1. Use Case Development Social Journey Template

2. A “Use Case” is simply a defined way of using Yammer to accomplish a goal or complete a task. Define the use cases broadly enough to support the larger goals. Define the use cases granularly enough to show direct impact on specific groups. Use Case Definition Use Case Attributes Low Barrier Business processes that do not need highly specialized workflow tools Business processes that rely on colleagues co-collaborating. Part of the Workflow Part of regular activity It is where the work, communication, and decisions around the work happens. Visibly Demonstrable Work is transparent to many and enticing to emulate. Involves enough people to demonstrate meaningful exchange of information. Engaged and Committed Commitment from leaders, use case leaders, and business users to participate.

3. As a … [person’s role] I want to … [take an action] So that I can … [do what / why] That means I need … [specific design elements to accomplish the above] Use Case Definition Template

4. As a … Consultant I want to … be able to bring in other consultants and cross sell services (i.e. Risk Consultant bringing in a Technology Consultant) So that … Company can increase its reach within a given client space and increase revenue or opportunities That means I need… To know where client groups are collaborating (client group on Yammer and/or SharePoint) To know the names of people who are working the same accounts as me (populate client names into profile field) To be able to share information freely within our secure social network about clients Be able to access information about the other practice areas (groups by practice area) What services they are providing to the client Use Case Example

5. As a … Director/Manager/Resource Manager/Project Manager I want to … be more available to my employees So that … I can mentor, listen, and have a better understanding of what is happening in the field That means I need… To be trained on how to use Yammer Understanding the structure of conversations in Yammer (Threaded discussions, @mentioning, Public vs. Private messages and groups) How to contribute and be active on Yammer Understand how to use Yammer via mobile device (iPad) To promote the use of Yammer within my team(s) Use Case Example

6. Take your Use Case examples and prioritize which ones are most impactful and influential Transfer the content into clearly-defined outlines with goals and plans of action Utilize these outlines to track progress, ensure you accomplish your pre-defined goals, and create relevant communications and training materials for the target audiences Now Develop Your Strategy

7. DESCRIPTION Outline the goal of your organization, department, team, project, or job role – what you are trying to achieve and why. ISSUE Describe what obstacles currently prevent you from achieving that goal completely or reaching it most efficiently. SOLUTION Describe how you plan to incorporate Yammer into the process or utilize Yammer in a new way in order to achieve this goal. BENEFITS Describe the ways in which this Yammer solution will benefit the organization, the department, the team or the individual SUCCESS METRICS Outline the ways in which you will measure the success of this solution, both quantitatively and qualitatively OWNER & TIMELINE Who will be responsible for planning and implementing? When are they target dates for planning and implementing? ENGAGE [Title] Use Case - Template

8. DESCRIPTION Employees in the field need to capture and share market research (in the form of pictures) about customers and competitors with the rest of the company in a time efficient manner. ISSUE Current process is too lengthy and complicated resulting in limited adoption. If pictures are taken, they are not uploaded to the appropriate location due to complexity. If the pictures are updated, the end location is rarely accessed. Difficult to organize content for future use. No integration with mobile devices. SOLUTION [INSERT VIDEO] Take pictures in Yammer and add topics in under 30 seconds. BENEFITS Increased research Actionable information Historically searchable Accessible via mobile SUCCESS METRICS More pictures uploaded compared to current process More people uploading pictures compared to current process Discussion (people and posts) around pictures Use of topics to categorize information Employee survey question INNOVATE Field Research Use Case - Example