1. Good Drivers Just Driving! Driving and Mobile Phone BUILDING EFFICIENCY MIDDLE EAST AUGUST 2010

2. Facts  Mobile phone driving has become a serious public health threat.  The National Safety Council estimates 25 percent of all crashes in 2008 involved talking on mobile phones.  1.4 million crashes  645,000 injuries that year  11% of drivers at any point during the day are on cell phones  81% of drivers admit to talking on cell phone while driving  18% of drivers admit to texting while driving Driver distractions have joined alcohol and speeding as leading factors in fatal and serious injury crashes.

3. Facts Abu Dhabi campaign targets drivers using mobile phones Police to crack down on the practice of using mobile phones while driving in the UAE RTA cautions motorists against using mobile phone while driving An Abu Dhabi police campaign will teach road users that the use of hand-held mobile phones while driving diminishes a driver's response by 50 per cent. Use of mobile phones while driving a major cause of accidents Using mobile phones while driving is a major cause of accidents, says official

4. How Cell Phones Distract Driving involves complex set of tasks: Visual Manual Cognitive Auditory A driver’s job is to watch for hazards, but this cannot be done when brain is overloaded Challenge for driver

5. The Solution Hands-free seen as solution and mistakenly believed to be safer than handheld People recognize the risk of talking on handheld and texting more than the risk of hands-free Hands-free devices offer no safety benefit when driving. The Problem

6. Cognitive Distraction Cognitive distraction still exists with hands-free Talking occurs on both handheld and hands-free cell phones Mind focuses on conversation Listen and respond to a bodiless/ghostly voice Hands-free devices do not eliminate cognitive distraction.

7. Multitasking: A Brain Drain Multitasking for the brain is a myth Human brains do not perform two tasks at same time Brain handles tasks sequentially Brain switches between one task and another The four lobes of the brain. Source: National Institutes of Health

8. Multitasking: A Brain Drain Encoding Stage Brain filters information due to overload Drivers not aware of information filtered out Information does not get into memory Drivers miss critical information on potential hazards Inattention blindness and encoding. Source: National Safety Council

9. Inattention Blindness Distracted drivers experience what researchers call inattention blindness, similar to that of tunnel vision. “looking” but not “seeing” fail to see up to 50 percent of the information in their driving environment Hands-free drivers less likely to see: High and low relevant objects Visual cues Exits, red lights and stop signs Navigational signage Content of objects

10. Inattention Blindness Where drivers not using cell phone looked. Where drivers using cell phone (with hands-free) looked. Source: Transport Canada A narrowed scope

11. 11 Safe Driving  Vision is the most important sense for safe driving. Yet, drivers using handheld phones and those using hands-free phones have a tendency to “look at” but not “see” objects.  Estimates indicate that drivers using mobile phones look but fail to see up to 50 percent of the information in their driving environment.  Distracted drivers experience what researchers call inattention blindness, similar to that of tunnel vision. Drivers are looking out the windshield, but they do not process everything in the roadway environment that they must know to effectively monitor their surroundings, seek and identify potential hazards, and respond to unexpected

12. 12 Hand-held mobile phone v/s Hands-free mobile phones  Hands-free phones offer no safety benefit when driving.  Multitasking is a myth. Human brains do not perform two tasks at the same time. Instead, the brain handles tasks sequentially, switching between one task and another.  Brains can juggle tasks very rapidly, which leads us to erroneously believe we are doing two tasks at the same time. In reality, the brain is switching attention between tasks – performing only one task at a time.  The brain not only juggles tasks, it also juggles focus and attention. When people attempt to perform two cognitively complex tasks such as driving and talking on a phone, the brain shifts its focus (people develop “inattention blindness”) Important information falls out of view and is not processed by the brain. For example, drivers may not see a red light. Because this is a process people are not aware of, it’s virtually impossible for people to realize they are mentally taking on too much.

13. 13  Using a cell phone can distract drivers visually, physically, and cognitively.  Distraction caused by talking on a cell phone, regardless of handheld or hands-free application, impairs driver’s ability to maintain appropriate speed, throttle control and lateral position of the vehicle. It also can impair drivers’ visual search patterns, reaction time and decision making progress.  Mobile phone conversation (handheld or hands-free) brings 4 times crash Risk.  Messaging brings 8 times crash risk.  Studies indicate the distraction comes from the conversation and not holding the phone. Hand-held mobile phone v/s Hands-free mobile phones

14. 14 Johnson Controls Guidelines regarding use of mobile phones and electronic devices Johnson Controls is committed to the safety of its employees, other drivers, pedestrians and passengers and therefore discourages the use of mobile phones to conduct Johnson Controls business while driving. In specific, the employee shall not dial any number while the vehicle is on road. If employee receives a call and it is necessary to answer, she/he must follow these guidelines:  Obey local laws concerning cell phone use while driving.  Pull over whenever possible;  Hang up if conditions become hazardous (e.g. traffic congestion, rain and slippery condition and loss of visibility); and  Use caution and good judgment in using cell phones while driving. Use of mobile phones is prohibited to read and prepare SMS while driving. Use of other electronic devices such as a laptop or video games is prohibited while driving.

15. 15 Good Drivers Just Drive! Good Drivers Just Drive! Good Drivers