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Published byLorin McCoy Modified over 9 years ago
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Our Value Proposition: CNB provides innovative and cost effective solutions to answering your commercial questions CNB has been helping clients identify and respond to a variety of marketing opportunities/challenges for 20 years: o Supporting the due diligence phase o Positioning and repositioning o Message development o Concept testing o ATU/AAUs o Customer satisfaction All CNB principals have both client and supplier experience (we’ve walked in your shoes): o Combined experience > 75 years o Stay abreast of new ideas and marketing research techniques In addition to extensive marketing research background, principals have a broad range of client side experience in: o Domestic and global brand launches o Forecasting o Product lifecycle management o Provider and payor trends o Sales and sales management o Strategic planning 1 The Team
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All project work carried out by CNB principals: Nothing is outsourced Low overhead so savings are passed on to client At CNB, your projects are managed by highly experienced people: Each principal has over 25 years of experience Understands the needs of various internal stakeholders Flexible and responsive to your tight deadlines CNB principals are always available if needed for; Follow-up consultation and/or additional analyses after the project is complete 2 Benefits of Working with CNB
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3 Broad range of therapeutic experience… Therapeutic Categories Alimentary Tract Anti-infectivesCancerCVDermatologics Female/Male Health Acid RefluxHepatitisAMLArrhythmiaEczemaEndometriosis Bowel Preps.HIV/AIDSBreastCholesterolFiller ProductsED IBSUrinary TractCLLHypertensionNail FungusHRT Nausea/emesisVaccinesCTCL/PTCLStrokePsoriasisInfertility ObesityNHLMenopause UlcersPancreaticOCs ThyroidOAB Musculo- skeletal Neurological Psycho- analeptics RespiratorySensoryMiscellaneous ArthritisAlzheimer’sADHDAllergyEar InfectionsAnemia Chronic painEpilepsy Anxiety/Social Phobia AsthmaEye InfectionsDiabetes GoutMigraineBi-polar DisorderBronchitisGlaucomaHemophilia LupusMSDepressionSinusitis Macular Degeneration Kidney/Liver Disease OsteoporosisSchizophrenia
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4 Broad range of device experience… Devices Blood CollectionsMRI CAT ScansPacemakers CathetersPharma Delivery Devices DefibrillatorsShunts Drug Admix DevicesStents Dura SubstitutesSurgical Devices Imaging AgentsSyringes Infusion PumpsUltrasound Laparoscopic Devices Wound Closure
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