1. 7-Eleven Smock Down 2012 Smock Basketball Madness Is Here!

2. 2012 Objective Increase the overall number of Crown SKU’s in the #1 Convenience Retailer!

3. 2012 Teams WBU – Pacifico Conference Commissioner: Stash Rowley CBU – Modelo Conference Commissioner: John Utter SBU – Victoria Conference Commissioner: Bill Renspie EBU – Corona Conference Commissioner: Jim O’Neil Coach Merideth Coach Nobles Coach Williams Coach Mundis Coach Havle Coach Savone Coach TBD Coach Wheeler Coach Collom Coach O’Dea Coach Husbands Coach Sweeney Coach Smith * CO is not participating due to limited sku availability

4. Current Average SKU’s Available (ASA) By Business Unit Last 90 Day Distribution Report (through 01/18/12)

5. How To Score & Beat Your Opponent If overall ASA is less than 7.99, then score a ‘free throw’ (1 pt.) for every.10 change If overall ASA is between 8.0 and 12.99, then score a ‘field goal’ (2 pts.) for every.10 change If overall ASA is greater than 13.0, then score a ‘three-pointer’ (3 pts.) for every.10 change * New sku placement must be incremental (i.e. cannot replace another Crown sku)

6. Smockdown Details Contest runs from March 1 st through April 30 th in order to secure distribution BEFORE peak selling season (i.e. “Big When It Matters!) Earn bonus points by securing new distribution early in the contest. Scoring will be weighted: - weeks 1-3  points scored will be tripled (3x) - weeks 4-6  points scored will be doubled (2x) - weeks 7-8  no bonus points given 7-Eleven Team will track results and updates will be provided by Bruce Jacobson and also in the Crown Weekly Update Golden Smock of Retail Excellence to be awarded to the BU VP with the winning team at the 2013 National Planning Meeting In September (TBD)

7. Who Will Win The Coveted Golden Smock? WBU – Pacifico Conference Commissioner: Stash Rowley CBU – Modelo Conference Commissioner: John Utter SBU – Victoria Conference Commissioner: Bill Renspie EBU – Corona Conference Commissioner: Jim O’Neil

8. Thank You from your 7-Eleven Team! Mike DavisEric Ramey Bleu VaughnJimmy Benitez Winning Is A Habit!