1. You are such a character!

2. Ethical Proofs These rely upon community assessments of speaker’s character or reputation  What we do—an individual’s pattern of behavior  How we do—moral strength or fortitude  Other’s thoughts about what we do and how we do—character created by a person’s habits and reputation (not experiences—that is more about logos)

3. Ethos  In ancient world, character lasted  Today it dissolves quickly and is formed quickly--media

4. Quintilian Says:  You cannot be a bad person and a respected orator  “The Good Man speaking well” (we act ourselves into a way of being!)

5. Two kinds of ethical proofs  Invented Ethos— A speaker can invent a character suitable to the occasion  Situated Ethos— a speaker who enjoys a good reputation in a community can use that reputation to advance arguments and programs

6. How to destroy ethos?  Lack of intelligence—offering impractical or unworkable solutions to problems  Being immoral or unethical—not saying truth rightly because of a bad character  Knowing what is just but failing to act on it because of a lack of good will

7. How do you create a good ethos as a student at this college?

8. Ethos is Malleable/changeable!  The confrontation Javert & Val Jean: 37.00  Javert’s suicide: 1.52 https://www.youtube.com/watch?v=NAVrm3wj zq8

9. Voice and rhetorical distance  Intimate distance—if you can connect and create identification with audience, you’ll be more persuasive!  Formal distance—less identification and less persuasive, but appropriate for some occasions