1. European State-of-the Art Mobility Management EPOMM Action Plan and Strategy Hans Kramer and Karl-Heinz Posch

2. ►Workshop on the State of the Art ►10 countries in Europe ►4 research topics in the MAX project (over 300 cases, databases, methodologies etc. analysed) ►Workshop content: where are we, what should we do, where should we go, how can MM develop ►Strategy, EPOMM and ECOMM, Research Agenda, Challenges THE FUTURE AND MOBILITY MANAGEMENT Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

3. ► From Infant to MATURE ► From Unknown to WELL KNOWN ► From Unaccepted to ACCEPTED ► From Sideline to CENTRAL PLAYER ► From Not Consulted to INVITED CONSULTANT ► From Isolated Themes and Topics to INTEGRATED MM ► From Tools and Instruments to SUCCESSFULL EFFECTS MM SHOULD BE MOVING Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

4. ►MM has grown up: from Content (What) to Act (How)! ►MM has a huge potential (if there is a systematic approach) ►MM can be an essential and indispensable part of Sustainable Urban Transport ►MM should be integrated in European Policy and all EU Member State Country’s sustainable transport policies (Transport Green Paper and White Book, National Transport, Spatial Planning and Environment Plans) REALISING THE POTENTIAL of MM Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

5. MM will be more adopted and accepted if we ►Integrate MM with other policies – create synergies: MM and PT need each other, MM and cycling, MM and planning etc. etc. (as Whitelegg said and as practises here in Lund with LundaMaTs) ►Accordingly widen our context and scope ►Widen our philosophical approach: kind of thinking, kind of acting, kind of action – also accepting car driving as integral part of society ►Put more attention on doing: realisation of plans, also on a large scale, not only writing sophisticated handbooks ►Put co-operation at the centre: between authorities, between public and private sector, between private partners ►Are prepared to be committed, be aware of opportunities ►Make the Cost and Benefits of MM very clear (in Euros!) STRATEGY Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

6. MM will be more adopted and accepted if we ●Do not feel and behave as ‘softies’, working on the ‘fringe’ of the transport policy ●Are not missionary, but self-confident and self conscious ●Are aware that we are a niche, but we can be a mature part of sustainable transport policy ●Think global, act (sub)local and regional, marketed regional, national outside our own MM world. ●Communicate, communicate, communicate (open debate) ●Make the message simple: MM is the organisation of SMART and Sustainable Travel ●And Above all: The Customer has to be the central focus, the customers looks for the benefit in terms of comfort, Euros, good feelings or avoidance of bad feelings STRATEGY Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

7. Green Book - Message ●MM has huge potential ●MM is the process approach within transport and environment policy which can contribute on local and regional scale to successful sustainable policy ●MM has a full tool box of instruments ●MM can be successful if the framework conditions are right (fiscal, legal) ●MM has evident effects ●MM need extra and fundamental research (cost, benefit, process) ●We have time until 5 June! European Union Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

8. ►EPOMM is a European wide platform for MM action, strategies, policy, network, research, agenda setting etc. ►EPOMM has a yearly high standard conference – ECOMM ►EPOMM will steadily increase the number of member countries ►EPOMM has a strong network of policy makers, researchers, practioners ►EPOMM wil play a key and coordinating role in defining MM / Sustainable Research ►EPOMM Website is the central link to all information in Europe on MM (including all EU-projects and national research results) EPOMM HAS GROWN UP Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

9. 2007-2009: Action EPOMM Board and Management ●European Commission ●European Parliament ●Co-operation with ECTRI, AET, Eurocities, Polis, UITP and other partners, ERA NET TRANSPORT 2007-2008 ●From 5 to 10 members (to 20 in 2010) ●MM Network: 150 à 250 Key Persons around Europe (mix researchers (universities, consultants), policy makers, practioners) At least in 2010: ●EPOMM Bureau in Brussels with 100% paid Manager and Secretariat EUROPE AND MEMBERSHIP Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

10. 2007-2009: Action EPOMM Board and Management ●Co-ordination of European MM Research ●MAX, Optimum2, ASTUTE, PIMMs, COMMERCE etc. are welcome and fully needed, but they need to integrate much more ●New research should be co-ordinated, quality controlled and disseminated through EPOMM and ECOMM ●We should achieve a comprehensive European MM Research Agenda, in which all networks are linked through EPOMM ●Results should be presented at EPOMM website, ECOMM, and the National Websites and National Networks RESEARCH AGENDA Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

11. The Way To the Research Agenda 2007: ●Inviting a Task Force to draft a Research and Policy Agenda 2007-2008: ●Presenting the Agenda to EU-institutions ●Structuring and Defining Research Programme Agenda for Europe Preliminary topics: ●MM and the contribution to sustainable urban mobility ●MM: Costs and Benefit (Including Methodology) ●MM supporting Framework conditions (fiscal and legal) ●MM and spatial planning ●MM and congestion reduction ●MM and Mobility Governance ●MM and the private sector – commercial MM RESEARCH AGENDA Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

12. ECOMM needs to be upgraded and professionalised: ●More innovative and creative, more new products, services. ●More debate ●More scientific ●Relations to other conferences (Civitas Forum, UITP, AET) ●EU Research projects presentations MM as part of Sustain Transport (White Book Europe) ●New best practises (not earlier presented internationally elsewhere) ●Introduction of a European MM Award ●IPC mix of scientific and policy makers, quality and content of papers more thoroughly scrutinised – invitations of key speakers also for workshops ECOMM Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund

13. ●Act ●Be ambitious ●PT and the Car Industry are friends with the same policy goals ●The car is not the enemy ●MM is positive, sexy, worth while ●We need to integrate MM in European and national policies ●Private sector involved CHALLENGES Hans Kramer and Karl-Heinz Posch, ECOMM2007, Lund