1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1 Oracle Commerce Product Strategy & Roadmap A Discussion with Kristine Vallila Principal Product Manager – EMEA & APAC June 2013

2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3 Agenda  Commerce Product Strategy Update  Product Roadmap  Q&A

4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4 Technology Is Exploding The Rate Of Innovation Has Accelerated CloudMobileSocialData

5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5 Web Contact Center In-Store Mobile Device eMail Social BUY PICKUP / DELIVERY SERVICE Flyer Facebook Fan Club Chat Read Reviews Troubleshoot on Community Product Info Buy Online Browse Flyer Buy Online Call to Research Accessory Visit Retail Store Local Store Pickup Place Order RESEARCH SHOP Google Search Comparison Site Shipped to Customer from Warehouse or Factory ShopSavvy Barcode Low Price Finder ShopSavvy Barcode Low Price Finder Shipped to Customer from Other Store Location Email Order Confirm w/Rec Email Order Confirm w/Rec Kiosk Share Experience on Twitter Begin Catalog Order The Dynamic Customer Journey A Single Purchase May Involve Many Interactions

6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 6 B2B Commerce Maturity Model Forrester, “Evaluating Your B2B eCommerce Development”, 2012

7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 7 Customer Experience is Top of Mind 93% of C-level executives say improving their customer’s experience is one of their top three priorities in the next two years. 98% of C-level executives say they are in process of developing a formal customer experience initiative. 21% of YoY revenue is estimated to be lost when companies fail to deliver on CX. *2012 Global Customer Experience Disruptive Study: U.S. Customer Experience Objective

8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 8 Customer Experience Lifecycle

9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 9 Mobile Social In Store Contact Center Field Service Direct Sales Channel Sales Web Oracle Marketing Oracle Commerce Oracle Sales Oracle Service Oracle Customer Experience Complete portfolio of best-of-breed solutions to deliver better customer experiences Open and standards based, enabling extension and integration with existing and third party solutions Deployed modularly for discrete business problems or as a suite of applications to address touch points across the customer lifecycle Foundational Tools Oracle Cloud Infrastructure and Platform Services Oracle Cloud Infrastructure and Platform Services Oracle MDM, BI and Decisioning Tools Oracle Integration and BPM/SOA Tools Oracle Social Oracle Mobile, Portal and Content Tools

10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 10 Commerce Trends Themes we are hearing from the market  Unification of Content, Commerce and Experience Solutions  Convergence of Digital and Physical Worlds – Store/POS  Commerce Anywhere Mobile and Social Strategies  Personalized Experiences and Optimized Content with every Click  Business Empowerment enabling Merchants to Configure with Confidence  Growth in New Channels, Regions, Languages, Business Models

11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11 Oracle Commerce Changing How Commerce is Done Relevant Experiences Combine customer experience strategies to scale targeted, dynamic selling environments. Catalog, site and customer experience tools drive consistency across web, mobile, social, and retail touchpoints. Business Control Flexible data anywhere architecture powers cross channel experiences with scale and performance built for commerce. Strength of Platform

12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 12 Oracle Commerce Mobile Social Media In StoreContact Center Field Service Direct Sales Channel Sales Web Experience Management Platform Guided Search Content Management Catalog Management (PCM) Commerce Service Center Core Commerce Pricing & Promotions Ref Apps Tools Suite Profile & Segment Management SocialVideoSalesAnalyticsStoresCMSReviewsCustomerMDMERP

13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 13 Product Roadmap Recently Delivered Product

14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 14 Two Milestone Releases – Recently Delivered  Oracle Web Commerce 10.1  “DuPont Release”  April 2012  Themes: – Merchant Empowerment – Mobile & Cross-Channel Selling – Faster Commerce on a Global Scale  Oracle Guided Search, Oracle Experience Manager 3.1  “Polaris Release”  July 2012  Themes: – Merchant Empowerment – Unified Query Framework & API – Interoperability

15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 15 Oracle ATG Web Commerce 10 Unified Multi-site Capabilities for Commerce Anywhere  Quickly and easily launch new brands and sites, and integrate new channels  Effectively share resources - carts, catalogs, products, and promotions across sites  Centrally manage all of your sites, including mobile, with ease and efficiency  Gain the power of one engine driving your entire cross-channel commerce operation

16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 16  Merchant Empowerment which harnesses the power of a facet-driven experience  Flexible Commerce Anywhere-architected Query Framework and API Endeca Commerce 3.1 Release Themes July 2012 GUIDED NAV BREADCRUMB REVIEWS SPOTLIGHT RESULTS

17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 17 Recent Releases  Release 10.1.2 of Web Commerce Reference Store – Integrated reference application that demonstrates the core features and capabilities of the entire Oracle Commerce solution – with implementation guidance and reference-quality integration code that customers and partners can use to accelerate speed-to-market and shorten development cycles.  Release 3.1.1 of Guided Search and Experience Manager – Migration Guide and a set of tools for migrating applications from 2.1 to 3.1 and we are looking forward to seeing lots of these projects in 2013. There were also significant enhancements to the language support of the MDEX and enhancements to features within Tools & Frameworks. January 2013

18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 18 Oracle Commerce Reference Store  Best practices whitepaper  Cartridges for serving content stored in the ATG repository – ATG Targeter/Slot – ATG Category Product List – ATG Category Related Products – ATG Category Header Banner – Oracle Recommendations  Demonstrated through CRS – Reference code to accelerate application development – Mobile web included Web Commerce and Experience Manager Integration

19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 19 Enhanced Language Support  Tokenization & Segmentation  Lemmatization & Stemming  Noun Decompounding  Orthographic Normalization  Stop Words Endeca MDEX Engine 6.4.0 Locale Extensible Features Languages CatalanChinese (Simplified)Chinese (Traditional)Czech DutchEnglishFrenchGerman GreekHebrewHungarianItalian JapaneseKoreanPolishPortuguese RomanianRussianSpanishSwedish TurkishThai

20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 20 Recent Releases  Release 10.2 of Web Commerce & Reference Stores – Commerce Anywhere capabilities to more effectively enable cross-channel commerce, enhanced business tool experience, updated mobile and web reference stores integrated with Endeca Guided Search and Experience Manager, and multisite enhancements  Release 3.1.2 of Guided Search and Experience Manager – Usability improvements in Experience Manager, additional features in the Endeca Assembler, continued investment in the MDEX Engine and data integration capabilities, and a number of bug fixes May 2013

21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 21 Merchandising & Personalization  Advanced visual merchandising – Workbench, Promotions Visibility, in-context text editing  Site and merchandising management access control  Extended Multisite personalization management – Site Groups In Personalization, site-specific profiles Areas of Investment

22. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 22 Commerce & Promotions  Cross Channel Inventory Visibility  Promotions Visibility  Expanded promotions capabilities – Advanced filtering, Support for non- discountable product Areas of Investment

23. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 23 Mobile & Web Reference Stores  iPad shopping application  Enhanced Endeca Search and Guided Nav integration for iPhone and iPad  Product returns functionality  Brand landing page  RightNow Integration Oracle Commerce

24. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 24 Commerce Service Center  Service enablement – Support mobile applications using agent functionality  Guided Search integration – Catalog, order and profile search  Expanded cross-channel support – Cross channel returns, in-store pickup  Click-to-Call Integration Oracle Commerce

25. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 25 MDEX Additional Supported Languages New languages in bold.

26. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 26 Product Roadmap Unification Strategy

27. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 27 Integration: ATG/Endeca – Data Integration Complete  Publish Product Catalog Assets to Endeca Records  Publish Categories to Endeca Dimensions  Publish Schema Metadata from ATG Web Commerce to Endeca  Operational Support

28. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 28 Integration: Unified Reference Application Complete  Brings together the ATG and Endeca product components in a unified reference solution  Serves as an accelerator application for customers and partners  Contains guidance on implementation and integration best practices  Significant investment in mobile & in- store integrations

29. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 29 Integration: Unified Tools Experience & Single Sign-on Commerce  One unified tools experience and framework for managing site configuration and content  Single sign-on for business user tools

30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 30 Integration: Unified Multi-Site Capabilities  Leverages ATG multi-site capabilities as the foundation of the site concept  Improves the operational deployment model of the Endeca multi-site capabilities  Consistent understanding of site across platform

31. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 31 Integration: User Segments Integration  ATG Profiling Engine serves as Profile and Segment System of Record  Endeca Experience Manager syncs seamlessly with ATG Profiling Engine to obtain Segments  Experience Delivery is targeted by Segments

32. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 32 Integration: Unified Preview  One unified environment to view changes across the solution set in one preview application  Changes to any underlying component is recognized and rendered appropriately in authoring environment

33. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 33 Integration: Oracle Commerce & WebCenter Sites  Data integration for unstructured content and web content in to Commerce environment  Single sign-on  Integration of web content in to experience management via Experience Manager cartridges and editors

34. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 34 Integration: RightNow Unifying the Customer Experience Life Cycle  Higher Customer Satisfaction and Conversion – Ability to expose knowledge and support information in shopping experience – Engagement Engine integration  Improved Agent Efficiency – Integrated agent tools combining customer support and commerce – Common shopper/customer information exposed in RightNow

35. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 35 Integration: Social Marketing (Vitrue) Extending Commerce Into Social Channels  Cross Channel Merchandising – Shared product information across channels – Merchandise all channels in Commerce tools  Cross Channel Pricing and Promotions – Shop on social, checkout on.com – Utilize.com pricing and promotions, customer knowledge

36. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 36 Integration: Siebel Synchronization of customer, product, pricing and check-out  Customer mapping & integration including account and profile, contact and user, and address - COMPLETE  Product mapping & Integration, pricing, shopping cart, product configurator, and promotions integrations  Advanced Commerce integration including eligibility and compatibility, check-out (related entities and services), and asset-based ordering

37. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 37 Product Roadmap Future Release Themes

38. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 38 Oracle Commerce Product Direction  Next Generation Experience Management  Commerce Solution Integration – Continued  Product Content Management Enhancements  Enhanced Support for Unstructured Content  Core Search Enhancements  Internationalization / Multi-Language Enhancements  Workflow/Publishing Enhancements  Strategic Oracle Integrations  Mobile and Web Reference Application Enhancements  Intelligence and Site Optimization Enhancements Future Direction

39. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 39 Integration with the Broader Oracle Stack Representative Commerce Integrations Profile & Segment Management Content Management Catalog Management (PCM) Commerce Service Center Core Commerce Pricing & Promotions Experience Management (with Guided Search) OMS / POS CRM, Stores PIM / MDMWCC/DAM CRM Service Social Intelligence Retail Stores Systems

40. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 40 Questions?

41. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 41