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© VGROUP CASE STUDY — Natures Way Foods Produce Manufacturing Growing a brand inside out naturally.

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Presentation on theme: "© VGROUP CASE STUDY — Natures Way Foods Produce Manufacturing Growing a brand inside out naturally."— Presentation transcript:

1 © VGROUP CASE STUDY — Natures Way Foods Produce Manufacturing Growing a brand inside out naturally

2 _ © VGROUP CASE STUDY Natures Way Foods Fresh Produce Manufacturing Supplier of ready-to-eat salads to the nation’s supermarkets and food service companies, Natures Way Foods has a vision to be Europe’s best prepared-produce supplier. Guided by its ‘Good to Great’ strategy, it recognises the importance of a strong brand in getting there. Our partnership with NWF has certainly been productive. It began with a new identity built around a suitably fresh and friendly logo. We then rolled this out across digital and offline channels, and have worked on several related branding and design projects since. 2 BRAND ARCHITECTURE LOGO & VISUAL IDENTITY EMPLOYER BRANDING BRAND GUIDELINES LITERATURE PACKAGING DESIGN PHOTOGRAPHY & ART DIRECTION RECRUITMENT ADVERTISING CORPORATE SOCIAL RESPONSIBILITY WEBSITE DESIGN & DEVELOPMENT DIGITAL PRESENTATION EXHIBITION GRAPHICS SIGNAGE SYSTEMS

3 _ © VGROUP CASE STUDY Natures Way Foods Fresh Produce Manufacturing Before 3

4 _ © VGROUP CASE STUDY Natures Way Foods Fresh Produce Manufacturing After 4

5 _ © VGROUP CASE STUDY Natures Way Foods Interior branding 5 _

6 _ © VGROUP CASE STUDY Natures Way Foods Environmental branding 6

7 _ © VGROUP CASE STUDY Natures Way Foods Staff handbook 7

8 _ © VGROUP CASE STUDY Natures Way Foods Recruitment mailer 8

9 _ © VGROUP CASE STUDY Natures Way Foods Advertising 9

10 _ © VGROUP CASE STUDY Natures Way Foods Packaging 10

11 _ © VGROUP CASE STUDY Natures Way Foods Website design and development 11 Visit website > _

12 _ © VGROUP CASE STUDY Natures Way Foods Website design and development 12 _

13 _ © VGROUP CASE STUDY Natures Way Foods CSR Scheme logos 13

14 _ © VGROUP CASE STUDY Natures Way Foods CSR Scheme 14

15 _ © VGROUP CASE STUDY Natures Way Foods CSR Scheme 15

16 _ © VGROUP CASE STUDY Natures Way Foods Field to Fork Campaign 16

17 _ © VGROUP CASE STUDY Natures Way Foods Field to Fork Campaign 17

18 _ © VGROUP CASE STUDY Natures Way Foods Field to Fork website design and development 18 © VGROUP CASE STUDY _

19 _ 19 Natures Way Foods Client testimonial I’ve worked with many agencies for many years – good and bad – and I’ve only ever stuck with ones that I enjoy working with and those where there is a joint respect and understanding for each other’s roles and skills. I feel a huge degree of warmth and empathy with VGROUP which makes me feel comfortable and able to trust you to get on with things with the right interests and vision at your heart. Sarah Baldock Sales and Marketing Director Natures Way Foods

20 4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0) also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0) VGROUP.COM Please use your keyboard or the arrows below to progress


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