1. © VGROUP CASE STUDY — Connections Recruitment Consultants A brand to match all ambitions

2. _ © VGROUP CASE STUDY Connections Recruitment Consultants In the increasingly sophisticated recruitment sector, Connections needed an edge in the market and a focus for their team. They asked us for a new brand centred on a big idea. Our solution tapped straight into the values and ambition of three core audiences. ‘Ambitions matched’ has instant appeal for clients, candidates and employees alike; meanwhile the contemporary visual identity is alive with connections. Integrated across all company communications, the new identity focuses the business strategy around a vibrant brand strategy: Connections_reinvented. 2 BRAND POSITIONING LOGO & VISUAL IDENTITY STATIONERY COPYWRITING WEBSITE DESIGN RESPONSIVE WEB DEVELOPMENT PHOTOGRAPHY & ART DIRECTION SYSTEMS INTEGRATION SIGNAGE DESIGN BRAND LAUNCH PRESENTATION

3. _ © VGROUP CASE STUDY Connections Previous logo Before 3

4. _ © VGROUP CASE STUDY Connections New logotype system After 4

5. _ © VGROUP CASE STUDY Connections Logotype system 5 External overarching brand proposition Internal overarching employer brand proposition

6. _ © VGROUP CASE STUDY Connections Logotype system 6 External overarching brand proposition Internal overarching employer brand proposition

7. _ © VGROUP CASE STUDY Connections Logo system sector extension 7 Other ways to use the system

8. _ © VGROUP CASE STUDY Connections Colour palette 8  Inspiring  Friendly  Modern  Sophisticated  Engaging Primary colour palette Secondary colour palette

9. _ © VGROUP CASE STUDY Connections Visual identity photography 9

10. _ © VGROUP CASE STUDY Connections Website design and development 10 Visit website > © VGROUP CASE STUDY _ username is: demo and password: connections123

11. _ © VGROUP CASE STUDY Connections Responsive platforms 11

12. _ © VGROUP CASE STUDY Connections Responsive platforms 12 Recognising that candidates would need to view vacancies on personal (and private) devices, we designed a responsive website offering full functionality across desktop, tablet and mobile. We also developed an application programming interface (API) to handle the exchange of information between information systems and the new website. This link ensured that vacancies were published instantly. A new MyConnections area was introduced, speeding up the application process by allowing candidates to save and quickly submit up to date information and CVs. Job wishlists and application history were the finishing touches for an easily manageable application process.

13. _ © VGROUP CASE STUDY Connections Letterhead and business cards 13

14. _ © VGROUP CASE STUDY Connections Signage 14

15. _ © VGROUP CASE STUDY Connections Environmental branding 15

16. _ © VGROUP CASE STUDY 16 Connections Client testimonial Right from the start VGROUP understood we were a B2B services business looking not only to define our brand but also to communicate this through distinctive visual identity. Every step of the way from defining exactly what deliverables we could expect through to a passionate involvement in the finished designs, the team shone. I’d have no hesitation in recommending VGROUP and hope to work together in the future. Henry Wellesley-Davies Head of Operations and Major Accounts Connections

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