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Tropes in the Media Analyzing Media Activities. Advertising in the Media ~ 3, 000 Ads everyday “By the time a person in the United States is 65 years.

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Presentation on theme: "Tropes in the Media Analyzing Media Activities. Advertising in the Media ~ 3, 000 Ads everyday “By the time a person in the United States is 65 years."— Presentation transcript:

1 Tropes in the Media Analyzing Media Activities

2 Advertising in the Media ~ 3, 000 Ads everyday “By the time a person in the United States is 65 years old, he would have seen an estimated two million television commercials.” “$ 500 billion a year is spent on advertising worldwide ( $ 15 million on kids)” “Advertisers are expected to spend $4 billion on Facebook in 2011.”

3 1. Dove Campaigns Dove is a gem of the advertising world because of their viral videos from ‘Real Beauty’ campaign (Revolutionary) Dove’s research on women: 2% consider themselves beautiful 42% uncomfortable describing themselves as beautiful Enlist real women in Ads

4 Real Sketches by Dove

5 Dove Evolution Videos concentrate on exposing the beauty industry for digitally altering women’s appearance and creating this misconception of how the average ‘real’ women acts or looks. Does Dove play into a trope or break free?

6 2. Axe’s Campaign Branding technique: Sex Sells

7 Billions by Axe

8 Apollo by Axe

9 Dove’s relationship with Axe Unilever company creates the Ads for both brands Edelman does the PR for both brands Is more transparency needed?

10 Is the strategy wrong and a game changer in order? Is it hypocritical of either company? Is the message of Dove still valid? Is Dove’s message positive or negative? Who does it affect and how? Is Axe’s message positive or negative? Who does it affect and how? Does there need to be more transparency as to who produces these social media messages?

11 Common Themes -Tropes -Gender roles - Body image -Desire to be desirable and not rejected -Self-esteem -Attractive -Empowerment versus disempowerment -Objectification and the Sexualizing of a gender -Stereotypes

12 Activity Find your own tropes in any form of media. 1.Upload image to befunky.com 2.Write across the image what kind of trope it is! 3.Think about why this is a trope?


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