1. Health Policy and Advocacy Workshop Gabrielle Orbaek White State Advocacy Manager, Community Catalyst Alliance for Children’s Health Healthcare Access and Financing Workgroup Meeting Thursday, April 9, 2015

2. 1.Introductions & Desired Outcomes 2.Overview of CC approach to advocacy 3.Health Policy and Advocacy Strategies 4.Pitch exercise Road Map: Where are we going…. © 2015

3. 1.Name, state, organization, role 2.One thing you hope to learn from the training today Introduction © 2015

4. By the end of this training, you will: Feel more confident about approaching decision makers about policy issues that matter to you. Understand how to target relevant decision makers. Understand how to craft an impactful argument. Understand the Community Catalyst system of advocacy model and how it can lead to policy change Desired Outcomes © 2015

5. National non-profit health advocacy organization, building and supporting consumer advocacy networks in over 40 states Work to ensure access to high-quality, affordable health care Collaborate with national, state and local consumer organizations, policymakers, and foundations Community Catalyst © 2015

6. What is Advocacy? Advocacy is the application of pressure and influence on the people and institutions that have the power to give you what you want. © 2015

7. What is Advocacy? https://www.youtube.com /watch?v=uGig6yDRv2Y © 2015

8. Our Approach © 2015

9. What is Advocacy? Advocacy is the application of pressure and influence on the people and institutions that have the power to give you what you want. © 2015

10. Developing a Goal © 2015 5 Key Questions: What do you want? Why do you want it? Who has the power to give it to you? What motivates that person? How do you build credibility with and get access to those people in order to influence their decision making?

11. Research and Data Collection © 2015 If you would persuade, you must appeal to interest rather than intellect. -Benjamin Franklin

12. Research and Data Collection © 2012

13. Research and Data Collection © 2015

14. Research and Data Collection © 2015

15. Decision-Maker Advocacy What makes your key decision-maker tick?

16. Decision-Maker Advocacy Development & Passage of Bills Legislators author bills, but constituents can contact their members with bills Start advocating early in the session for your bill A proposed bill needs to: –Define terms & mechanisms for action (what does it do & who does it) –Give a calendar & deadlines –Outline what happens if the law is broken (enforcement/accountability) Once a bill is passed, responsible agency develops regulation regarding implementation Money to fund a program can either be mandatory or discretionary © 2015

17. Decision-Maker Advocacy In person visits – tips and tricks Make an appointment (and be on time!) Plan who will do the talking Come with an ‘ask’ Bring a ‘leave behind’ Dress professionally Exchange contact information Follow up © 2015

18. Our Approach © 2015

19. Decision-Maker Advocacy © 2015

20. What is a Coalition? A group of individuals or organizations with a common interest who are working together toward a common goal They are made up of organizations that: share a common mission. share a common vision embrace your tactics and strategies as a means for fulfilling their own mission and vision Building and Sustaining Coalitions © 2015 Inner circle Invested friends Self interested parties Opportunistic recruits

21. Coalition Benefits Shared roles and resources Collective impact Power and influence Clout and credibility Building and Sustaining Coalitions © 2015 Coalition Challenges Multiple personalities Complications w/sharing resources Competing agendas Messy consensus building

22. Strategic Partners and Allies © 2015 Potential Partners: 1.Organizations that can influence elections 2.Decision-maker champions 3.State and local government agencies 4.Organizations that DO NOT lobby 5.Organizations that DO lobby

23. Building a Strong Grassroots Base of Support Grassroots organizing engages those who are most impacted by health system breakdown. Used to build base of popular support and ‘groundswell’ Helps put a human face on the need for better health care systems Can influence decision- makers in key districts © 2015

24. Media Advocacy Tools & strategies for effective media advocacy and communications –Press releases, editorial board visits, media advisories, letters to the editor, and so on –Social media –Key message points –Relationships with key media –Credible spokespersons for key topics

25. Media Advocacy

26. Medicaid Stories in the Media © 2012 The power of stories

27. Medicaid Stories in the Media © 2012 The power of stories

28. The Elevator Pitch © 2015

29. Writing your pitch Your goals: Make your audience curious - you want them to leave wondering what they could do for you and what more they could learn about your cause. Get your audience to discuss your pitch with others. Have an opportunity to revisit the audience members to firm up investment of time, talent and money.

30. Writing your pitch 1.Think short 2.If your topic is complex, use the “anchor & twist” format to orient your audience. 3.Don't wing it, script it. 4.'Why' comes before 'What.' 5.Mandatory: Include a story. 6.Check out other pitches for inspiration. 7.Know what you want and include an ask. 8.Tell "who." 9.Use questions as well as statements. 10.Delivery matters.

31. Q UESTIONS ? © 2011

32. Thank You Connect with me: Gabrielle Orbaek White gorbaekwhite@communitycatalyst.org 617-275-2831 Connect with Community Catalyst online: Twitter.com/healthpolicyhub Facebook.com/CommunityCatalyst www.communitycatalyst.org

33. Strategic Partners and Allies 1.Organizations that can influence elections Build strategic alliances with other stakeholders Make issue more relevant to candidates Educate voters 2. Decision maker champions Support for issues that matter to you and your constituents Leverage their public profile Infuse policy change goal with legitimacy © 2015

34. Strategic Partners and Allies 3. Government Agencies provide: Political cover/support Policy change initiatives w/data Leadership within state gov’t 4. Organizations that do NOT lobby provide: “Boots on the ground” Identify and promote personal stories 5. Organizations that do lobby: Advocacy assistance Manage relationships w/ decision-makers © 2015