Presentation on theme: "SALES CONVENTION Curitiba, April 26 th. Update on Lingong and SDLG LA Resource for Commercial Area-Walter VictorinoResource for Commercial Area-Walter."— Presentation transcript:
SALES CONVENTION Curitiba, April 26 th
Update on Lingong and SDLG LA Resource for Commercial Area-Walter VictorinoResource for Commercial Area-Walter Victorino Focus on After-Market-Guilherme GodoyFocus on After-Market-Guilherme Godoy Local support from LingongLocal support from Lingong Reinforcement for Sales Admin and Planning AreaReinforcement for Sales Admin and Planning Area
Update on Lingong and SDLG LA Technological Development Center in JinanTechnological Development Center in Jinan Exclusive SDLG Financial Services resourceExclusive SDLG Financial Services resource Higher number of SDLG FS OperatorsHigher number of SDLG FS Operators Lingong is the 4th largest Chinese WL manufacturerLingong is the 4th largest Chinese WL manufacturer
Market Share Latin America Imports (As per customs records)
Market WL – SDLG MS Chinese Importers
Market WL – SDLG MS LA excluding Brazil Chinese Importers QUADRO NÂO PRECISA TRADUÇÃO
ModelsVolume (2009/2010)Volume 2011 % LG918 (1,8tn)144 191 25% LG936/938 (3tn)304 435 57% LG956/958/959/968 (5/6t)65 128 17% TOTAL513 754 100% Sales to end user in LA by Model 2009/2010 Population of 1267 units !!
Retail in LA by Model 2009/2010 ModelsVolume LG918 (1,8tn)144 LG936/938 (3tn)304 LG956/958/959 (5tn)65 TOTAL513
WL Market – SDLG MS Brasil Simple Tech Segment Objective for 2012 in Brazil: overtake W20!!
Traditional Market (Local manufactures).
273 8 382 5 318 9 597 2 Traditional Market (Local manufactures). New comers – Chineses and Koreans
273 8 382 5 318 9 597 2 16,3 % 11,7 % 15,2 % 16,7 % Traditional Market (Local manufactures). New comers – Chineses and Koreans
Growth Opportunities - Replacement of W20 - Rental fleet - New segments unexplored by traditional manufacturers -Replacement of second-hand equipment -Organic growth -New products
Main Success Factors Dedicated sales team …. Focus on specific segments ….. Sales coverage ….. Take advantage of market opportunities … unexplored markets, new segments. Intense marketing activity to approach customer: Fairs, Local Customer Days, Demo Programs ….
Dual Brand Reliable….. SDLG WL Production Year 2010: 30.520 units…. Participation SDLG WL sales in the Group…. After Sales…. Customer Financing…. Simple Tech…. Dealership…
SDLG Houses Brazil 1 Alpha 2 Diferencial Máquinas 3 Solunor 4 Tracbraz 5 GTrês 6 Escandinávia Del Plata 7 Asiandina Argentina / Uruguay Chile 8 Euroequipos Colombia 9 Asiandina Perú Peru 10 Motormarket Paraguay SDLG House Planned for 2011 Still w/out opening date Brasilia Cuiabá Campo Grande Uberlandia Rio de Janeiro Salvador Recife Fortaleza São Luiz Teresina São Paulo Contagem Serra Lima Medellín Santiago Buenos Aires Cali Bogotá Asunção Curitiba Florianópolis Porto Alegre
Alpha Máquinas – Fortaleza, PE
Foto Alpha São Luis Alpha Máquinas - São Luiz, MA