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Success Cases. Asiandina Chile - Constructora Visol (2 x LG958L) Customer: Application: Movement of sand and gravel In the beginning in support activities,

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Presentation on theme: "Success Cases. Asiandina Chile - Constructora Visol (2 x LG958L) Customer: Application: Movement of sand and gravel In the beginning in support activities,"— Presentation transcript:

1 Success Cases

2 Asiandina Chile - Constructora Visol (2 x LG958L) Customer: Application: Movement of sand and gravel In the beginning in support activities, now main activities Success Factors: Equipment Demonstration Shoe maintenance and parts costs for 10,000 hours with 70% reduction as compared to CAT 938 Parts availability guarantee Equipment quality Engine without electronics - Simple Tech.

3 Customer: Company dedicated to extraction of fluorite and serpentinite (quanrry) User of XCMG equipment (6 wheel loaders) Purchased 3 x LG958L and intends to purchase one more by the end of the year, will replace XCMGs with SDLG when the time comes around. Success Factors: Quality of the machine Warranty and After-Market by Escandinavia del Plata and the Ofdicial center, Centro Vial Availability of parts and components Special configuration (L5 tires ). EPSA - Fluorita S.A. (3 x LG958L)

4 Customer: Outsourced service provider Movement of sugar cane bagasse Main competitor: XCMG ZL50G Initial purchase to do level curves, but given the robustness of the equipment, moved it to the sugar cane bagasse operation Intensive activity, 3500 hours in one year Possible sales opportunity, another 2 x LG956L Success Factors: After-Market by Tracbel Availability of immediate delivery Robust equipment. Tracbraz - ARC Transportes e Equipamentos (1 x LG956L)

5 Euromaq - Misael Castillo (1 x LG956L) Customer: Small coal mining operation Application: Moving coal Old CAT and Komatsu equipment, high maintenance cost and low level of uptime Were looking into purchase of second hand equipment Success Factors: Demonstration of equipment (customer event) in region Yield of equipment in demonstration.

6 Asiandina Perú - Construcción y Agregados Rumichuco (1 x LG958L) Customer: Company dedicated to preparation of concrete Application: extraction of rocks from river bed Customer buyer of used machines, SDLG is their first new machine Competitors : Lonking AND Liugong Success Factors: Quality of the machine Warranty and After-Market by SKC Maquinarias.

7 Customers: Gypsum hub in interior of Pernambuco Responsible for 95% production of gypsum in Brazil Over 30 mining operations in the region Over 130 calcination companies Equipment prevailing in the region: CAT, Case and Komatsu Success Factors: Participation in trade fair Expo Gesso in 2010 Concept Simple Tech Robustness and quality. Solunor – Polo Gesseiro (5 x LG936L)

8 Customer: Venture in the forestry segment Application: Movement of wood chips (biomass) Customer looking to buy second-hand machine due to low margins Customer planning to buy another 3 machines by the end of the 2011 Success Factors: Use SDLG success references in the forestry sector (LG936L with grabber) Show equipment quality Subsidiary of SKC Maquinarias in Concepción guaranteeing After-Market. Asiandina Chile - Transportes Explo (1 x LG958L)

9 Customer: City Hall (tender) Support activities XCMG also bid for the tender Possibility of sales of another 3 x LG936L Success Factors: Web Page (first contact via EPSA website) Quality of our equipment Pre sale technical support Reference customers in region After-Market offered by EPSA. EPSA – City Hall of Bolívar (2 x LG918)

10 Customer: Movement of gypsum Machine works 18 hours a day Liugong 856 was main competitor Success Factors: Machine without electronics Simple maintenance Trust in distributor, After-Market by Tracbel. Tracbraz - Agronelli (1 x LG936L)

11 Asiandina Perú - CONCAR (1 x LG958L) Customer: Company of the Graña y Montero Group working on road maintenance (concessions) Application: Support in road maintenance activities Customer was about to buy a 659 from SEM Success Factors: Equipment quality Configuration of the machine (FOPS/ROPS cab, joystick) After-Market support and warranty by SKC Maquinarias.

12 Customer: Movement of waste and wood First buy was 2 x LG918, replacing CAT 924 (movement of cardboard) LG956L replaced 1 x Komatsu WA320 Success Factors: Demonstration of equipment Availability of prompt delivery Equipment without electronics Cost x Benefit. Tracbraz - Multilixo Residuos Ambientais (2 x LG918, 1 x LG956L)

13 Customer: Outsourced service provider Movement of gravel at Lafarge quarry in Rio de Janeiro CAT 950 was main competitor Success Factors: Robustness of equipment Cost of maintenance preventive is lower than for CAT 950 Relationship and trust in Sales Consultant. Tracbraz - M&M Serviços de Mineração (1 x LG956L)

14 Customer: Segment: Civil Construction Application: Movement of sand Case W20 was main competitor Customer bought 1 x LG936L, liked it and bought another 2 x LG936L, is now planning to buy one more 1 x LG936L Success Factors: Cost x benefit ratio Fuel economy vs. Case W20 After-Market by Motiva. Solunor - Maurilio Bezerra de Oliveira (3 x LG936L)

15 Customer: Application: Earthmoving, level curves in sugarcane mill Customer has 15 CAT 938 Customer wanted to test Simple Tech equipment. Compared SDLG to CAT and SEM Success Factors: Demonstration of the equipment Performance: SDLG LG958L: 350 linear meters/hour with consumption of 23 liters/hour CAT 938: 270 linear meters/hour with consumption of 23 liters/hour SEM 658:300 linear meters/hour with consumption of 30 liters/hour. Diferencial Máquinas- Alexandre Vagetti (1 x LG958L)

16 Customer: Sociedad Portuaria is a group of companies that operate in the port of Buenaventura Movement of coal Users of premium machines First experience with Simple Tech machines Success Factors: After-Market support by Chaneme References of SDLG users and customers. Euromaq – Inatlantic Sociedad Portuaria (2 x LG956L)

17 Customers: Application: Movement of clay for brick manufacture 43 brick mills in the district of Cachimba and 38 in Umbará, in Curitiba Competing Equipment: Liugong 835, Case W20, New Holland 12C Success Factors: Comfort for operator Simple Tech Concept After-Market by Linck Reference of success in other customers in the region. Diferencial Máquinas – Segmento de Olarias (1 x LG918, 8 x LG936L)

18 What is there in common among these cases? Demonstration Simplified maintenance Parts availability Fuel economy Quality After-Market Technical support Prompt delivery Cost x Benefit Easy operation Coverage of territory Trust Relationship

19 The key to success Consistence in value proposition for Customer: Product and Support

20 Thank you!


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