Why How What Your Beliefs Your Company = Your philanthropy
Choose a non-profit that connects with your “why” Restaurant - food pantry, school lunch program HR/Recruiting - Dress for Success Home industry - homelessness, shelter Avoid - Executive personal pet projects What
Give money donate a percentage of sales donate funds for operating expenses match funds through employee gifting events like golf tournaments, drives sponsor events underwrite needs Give Time Give Stuff create volunteer opportunities on company time be sure they need it divide and conquer leverage your expertise across departments How
Integrate your program so that it reaches consumers, employees and stakeholders Present to all about the true human impact to create buy-in and passion about the cause Share via social media, web and video Commit to 2-3 years Consider supporting small local charities to make a big impact Report back Involve high level execs Learn about the charity and their needs How
Mainstream? Corporate Social Responsibility CSR Customers Employees Why
Customers Care *2013 Cone Communications Social Impact Study 93% When a company supports a cause, consumers have a more positive image of that company 90% Consumers are more likely to trust companies that back causes Consumers are more likely to be loyal to companies that back causes 82% Consumers make purchasing decisions based on the extent a company supports causes
Employees Care *2013 Cone Communications Social Impact Study Blurred lines between work and home bring social impact into the workplace Volunteerism bolsters team building Employees are more loyal and proud of their companies Millennials want to work in socially conscious companies
Why How What Our mission is to help families escape poverty and homelessness through design; one household at a time.