Presentation on theme: "You are such a character!. Ethical Proofs These rely upon community assessments of speaker’s character or reputation What we do—an individual’s pattern."— Presentation transcript:
You are such a character!
Ethical Proofs These rely upon community assessments of speaker’s character or reputation What we do—an individual’s pattern of behavior How we do—moral strength or fortitude Other’s thoughts about what we do and how we do—character created by a person’s habits and reputation (not experiences—that is more about logos)
Ethos In ancient world, character lasted Today it dissolves quickly and is formed quickly--media
Quintilian Says: You cannot be a bad person and a respected orator “The Good Man speaking well” (we act ourselves into a way of being!)
Two kinds of ethical proofs Invented Ethos— A speaker can invent a character suitable to the occasion Situated Ethos— a speaker who enjoys a good reputation in a community can use that reputation to advance arguments and programs
How to destroy ethos? Lack of intelligence—offering impractical or unworkable solutions to problems Being immoral or unethical—not saying truth rightly because of a bad character Knowing what is just but failing to act on it because of a lack of good will
How do you create a good ethos as a student at this college?
Ethos is Malleable/changeable! The confrontation Javert & Val Jean: Javert’s suicide: 1.52 https://www.youtube.com/watch?v=NAVrm3wj zq8
Voice and rhetorical distance Intimate distance—if you can connect and create identification with audience, you’ll be more persuasive! Formal distance—less identification and less persuasive, but appropriate for some occasions