Presentation on theme: "Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify."— Presentation transcript:
Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify and respond to a variety of marketing opportunities/challenges for 20 years: o Supporting the due diligence phase o Positioning and repositioning o Message development o Concept testing o ATU/AAUs o Customer satisfaction All CNB principals have both client and supplier experience (we’ve walked in your shoes): o Combined experience > 75 years o Stay abreast of new ideas and marketing research techniques In addition to extensive marketing research background, principals have a broad range of client side experience in: o Domestic and global brand launches o Forecasting o Product lifecycle management o Provider and payor trends o Sales and sales management o Strategic planning 1 The Team
All project work carried out by CNB principals: Nothing is outsourced Low overhead so savings are passed on to client At CNB, your projects are managed by highly experienced people: Each principal has over 25 years of experience Understands the needs of various internal stakeholders Flexible and responsive to your tight deadlines CNB principals are always available if needed for; Follow-up consultation and/or additional analyses after the project is complete 2 Benefits of Working with CNB
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