Visual Distraction When your eyes are taken off the road while driving for any reason
Manual Distractions When your hands are taken off the wheel while driving for any reason
Cognitive Distraction When your brain activity is being used for something else other than driving
Audio Distraction When any sound takes attention away from the road while driving for any reason
Our Culture Americans place too much emphasis on multitasking Americans also overestimate their ability to multitask Cell Phone Statistics Cell Phone Statistics
American Teenage Trends Drivers in their 20’s make up 27% of the distracted drivers in fatal crashes. At any given moment, about 660,000 drivers are using an electronic device while driving.
American Teenage Trends 25% of teens respond to a text message once or more every time they drive. 20% of teens and 10% of parents, admit to having extended, multi-message text conversations while driving.
Laws on Distracted Driving Texting and Driving is prohibited in 44 states Not Banned: Arizona, Mississippi, Missouri, Montana, Oklahoma, Texas Hand-Held Cell Phone use is prohibited in 14 states No state bans all cell-phone use while driving Novice drivers School bus drivers
Laws on Distracted Driving Bans are only effective for around four months Hand-held bans are more effective for adults Primary enforcement laws are more effective Bans have not significantly reduced teen use of mobile devices
Hands-Held vs. Hands-Free Hands-held devices Trending toward being banned Stigma of being more dangerous than Hands-Free Hands-free No state has a ban on Hands-Free Companies and government officials can ban workers from using Hands-Free
New York Times Distracted Driving Simulator New York TImes Guaging Your Distraction
Multitasking Not Possible Brain can only completely focus on one task at a time Takes time to switch attention between tasks Select Process Encode Store Retrieve Execute
Primary VS. Secondary Tasks Primary Task – the task requiring your full attention Pot on the front burner Secondary Task – the concurrent task requiring equal attention Pot on the back burner You decide which is most important
Pie chart Driving Texting Make-up Music GPS Eating Talking Other
Reaction Times Conversations slow your reflexes cognitively because your mind is switching its primary focus Your brain processes danger at a slower rate 76% of accidents involving a cell phone the conversation was only 2 minutes or less