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CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 1 FEBRUARY 8, 2013 HEALTHCARE CHANNEL SALES & MARKETING TEAM
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 2 Welcome! Mark Erwich –Senior Director, Marketing – Nuance Healthcare David DaPonte –Director of Channel Sales, Dragon Medical Practice Edition James Lich –Manager, N.A. Channel Sales – Dragon Medical Practice Edition Julie Mock –Channel Marketing, Dragon Medical Practice Edition TODAY’S PRESENTERS
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 3 AGENDA Details of the program –What does this promotion mean for you, the reseller? –What does this promotion mean for your customers? –What purchases qualify? –Who qualifies for the rebate? –Redemption process Reseller tools available to promote rebate –Revenew marketing portal –Distributor assistance Common FAQs Additional Q&A from audience using Web-Ex chat
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 4 Dragon Medical Practice Edition Loyalty Rebate For the very first time, Nuance Healthcare is offering an end-user mail-in rebate to help promote the expansion of licenses by current physician practice customers. You, the reseller, reap the benefits of added opportunity for sales to your current customer base, while protecting the integrity of your sales margins. You also gain additional opportunity to offer training and professional services to these existing customers when they make their new purchases. = MORE REVENUE!! WHY IS NUANCE OFFERING THIS AND WHAT’S IN IT FOR YOU
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 5 Dragon Medical Practice Edition Loyalty Rebate As mentioned, Nuance Healthcare has never offered such a promotion in it’s history and now is the time that your physician customers should take notice. Your current customers already know the benefits of using Dragon Medical Practice Edition: –Higher efficiency will drive more revenue –Reduction in transcription costs and the overall cost of documentation –Spend more time with patients Allow those customers to expand their licenses for a reduced up-front investment. = MORE REVENUE FOR CUSTOMERS!! Now is THE BEST time for customers to buy! WHY WOULD YOUR CUSTOMERS BE INTERESTED AND WHY NOW?
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 6 Dragon Medical Practice Edition Loyalty Rebate DETAILS OF THE PROMOTION Who qualifies? –Independent physician practices with 1-24 physicians, who are current customers of Dragon Medical Practice Edition and made their original purchase or upgrade between August 17, 2011 (original launch date) and January 31,2013 and make additional license purchase(s) between 2/1/13 and 3/31/13. What is the rebate offering? –Each license purchased during promotional period qualifies for a $250 mail-in rebate per license, up to 10 licenses per original purchase, per location. Rebate will be paid out in the form of an AMEX gift card.
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 7 Dragon Medical Practice Edition Loyalty Rebate Nuance has partnered with a 3 rd party rebate redemption company. Your customer makes qualifying purchases from you, the reseller, during the promotional period of 2/1/13 – 3/31/13. Customer visits http://nuancehealthcare.4myrebate.com to claim their rebatehttp://nuancehealthcare.4myrebate.com –Original purchase serial number will be required. This can be found on the white sleeve envelope that the software disc came in. –Customer selects what product was purchased during promotional period. ANY single license or bundled license pack (including that with the PowerMic II, 5- and 10-packs are eligible). –Customer will be provided with a redemption form and instructed to mail in: –Redemption form –Their receipt of purchase of the new product(s) –The UPC/barcode flap from the retail box or non-retail packaging REDEMPTION PROCESS
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 8 Dragon Medical Practice Edition Loyalty Rebate A pre-designed eblast will be available for your use in the Revenew marketing portal. –If you are not yet a registered member, please visit www.revenewnetwork.com and click on “Register Now” on the right hand side of the page. Within 24-48 hours, you will receive an email confirmation of your enrollment. www.revenewnetwork.com RESELLER TOOLS AVAILABLE
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 9 Dragon Medical Practice Edition Loyalty Rebate The pre-designed eblast will allow you to add your logo and contact information and use for promoting the rebate. You will find it under: Marketplace Email Campaigns Dragon REBATE Program You will be able to securely upload your customer email database and send to it using the Revenew system free of charge, up to 1000 email addresses. No one else will see your customer data, including Nuance. You will not be able to use the existing prospect database that is available in Revenew for this promotion. We made this decision to protect the data for future campaigns and because the rebate is for current customers. RESELLER TOOLS AVAILABLE
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 10 Dragon Medical Practice Edition Loyalty Rebate Your distributor partners will be armed with additional resources available to you to help promote this rebate At 1450, contact: Amy Hamilton VAR Marketing & Communications firstname.lastname@example.org 888-848-1450 x 122 At eDist, contact: Michael Whalen VP – Business Solutions Division email@example.com 800.962-7566 x 1029 DISTRIBUTOR TOOLS AVAILABLE
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 11 Frequently Asked Questions Q. If I advertise this special on my website or via email, will I be violating the Nuance Healthcare MAP Policy? A. Nuance has made a one-time exception for this promotion and will allow it, provided that ONLY the rebate pricing is advertised and ONLY through March 31, 2013. Q. Is the rebate redeemable only for single-license Dragon Medical Practice Edition software? A. No, the rebate is redeemable for any bundle that is purchased that includes a full-boxed product – including those purchased with the PowerMic, with Maintenance, and multi- pack purchases (5 and 10-pack). Q. My customer has been a Dragon Medical Practice Edition user since it launched and just purchased new licenses on 1/31/13. Can they redeem the rebate? A. No. The rebate period is for new purchases made between 2/1/13 and 3/31/13. Q
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 12 Frequently Asked Questions Q. My customer bought Dragon Medical 10.1 with Maintenance on November 29, 2010, which covers upgrades through November 28, 2011. They received their upgrade to Dragon Medical Practice Edition between 8/17/11 and 1/31/13. Does this customer qualify for the $250 rebate if they buy a new license for their partner in the same practice? A. Yes, upgrades to Dragon Medical Practice Edition are considered a qualifying purchase, and therefore will be eligible when a new purchase is made in the same practice. Q. My customer only wants to upgrade to Dragon Medical Practice Edition from Version 10, can he redeem the rebate? A. No, the rebate is only redeemable for the purchase of a full boxed product, but DOES include those purchase with the PowerMic, with Maintenance, and in multi-packs.
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 13 Frequently Asked Questions Q. My customer has mailed in his rebate and wants to know when they will be getting paid. Who can tell me? A. Your customer will receive a unique code assigned to their rebate via email that will allow them to log back into the site and research the status of their rebate. They can see if their claim was denied or approved, and if denied, it will show them the reason for denial (and if more information is needed, missing a receipt, UPC bar code, etc.). Please communicate with your customer that neither you, your distributor, or Nuance is handling the logistics of the rebate redemption. Q. How long after the end of the promotional period does the end-user have to send in his redemption form? A. All submissions should be post-marked no later than April 30, 2013. Q. Can I handle redeeming the rebate for my customer? A. No, the rebate is an end-user promotion only and should be handled by the customer to avoid a conflict of interest.
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 14 Frequently Asked Questions Q. Does Nuance have an eblast that I can send out through my own email marketing program? A. No, however you can use the messaging provided by Nuance to create a similar eblast and send through your own program. Nuance has a pre-approved HTML email available to send through the Revenew portal to your current customer base free of charge. You will upload your list within the portal and you may send the email to up to 1,000 addresses.
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 15 Additional Questions? Right hand panel Last widget called Q&A Type in your question Hit send
CONFIDENTIAL | © 2002-2011 Nuance Communications, Inc. All rights reserved. HEALTHCARE SOLUTIONS 16 Additional Questions? David DaPonte - firstname.lastname@example.org@nuance.com James Lich – email@example.com@nuance.com Julie Mock – Channel Marketing – firstname.lastname@example.org@nuance.com Mike Clark – Revenew Account Manager – email@example.com@revenew.com
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