1. Relationship between advertising and behavior The average person views approximately 20,000 commercials per year and about 2,000 of these are for alcoholic beverages. The alcohol industry spent approximately $6 billion advertising and promotion in 2005

2. The Rebel The Rebel The Rebel

3. The Prize

4. The Sexpot/Bimbo

5. The Man Eater The Man Eater THE MAN EATER The Man Eater

6. The Party Girl

7. Objectification and Dismemberment

10. Alcohol Advertising in Women's Magazines The following advertisements appeared in women's magazines. In each, identify the messages and images alcohol advertisers hope will appeal to girls and women. What stereotypes, if any, are reinforced in each ad? Do these ads share similar features? Would these ads appeal to you? Explain why or why not

11. Fascination is two parts sweetness, one part fire."

12. Skyy Citrus"

13. Parlez Alizé"

14. Politically correct by day. Bacardi by night."

15. “Who? You INNOCENT? Anything but.”

16. Alcohol Advertising in Men's Magazines The following advertisements appeared in men's magazines. In each, identify the messages and images alcohol advertisers hope will appeal to boys and men. What stereotypes, if any, are reinforced in each ad? Do these ads share similar features? Would these ads appeal to you? Explain why or why not

17. "It makes you irresistible

18. This is the keep your eyes peeled for polar bears, where the hell are we, not on the guided tour life

19. Tell it over a great tasting, less filling, Miller Lite."

20. Here's to football."

21. The Big Shot

22. The Strong Silent Type

23. Jim Beam “Real Friends. Real Bourbon.”

24. Molson "Bubba" Ad "Oh when we get together, just me and all the lads” …"

25. Miller Lite "Nectar of the Guys"

26. Jim Beam "Real Friends. Real Bourbon."

27. What Alcohol Ads Say about Relationships

31. There's something to be said for occasions like these. Like, ‘Make that a double!’ "

32. Here's to the Wingman

34. Each additional dollar spent on alcohol advertising raises per capitol youth drinking by 3% The alcohol industry spent over 28.4 million dollars on ads shown during the 15 most popular teenage televisions shows in 2003