2Objectives Objectives Define Distracted Driving Review distractive behaviors exhibited by driversDiscuss how the behaviors affect our response to drivingIdentify the at-risk population(s) and the behaviors that can be attributed to the groupDiscuss how legislature is dealing with the problemReview prevention strategies for implementation
3Background Each day, more than 15 people are killed and more than 1,200 people are injuredin crashes that were reported to involvea distracted driverNational Highway Traffic Safety Administration, 2009
4Broward Regional EMS Council Distracted driving is any activity that could divert a person's attention away from the primary task of driving. They include:Texting, using a cell phone or smartphone.Eating, drinking, or grooming.Reading (including maps), using a navigation system.Watching videos, adjusting a radio, CD player, or MP3 player.
5Why Do They Do It? “Right now” mentality Increased stress levels Technological AdvancesSmart PhonesPDAGPSMP3Mini Television/CD
6Look Who’s Talking25% of drivers admit to talking on the cell phone regularly, while driving.18-29 years old – 39%30-39 years old – 39%40-49 years old – 37%50-59 years old – 18%60+ years old – 8%34% admit to rare cell phone use.National Safety Council 2010
7Broward Regional EMS Council In 2009, 5,474 people were killed in crashes involving driver distraction, and an estimated 448,000 were injured.*16% of fatal crashes in 2009 involved distracted driving.*20% of injury crashes in 2009 involved distracted driving. *In the month of June 2011, more than 196 billion text messages were sent or received in the US.Up nearly 50% from June **Courtesy NHTSA** Courtesy CTIA
8Broward Regional EMS Council Texting is the most dangerous distraction because it involves manual, visual, and cognitive distractions simultaneously.Sending or reading a text takes your eyes off the road for 4.6 seconds. At 55 mph, that's like driving the length of an entire football field, blindfolded.A majority of people admit to awareness of the hazards relating to texting or talking while driving.
9What Studies Show About Cell Phones Drivers talking on cell phones = 18 percent slower braking than other motorists.Talking on a cell phone while driving = impaired with a blood alcohol level of 0.08 percent.Texting drivers were six times more likely to crash than someone who was not texting.Photo courtesy Plantation Fire DepartmentSite University of Utah Study, 2009
10Broward Regional EMS Council Teen drivers are more likely than other age groups to be involved in a fatal crash where distraction is reported.In 2009, 16% of teen drivers involved in a fatal crash were reported to have been distracted. (NHTSA)40% of all American teens say they have been in a car when the driver used a cell phone in a way that put people in danger. (Pew)Drivers who use hand-held devices are 4 times more likely to get into crashes serious enough to injure themselves. (Monash University)Text messaging creates a crash risk 23 times worse than driving while not distracted. (VTTI)
11Manual ~ Visual ~ Cognitive Manual : Taking hands off the steering wheel to manipulate a deviceVisual : Looking away from roadway to visually obtain dataReading electronic mail, textsMaking phone callsChoosing music on MP3Locating item in car
12Manual ~ Visual ~ Cognitive You’re four times It’s hard to more likely to concentrate on have a crash two things when you’re on at the same time. a mobile phone.Cognitive: mental workload associated with a task that involves thinking about something other than the driving taskImpacts a wide range of behaviors, such as a significant reduction in response time and an increased crash risk.
13What Causes this Impairment? Multi-tasking: A Drain on the BrainBrain handles tasks sequentiallyBrain switches between one task and anotherBrain filters out information due to overloadDrivers miss critical informationSource: National Institute of Health13
14Multitasking: A Brain Drain Brain power used while driving decreases by 40% when a driver listens to conversation or musicFunctional MRI Study, Center for Cognitive Brain Imaging at Carnegie Mellon University Study, 2009
15Inattention Blindness Type of cognitive distraction“looking” but not “seeing”Doing two cognitively complex tasks (driving and using cell phone); brain shifts focusHands-free drivers LESS likely to see:High and low relevant objectsVisual cuesExits, red lights and stop signsNavigational signageContent of objectsNational Safety Council 2010Cognitive distraction still exists with hands-free.Talking occurs on both handheld and hands-free cell phonesMind focuses on conversationListen and respond to disembodied voice15
16Broward Regional EMS Council Headset cell phone use is not substantially safer than hand-held use. (VTTI)Using a cell phone while driving - whether it's hand- held or hands-free delays a driver's reactions as much as having a blood alcohol concentration at the legal limit of .08 percent. (University of Utah)Driving while using a cell phone reduces the amount of brain activity associated with driving by 37%. (Carnegie Mellon)
17Many states including DC have banned text messaging while driving. Broward Regional EMS CouncilMany states including DC have banned text messaging while driving.Twelve of these laws were adopted in 2010 alone.Secondary offense in Florida
18“Stupid Is As Stupid Does” Forrest Gump’s Mother WM-01 - Wheelmate Steering Wheel Desk Tray - Gray5 out of 5 stars - 2 customer reviewsComment/Review: Thank you! Thank you! Now I have the ability to focus on what is really important while driving...My McTriple sandwich and fries. I was so tired of having to use the drive thru bag as my table. Whew! Steering Wheel Desk/Tray/Table... you complete me.
19What Can We Do? Start with you and your home - Educate Phone Applications aimed at preventing distracted drivingSprint – Drive First Program, subscription based (not an app), detects when phone in moving vehicle – locks screen; incoming calls are routed to voice mail and texts are auto-repliedAT&T – Drive Mode App –curbs the urge to textT-Mobile – Drive Smart; Drive Smart Plus, subscription based; blocks texting while drivingPublic awareness campaignInvolvement with professional organization (Like BENA) and legislation19
21Broward Regional EMS Council The purpose of the “Take 5 to Stay Alive” campaign, sponsored by the Broward Regional EMS Council, is to improve roadway safety by preventing crashes related to the act of text messaging.“Take 5 to Stay Alive” is simple to do and can save your life. Take a break from driving and pull off the road to use your cell phone
22Introducing Gabby Chaves Program Spokesperson18 Years OldWestern High School Honor StudentIndy Lites Race Car Driving Champion