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“Value addition in livestock & dairy products for socio-economic uplift“ Ibrar December 16 th 2014.

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Presentation on theme: "“Value addition in livestock & dairy products for socio-economic uplift“ Ibrar December 16 th 2014."— Presentation transcript:

1 “Value addition in livestock & dairy products for socio-economic uplift“ Ibrar December 16 th 2014

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4 Pakistan Pakistan Total Population180 million Avg. No. of People/ House5 No. of Household36 million Avg. Household milk consumption1.52 liters/ day Rural Milk Consumption11.8 billion liters/ annum Urban Milk Consumption07.9 billion liters/ annum Total Milk in Trade19.7 billion liters/ annum Process Industry01.3 billion liters/ annum % of total dairy trade in urban areas % of total dairy trade in Pakistan Informal Trade18.4 billion liters/ annum Karachi01.9 billion liters/ annum

5 84 % 16 %

6 Which may be at a low or high cost…..

7 A product from cow can be – < Rs. 50/ kg (Plain Raw Milk) – > Rs 288 million/ kg (Lactoferrin ~90 % Pure) – > Rs 877 million/ kg (Folate Binding Proteins) Lactoferrin Concentration in milk (~1 kg/ liters) – Normal Milk20 – 2100  g/ ml – Mastitis Milk44 – 3100  g/ ml We choose….. To Add Value Milk is a white liquid comprising hundreds of thousands of moieties coexisting in an emulsion, suspension and true solution form These moieties singly or in combination can be used to form thousands of new products Raw 2 Rewarding

8 Formal Sector – UHT Milk & Non Dairy Products – Spray Dried Dairy Products – Dairy based Cereal Products – Fermented milk Products – Milk Fat based Products – Concentrated Milk Products – Frozen Dairy Products 1.1 Billion liters milk/ annum Informal Sector – Raw Milk – Milk Fat based Products – Fermented Milk Products – Concentrated Milk Products – Milk based sweetened products – Frozen Dairy Products 18.6 Billion liters milk/ annum

9 Positioning & Products

10 2012 Pure is the New Natural Green is a Given Location, Location, Location Premium Stands Out Seniors Draw Attention Forty is the New Twenty Grounded in Science Regulators Force a Rethink Immeasurable Niches Boom for Protein 2013 The Aware Shopper Health Traffic Jam Gray but Healthy Just Say "No" "Natural" Cracks Emerge Protein Overdrive Beating the Sugar Demon Sensory Experience More with Less Interest at the Extremes Global Trends

11 Range No. of Animals/ Farm Total AnimalsTotal FarmsAvg. Animal/ Farm > Total

12 Major Avenues 18.4 billion liters has a potential of transformation and value addition for the ultimate benefit of consumer in terms of Health & Safety and immediate routes are: – Products – Product – Product…..

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14 Present Dynamics Women involvement in Dairy production at grass root level Changing dynamics Generation-Y to urbanization Milk Production & Sales – Self Consumption – B2B Sales – Director consumer – Products

15 Farmer/ Entrepreneurial Value Addition Expectation? Additional CM of ? % Financial KPI’s  ROI ?  ROE?  IRR?  Various Models across globe  Fonterra  Land O Lakes  Amul

16 Products Milk Yoghurt Cheese Ice cream Butter Ghee Khoa

17 Value Addition at Farm Level Approach – Back to Basics Informal to formal – CRISP Cooperate Regulate Innovative Simple Processes & Products

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