3 Course Outline Introduction to E-Commerce E-commerce business models and conceptsThe Internet and WWWBuilding an E-Commerce WebsiteSecurity and EncryptionWeb Payment SystemsWeb Marketing ConceptsWeb Marketing CommunicationsAuction, Portals and CommunitiesIntegrated Approach- application based
4 INTRODUCTION TO E-COMMERCE CHAPTER # 1INTRODUCTION TO E-COMMERCE
5 What is e commerce?E-commerce is buying and selling goods and services over the Internet.By the help of the flexibility offered by computer networks and the availability of the Internet , E- commerce develops on traditional commerce.E-commerce creates new opportunities for performing profitable activities online.
8 E-commerce vs. E-business E‐Commerce : Use of Internet and Web to transact businessDigitally enabled commercial transactions betweenand among organizations and individuals.E‐business: Digital enablement of transactions andprocesses within a firm, involving information systems under firm’s control. Does not include commercial transactions involving an exchange of value across organizational boundaries.
16 The InternetWorldwide network of computer networks built on common standardsCreated in late 1960sServices include the Web, e‐mail, file transfers, etc.Can measure growth by looking at number of Internet hosts with domain namesProvides services such as e- mail, document transfer, newsgroups, shopping, research, instant messaging, music, video, and news.
17 Business Uses Of Internet These services and capabilities are a core part of a successful e-commerce program. They are either parts of a value chain or are included as supporting activities:Buying and selling products and servicesProviding customer serviceCommunicating within organizationsCollaborating with othersGathering information (on competitors, and so forth)Providing seller supportPublishing and distributing informationProviding software update and patches
18 The Web Most popular Internet service developed in early 1990s Provides access to Web pagesHTML documents that may include text, graphics, animations, music, videosWeb content has grown exponentiallyGoogle indexes between 75 – 100 billion pages
22 E-commerce: Brief History 1995‐2000: InnovationKey concepts developedDot‐coms; heavy venture capital investment2001‐2006: ConsolidationEmphasis on business‐driven approach2006‐Present: ReinventionExtension of technologiesNew models based on user‐generated content, social networks, services
23 Predictions for the Future Technology will propagate through all commercial activity.Prices will rise to cover the real cost of doing business.E‐commerce margins and profits will rise to levels more typical of all retailers.Cast of players will change.Traditional Fortune 500 companies will play dominant role.New startup ventures will emerge with new products, services.Number of successful pure online stores will remain smaller than integrated offline/online stores.Regulatory activity worldwide will grow.Cost of energy will have an influence.