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© ISIS How do we talk to zoo keepers? How do we talk to zoo keepers? Michele Peters University of St. Thomas
© ISIS What is ISIS? The International Species Information System (ISIS) works with the zoological community to support animal care and conservation worldwide
© ISIS ISIS impact California condor -- critically endangered
© ISIS Zoological Information Management System (ZIMS) Largest Web-based project in world Will contain information on more than 2 million animals Will connect more than 20,000 zoological professionals in more than 70 countries
© ISIS Question: Question: Do communications from ISIS meet the needs of the organization’s membership?
© ISIS Why a survey? To determine if ISIS members: Receive communications from ISIS Understand the information received Are aware of the ZIMS Project Desire more information about ISIS
© ISIS Methodology 24-question survey (English only) Placed on organization’s Web site (www.isis.org)www.isis.org Link ed to 2,500 contacts Link in monthly newsletter
© ISIS Response rate 383 responses out of 2,500 More than 15%
© ISIS The survey Overall, I feel the communication I currently receive from ISIS is: Good (86%) Variable (12%)
© ISIS Do you receive communication from ISIS at the appropriate intervals? When it is appropriate (86%) Too seldom (almost 10%)
© ISIS Subjects of concern ZIMS Project Web site Newsletter Language
© ISIS ZIMS Project Are you aware of the ZIMS Project? 17% -- involved & know a lot 21% -- involved, not knowledgeable 30% -- know a lot, but not involved +30% -- don’t know much
© ISIS Web site Is the information on the ISIS Web site relevant to your work? 86% useful 13% somewhat useful
© ISIS ISIS News ISIS News covers topics of interest 10% always 37% most of the time 51% sometimes
© ISIS ISIS News The information in ISIS News is useful to my work 10% very useful 34% useful 50% somewhat useful 6% not useful
© ISIS language In what language do you prefer to communicate? English (86% responses) French, German, Spanish (3% each) Croatian, Danish, Dutch, Italian, Japanese, Polish, Portuguese, Russian, Scandinavian
© ISIS How would you rate your understanding of written English? 89% excellent 3% good 8% fair
© ISIS Conclusion ISIS members are satisfied with communications from ISIS and understand the information However, communications surrounding the ZIMS Project must be enhanced
© ISIS Recommendations Recommendations (cont.) ZIMS Project Increase profile of the project Survey members Which areas are they not informed about? Why are members choosing not to become involved in the project? Target communications to those who are involved in the project
© ISIS Recommendations ISIS Web site Evaluate content Keep content current ISIS News (newsletter) Include more topics of interest Add short surveys to Web page Explore translations
© ISIS Questions?
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