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Introducing… Pan-Sear Selects ™. Award-winning UpperCrust® revolutionized value–added seafood, setting the gold standard for restaurant-quality prepared.

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Presentation on theme: "Introducing… Pan-Sear Selects ™. Award-winning UpperCrust® revolutionized value–added seafood, setting the gold standard for restaurant-quality prepared."— Presentation transcript:

1 Introducing… Pan-Sear Selects ™

2 Award-winning UpperCrust® revolutionized value–added seafood, setting the gold standard for restaurant-quality prepared seafood § Following up on the success of our Upper Crust line, Pan Sear Selects in the next wave of innovation! § Pan-Sear Selects™ will fit where UpperCrust® has limitations § Operator flexibility of cooking from frozen or thawed & cook methods § Shorter cook-times allow operator speed from freezer plate § Product benefits widen the target operator base with Pan-Sear Selects Next Generation of Value-Added Seafood

3 The Pan Sear Selects Trio: Roasted Garlic & Herb Tilapia - Our savory tilapia maintains delicate moisture, while bringing the distinct zest of modern Mediterranean cuisine to any menu  Product Code: Lemon Pepper Sole - Our Sole is unmistakably the mild, tender whitefish that delights Canada’s taste buds from coast-to-coast.  Product Code: Teriyaki Sesame Salmon - Delivering a world-class take on the popular Asian trend, our Wild Salmon turns this Omega-rich into a flavorful favorite.  Product Code:

4 Pan Searing is HOT! §Pan-Searing Fish is hot & on the rise §When it comes to Seafood… Grilled, Sautéed, & Seared account for almost 30% of overall preparation techniques with 10% growth since last year § Consumers shifting away from heavy sauces and batters, as supported by CREST data § Focus is on more sophisticated presentations & ethnic flavour profiles § Market demand is for fresh, healthier and lighter preparations Sources: CREST

5 § Careful portions & premium ingredients deliver just the right texture and flavor that enhance the fish not overpower it § Unlike any preparation on the market, these fillets are a fresh new way to meet emerging trends in dining § Versatility in cooking method, menu applications and range of operators § Our Fillets are seasoned with garlic, lemon, sesame seeds, pepper, herbs, teriyaki seasoning but the fish is the real hero S ubtle, S imple, S ophistication

6 Cooking Light for Healthier Lifestyles § Lightly finished with 18% seasoned flour coating, 82% fish; 100% breadcrumb-free coating system § 5 oz. finished portion size perfect for entrée, sandwiches and salads § Large on flavor and nutrition, minimally processed § Less is More - § Less is More - “Clean” ingredient statements, less than 20 ingredients in each of our fillets TilapiaSalmonSole

7 § Cooking method is your choice: flat grill, pan sauté, deep-fry or bake § Pan-seared taste and appearance every time no matter how prepared § Fully finished, ready to cook and serve § Ideal for kitchens with limited cooking platforms Deep-Fry Flat Grill Pan-SautéBake With Pan-Sear Selects™ the Choice is Yours This product offers incredible versatility!

8 From Freezer to Plate in 10 Minutes § Regardless of cook method, experience Pan-Sear results in minutes…. § Fillets oven bake to golden finish in 7-9 minutes from thawed § From frozen adds 1 ½ minutes to cook time § Fillets deep-fry to crispy perfection in 1-3 minutes from thawed § From frozen adds 1 minutes to cook time § Fillets pan-s auté/flat-grill to delicate crispiness in 4-8 minutes from thawed § From frozen adds 4 minutes to cook time Bake and Plate Herb Tilapia Risotto in 8 minutes! Serve up Fried Sole Po’ Boy in less than 5 minutes! Make a Sautéed Tilapia Focaccia in 6 minutes!

9 Full-Menu Range With One Single Product Help the operator get creative! Full-Menu Range With One Single Product Help the operator get creative! By stocking just one of our three fillets, operators can offer a full week of upscale entrees, salads, appetizers, wraps and much more….. Sunday - Bruschetta of Garlic tilapia over balsamic tomatoes & basil Monday - Fiesta tilapia over spiced rice with queso, avocado & salsa Tuesday - Open-faced foccacia sandwich of herb-seared tilapia Wednesday - Garlic-seared tilapia salad Nicoise with vinaigrette Thursday - Roasted tilapia with creamy asparagus risotto Friday - Herb-seared tilapia bouillabaisse of garlic, fennel and leeks Saturday - Caesar salad with herb-seared tilapia Sunday Monday Tuesday WednesdaySaturdayThursday Friday

10 Broad Operator Base § Ideal for Catering & Banquets, & Healthcare - fillets can be baked in sheet pans by the dozens, the ideal solution for mass-feeding requirements § Perfect for Restaurants - fillets can be “made-to-order” pan-sautéed or flat grilled as patrons order, delivering back-of-house appearance/taste § Just Right for B&I, Colleges and Universities - fillets can be cooked and served as desired, and featured as menu specials § Fit for Sandwich & Deli segment – fillets perfect for wraps, paninis, sandwiches and spring/lettuce rolls

11 Selling & Sampling Tips § To illustrate Pan-Sear Selects™ full-menu versatility, show fillets: § As a topper to salad applications § As a center-of-plate entrée with sauce & sides § As a sandwich or wrap menu solutions § To illustrate Pan-Sear Selects™ preparation versatility, show only one fillet variety prepared using key cooking methods: § Pan-sautéed or Flat-grilled § Baked § Fried § When sampling all three fillet varieties, prepare using same cook method § Prepare product from thawed state for best results


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