space.  View in Reading Layout view.

10. Chapter 10 Quick Links Slide 10 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Newsletter Page Layout  Determine paper size and weight.  Consider cost of materials, printing, and distribution.  Determine underlying column layout and keep consistent.  Create appropriate margin and column widths (two-sided or facing pages).

11. Chapter 10 Quick Links Slide 11 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Newspaper Columns click Format, Columns 

12. Chapter 10 Quick Links Slide 12 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Balanced and Unbalanced Columns  Word balances the last line of text at the bottom of each column.  On the last page, the text is often not balanced between columns.  Columns can be balanced by inserting a section break: 1.Position the insertion point at the end of the text in the last column. 2.Click Insert, Break. 3.At the Break dialog box, click Continuous.

13. Chapter 10 Quick Links Slide 13 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Determining Number of Columns  Consider the: size of paper font and type size content and amount of text design  An asymmetrically designed page is more interesting than a symmetrical one.  Avoid tombstoning: When headings display side by side in adjacent columns.

14. Chapter 10 Quick Links Slide 14 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Varying Numbers of Columns  Section breaks can be used to vary the page layout.  There are three methods for inserting section breaks: 1.Click Insert, Break. 2.Select This point forward option in the Columns dialog box. 3.Select the text and then apply column formatting.  Insert a column break to control where the columns end and begin—press Ctrl + Shift + Enter or click Insert, Break, and then Column break.

15. Chapter 10 Quick Links Slide 15 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Changing the Number of Columns 1.Select the affected text or section. 2.Click Format, Columns. 3.Enter the number of columns desired.

16. Chapter 10 Quick Links Slide 16 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Changing Column Width  Click in the section you want to change and then drag the column marker on the horizontal ruler.  If the column widths are equal, all of the columns will change.  To specify exact measurements, use the Columns dialog box.

17. Chapter 10 Quick Links Slide 17 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Adding Borders and Horizontal Lines  You can add: page borders paragraph borders borders around images borders around text boxes horizontal lines between paragraphs  Click Format, Borders and Shading, and then select the desired tab and options.

18. Chapter 10 Quick Links Slide 18 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Your Own Newsletter  Start with a thumbnail sketch to experiment with different layouts and designs.  A thumbnail sketch is like “thinking” on paper.  Look at the work of others for hints and suggestions on different layouts.

19. Chapter 10 Quick Links Slide 19 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Sample Newsletters

20. Chapter 10 Quick Links Slide 20 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using Styles in Newsletters  Saves time, effort, and keystrokes in creating newsletters.  Newsletters contain elements that must remain consistent from page to page as well as from issue to issue.  Styles reinforce consistency.

21. Chapter 10 Quick Links Slide 21 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Styles  Creating a style by example: Format text and then use the Style button on the Formatting toolbar.  Creating a style using the New Style dialog box: click the New Style button in the Styles and Formatting task pane.

22. Chapter 10 Quick Links Slide 22 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Styles and Formatting Task Pane click Format, Styles and Formatting 

23. Chapter 10 Quick Links Slide 23 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. New Style Dialog Box

24. Chapter 10 Quick Links Slide 24 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Adjusting Leading  Leading: Vertical line spacing measured from the baseline of one line to the baseline of the next line.  Insufficient leading makes the text difficult to read.  Adjust leading by changing the line spacing.  In addition, you can make changes at the Paragraph dialog box to adjust leading before and/or after paragraphs.

25. Chapter 10 Quick Links Slide 25 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Reducing the Size of Graphic Files  To speed up scrolling, you may replace the graphic with a picture placeholder.  Click Tools, Options, View tab, Picture placeholders check box.  Clicking the Compress Pictures button on the Picture toolbar will also reduce the size of the image.  When compressing a file you may lose some picture quality.

26. Chapter 10 Quick Links Slide 26 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Folio  Folio: A newsletter element consisting of publishing information that will change from issue to issue, such as the volume number, issue number, and date.  Prepare a folio style and apply it to the new information typed into the folio for each issue.  Frequently, the folio is preceded or followed by a graphic line.  The folio can appear above or below the nameplate.

27. Chapter 10 Quick Links Slide 27 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Nameplate  Nameplate: A newsletter element, also known as a banner, that first captures the reader’s eye and immediately identifies the newsletter.  Placed at the top of the first page.  The choice of font or WordArt is important.  Logo: A name, symbol, or trademark designated for easy recognition.

28. Chapter 10 Quick Links Slide 28 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Subtitle  Subtitle: A newsletter element that emphasizes the purpose of the newsletter and identifies the intended audience.  It is usually typed in a sans serif typeface in 14 to 24 points.  Kerning should be turned on.  Character spacing can be expanded.

29. Chapter 10 Quick Links Slide 29 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Headline  Headline: A newsletter element that organizes text and helps readers decide whether they want to read the article.  To set the headline apart from the text: use a larger type size use a heavier weight use a different typeface than the body use more space above than below  Reduce leading for headlines of more than one line to improve readability.

30. Chapter 10 Quick Links Slide 30 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Applying the Widow/Orphan Feature  Widow: A single line of a paragraph or heading that is pushed to the top of the next page.  Orphan: A single line of text (whether part of a paragraph or heading) appearing by itself at the end of a page.  Option is on by default and is located in the Paragraph dialog box at the Line and Page Breaks tab.  Still need to watch for subheads that are inappropriately separated from text at the end of a column or page.

31. Chapter 10 Quick Links Slide 31 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Aligning Text in Paragraphs  The type of alignment influences the tone.  Justified text is common in publications such as textbooks, newspapers, newsletters, and magazines.  Justified text is more formal than left- aligned text.  Justified text must have an appropriate line length or characters may be widely spaced.

32. Chapter 10 Quick Links Slide 32 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Indenting Paragraphs with Em Spaces  In typesetting, tabs are generally measured by em spaces rather than inch measurements.  Create em space indentations at the Paragraph dialog box or at the Tabs dialog box.  Generally, the first paragraph after a headline or subhead is not indented.

33. Chapter 10 Quick Links Slide 33 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating Subheads  Subhead: A newsletter element that organizes text and expands on headlines.  Gives readers more information about the text.  Provides contrast to text-intensive body copy.

34. Chapter 10 Quick Links Slide 34 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Creating a Byline  Byline: A newsletter element that identifies the author of the article.  Often typed in italic using the same typeface as the body text.  May be the same size as the body typeface, but it may also be set in a type size one or two points smaller.  May appear below the headline or subhead, or as the first line of the body text.  Place at the left margin or right-aligned in a column.

35. Chapter 10 Quick Links Slide 35 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Inserting Graphic Images  Clip art should support or expand points. click Insert, Picture, Clip Art 

36. Chapter 10 Quick Links Slide 36 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Set Transparent Color 1.Display the Picture toolbar. 2.Select the bitmapped image. 3.Click the Set Transparent Color button on the Picture toolbar. 4.Position the pointer into the area you want to change and then click the left mouse button. 5.Click the down-pointing arrow at the right of the Fill Color button on the Drawing toolbar and select a color.

37. Chapter 10 Quick Links Slide 37 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Using the Windows Paint Program click Start, All Programs, Accessories, Paint 

38. Chapter 10 Quick Links Slide 38 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Saving as a Template  Saves time in creating future issues.  Delete all text, pictures, and objects that will not stay the same.  Leave the nameplate and all text, pictures, symbols, and so on, that will remain the same.

39. Chapter 10 Quick Links Slide 39 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. DTP Pointers  Many logos are trademarks—before using them, find out whether you need permission.  Look at as many publications as you can to get design ideas.  Newsletter design should be consistent from issue to issue.  Use no more than one or two images per page if possible.  Use the repetitive elements such as headers, footers, or headings.

40. Chapter 10 Quick Links Slide 40 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. DTP Pointers…/2  Use three or fewer typefaces.  Use extra wide gutters or margins to counteract dense text.  Use graphic accents with discretion.  Be generous with your margins; do not crowd text.  Place page numbers on the outside edges when using mirror margins.  Columns added to newsletters improve readability.

41. Chapter 10 Quick Links Slide 41 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. DTP Pointers…/3  When line length increases, line spacing (leading) should also increase.  Your nameplate should sell the contents of your newsletter.  Avoid using all caps; small caps are easier to read.  Do not use narrow typefaces in reverse text. Add bold to increase the thickness.  Avoid using underlining in a headline or subhead.  Position illustrations close to the text they illustrate.

42. Chapter 10 Quick Links Slide 42 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Commands Review Clip Art task paneInsert, Picture, Clip Art Columns Format, Columns; or click the Columns button on the Standard toolbar Character Spacing Format, Font, Character Spacing tab Insert a column break Insert, Break, Column break; or press Ctrl + Shift + Enter Insert a section break Insert, Break, then Next page, Continuous, Even page, or Odd page Insert Picture dialog boxInsert, Picture, From File Insert symbolsInsert, Symbol, Symbols tab Kerning Format, Font, Character Spacing tab Leading Format, Paragraph, Indents and Spacing tab, Before and After

43. Chapter 10 Quick Links Slide 43 Performance Objectives Desktop Publishing Terms Word Features Used Creating Basic Elements of a Newsletter Planning a Newsletter Designing a Newsletter Creating a Newspaper Page Layout Creating Your Own Newsletter Creating a Folio Creating a Nameplate Creating a Subtitle Creating a Headline Creating Subheads Creating a By Line Inserting Graphic Images Saving as a Template DTP Pointers Commands Review Copyright 2005, Paradigm Publishing Inc. Commands Review…/2 Styles Styles and Formatting button on Formatting toolbar; Style button on Formatting toolbar; or View, Task Pane, Other Task Panes button, Styles and Formatting Styles and Formatting Styles and Formatting button on the Formatting toolbar; or view, Task Pane, Other Task Panes button, Styles and Formatting Templates New Document task pane, On my computer hyperlink or Templates on Office Online hyperlink Widow/Orphan Format, Paragraph, Line and Page Breaks tab, Widow/Orphan control Windows Paint Start, All Programs, Accessories, Paint