Steps in Coalition Building 1.Map the Power in your Community 2.Define Recruitment Messages 3.Recruit 4.Develop Structure for Cooperation 5.Map Your Coalition’s Assets 6.Plan & Launch Action 7.Evaluate and, have fun!
# 1. Find out who holds power in your community Natural Allies –Seniors –Students –Business commuters –People with disabilities –Welfare-to-work –Who else? Beyond the Choir – Chamber of Commerce – Major employers – Organized labor – Developers – Schools & universities – Local Electeds – Environmental groups – Religious organizations – Neighborhood associations – Interest groups that represent your customers – Who else?
#2. Define Recruitment Messages Speaking the languages of those “beyond the choir” Creating common vision Showing change is feasible
#3. Recruit Target power brokers Tell them what’s in it for them Provide vision Tailor messages Use appropriate messengers Choice: real, quality transportation options No more frustrating commutes! Transportation information at your fingertips Transit becomes your state’s second car Transportation system saves lives Efficient land-use supports walking, biking, transit People enjoy traveling
Transportation & Public Health Advocates Safety Fitness Air Quality
Transportation & Faith-based Groups Social Equity Neighborhood Safety Community Vitality
Transportation & Business Sector Congestion Job Creation Labor Pool Worker Productivity
#4. Develop Structure for Cooperation Establish clear, quantifiable, and attainable goals Allow partners to lead Empower people to become effective and active Have diverse partners Avoid too-controversial alliances Make involvement easy Provide timely information Decide on coalition structure Courtesy: Sierra Club
#5. Map Your Coalition’s Assets Number of people/members Public profiles of key power brokers Media relationships Community connections Talents (writing, public speaking) Financial support In-kind support: –Meeting space, refreshments –Copying, printing, design, postage –Website
#6. Plan & Launch Action Campaign Goals & Issue Focus Story Message & Theme Strengths & Weaknesses Primary Public Audiences Allies/Opponents Targets Tactics & Timeline Put it in Writing!
Possible Actions Mobilization of letters, faxes, emails Lobbying visits Rally Media work Accountability session
#7. Evaluate & Have Fun Catalog lessons learned Publicize victory internally & externally Hold a victory party
The Potential Coalition Victories… Locally Better land-use decisions Better cooperation between transit agency & community Transit Funding Local sales tax initiatives RTPA & MPO funding allocations State Budget & policy TEA-21 Reauthorization