Originally, we pursued a lower cost, medium quality strategy in all geographic regions Exited the private label market when we found we could no longer compete with falling shoe prices Focused on selling only branded footwear
Did not expand production facilities Utilized plant upgrade options in beginning years to reduce reject rates, improve productivity, and increase S/Q rating Keep reject rates low/average Run plants at full capacity (120%)
Focused on keeping $ per pair produced low, and productivity high Labour Cost per Pair Average investment in TQM/6 Sigma Total Compensation for workers was average overall N.ALowAverageHighCo. F Year 126.96.36.1994.24 Year 174.495.095.814.55
Never acquired unnecessary debt ex; Loans Maintained solid credit rating ex; Maintained our initial production facilities (in turn not acquiring bad debt and increasing our credit rating) Repurchased stocks; in order to increase Stock Price, ROE & EPS
Continue with High Rebates and Retailer Support Strive to increase Image Rating by raising S/Q, TQM, Corporate Citizenship
Companies Cuddyz & E Athletaworx; Purple: E Athletaworx Green: Cuddyz Red: Footwear INC.