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The objectification of women in advertising By Sydney Redigan.

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1 the objectification of women in advertising By Sydney Redigan

2 what is objectification?

3 “objectification is making into an object one who is not an object but a person. this is done by conferring the properties of an object onto a person. making someone into something. ” – Sam Hawkins, University of Illinois at Chicago

4 why we’re focusing on advertising

5 media, such as ads, shape the way we think and behave, individually and as a society an average American sees 3,000 ads per day advertising’s influence isn’t always obvious; it mostly affects us on a subconscious level and over years of exposure

6 body as object

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12 body compared to object

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19 dismemberment as objectification

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25 objectified as food

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31 objectified as animals

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37 objectification of men

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43 “what affects us is not our experience of any one ad, but of the totality which represents certain kinds of messages again and again.” – Stuart Ewen, historian and media culture critic

44 how women see themselves

45 women internalize the idea that they are an object to be looked at and may begin to view themselves in a similarly detached, critical way extensive research shows that once they begin self- objectifying, many young women fall prey to depression, appearance anxiety, body shame, sexual dysfunction and eating disorders dismemberment ads leave many women feeling that their entire body is “spoiled” on account of one less-than-perfect feature. they view themselves as “works in progress” or something in need of constant alteration

46 how men view women

47 media images of women influence everyone. they influence how women feel about themselves and influence how men feel about the real women in their lives the negative and distorted image of women in advertising affects not only how men feel about women, but also how men feel about anything labeled “feminine” in themselves for example, a recent study by Princeton found that images of scantily clad women activated men’s brain regions associated with objects or “things you manipulate with your hands”

48 societal effects

49 so much of our reality is shaped by media images such as ads that these portrayals of women have potentially serious societal effects because images of objectified women are so prevalent and influential, they suggest that advertising’s portrayal of women is an accurate reflection of reality they legitimate such violent acts as domestic abuse and rape through their dehumanizing power

50 how to be media literate

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52 recognize how media messages have the ability to influence and persuade us think critically about media messages to uncover underlying messages and values understand how things we see and hear can lead to stereotyping, desensitization and objectification

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