1. The Leading from the Heart Workshop ® SSOE

2. “I am an Engineer. I serve mankind by making dreams come true.” -Anonymous

3. “Few are attracted to engineering primarily from an interest in people and their problems.” - Edward Wenk

4. Why Now? Why Leadership?

5. 4.5 percent

6. warning: ON OCTOBER 31, 2006, THE JOB OPENINGS RATE WAS 3 PERCENT, ITS HIGHEST LEVEL SINCE APRIL, 2001 Source: Bureau of Labor Statistics

7. WAKE UP T h i s i s y o u r c a l l

8. Fact In the war for talent, everyone is fighting over your best employees.

9. What talent war? 17-21= -4

10. Professional and business services will grow twice as fast as the overall economy. Source: Bureau of Labor Statistics

11. “Numerous job openings will be created by engineers who transfer to management, sales, or other professional occupations.” U.S. Department of Labor, Occupational Outlook Handbook, 2006-07 Edition

12. By 2012, one out of five workers will be fifty-five years old or older. Source: Bureau of Labor Statistics

13. About half of Human Resource professionals say they are seeing new workers entering the workforce lacking overall professionalism, written communication skills, analytical skills, or business knowledge. SHRM: 2005 Future of the U.S. Labor Pool Survey Report

14. “The Baby Boom is de-booming and soon there will be many more jobs than people available to fill them…It may be time to reconsider the ‘they have no place else to go’ strategy of employee retention.” “Why Retention Should Become a Core Strategy Now” Harvard Management Update, October 2003

15. “ ” We are always in need of energetic new talent to continue our success and help us remain the company of choice. Tony Damon

16. ONLY HALF, ONE OUT OF TWO, U.S. EMPLOYEES TRUST THEIR SENIOR LEADERS. DO YOURS TRUST YOU? Source: Watson Wyatt’s WorkUSA ® 2006/2007 Survey 49%

17. “Ex-Enron CEO Skilling Reports to Prison” Headline / Washington Post / 12.13.2006

18. “With fewer than half of employees expressing confidence in senior management, no company has been left untouched by the fallout from recent turmoil in the business environment.” -Ilene Gochman, Watson Wyatt

19. People join an organization. They leave a manager.

20. “Employees are assets with feet. They’re the only resource companies have that make a conscious decision to return the next day.” Press Release, Walker Information

21. Employees are searching for leaders with integrity who prove their credibility continuously.

22. Values-based leaders demonstrate six vital integrities. They:  Accept challenges and take risks  Master both listening and speaking  Live by the values they profess  Freely give away their authority  Recognize the best in others  Have a vision and convince others to share it

23. Vital Integrities Leadership actions that, when practiced proactively, demonstrate your organization’s existing values and further establish your credibility as a leader.

24. vital integrities [1][1] Accept Challenges and Take Risks values-based leaders: Risk seeking separates values-based leaders from the yesteryear-theory bureaucrats who sit around supervising the work. Why is that important? Leadership is proactive, as people can only follow leaders who are moving.

25. risk Verb: To do something despite danger; to incur the chance of harm or loss by taking an action.

26. change To drive it, you must leave your comfort zone.

27. Many leaders are adventurers, continually placing themselves in positions to discover new challenges. They volunteer for the tough jobs and always question the status quo. For most leaders, the opportunity to meet a challenge is an assignment. Those leaders rise to a presented challenge.

28. Risk Seekers …while others seek out opportunities to lead. Risk Takers Some people respond to challenges that are presented…

29. Leadership requires the courage to surround yourself with employees who are potentially better at their jobs than you are at yours. Admitting Ignorance

30. PRO ACT I V E Pushing for Change “In a time of constant change, one thing hasn’t changed: Organizations are still resistant to change.” Robert Reich

31. “Don’t be a wimp. Don’t sit on the sidelines waiting for the senior people to make a decision so that later on you can criticize them over a beer—‘My God, how could they be so dumb?’ Your time for participating is now.” Andrew Grove, CEO Intel challenging bad decisions

32. Blowing the Whistle Most workers are far too faint-hearted for whistle blowing. Too many exhibit an unquestioning, even fearful, reverence for authority.

33. Addressing Performance Issues If you’re like most managers, you tend to blame yourself for an employee’s disappointing performance.

34. GO f irst “Leadership is going first in a new direction— and being followed.” Andrew Grove

35. Trusting Your Employees Many managers find trusting their employees highly anxiety- provoking because of the risk involved. The urge to peek over their shoulders, or even do the work themselves, is great.

36. How we assess risk determines how we take risk. First, we weigh our chances of success. Next, we measure the importance of success. We also gauge how much control we have in the outcome. We assess our own skill. A values-based assessment should override all other assessments of risk. That is: does taking this risk demonstrate your adherence to the organization’s values, or not?

37. seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker se seeker seeker seeker seeker seeker seeker s seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker se seeker seeker seeker seeker seeker seeker s seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker se seeker seeker seeker seeker seeker seeker s seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker seeker se seeker seeker seeker seeker seeker seeker s seeker seeker seeker seeker seeker seeker Risk Seeker

38. Accepting Challenges= Embracing Chaos

39. psychological “Hardy” individuals are more likely to approach stressful events as opportunities from which to learn, rather than as threats to fear or avoid. hardiness

40. Commitment: the belief that stressful events are not threatening, but interesting and meaningful. Control: the conviction that individuals can actively influence life’s events. Challenge: the perception that change is both expected and stimulating. the three attitudes of hardiness Source: Suzanne Kobasa and Salvatore Maddi, The Hardy Executive: Health Under Stress

41. Commitment Without the threatening perceptions, individuals with committed attitudes are free to actively address and overcome stressful events. People committed to and involved in their work are more apt to perceive stress as interesting and meaningful.

42. Control Individuals also perceive stress more accurately when they believe their personal efforts can actively influence life’s events. People adapt to change best when they understand the control they have over their environments.

43. Challenge When we view stressful events as challenging, they become normal aspects of life. When we welcome chaos, we can perceive it as stimulating, if not a hidden opportunity for personal development.

44. “American managers actually enjoy crises; they often get their greatest personal satisfaction, the most recognition, and their biggest rewards from solving crises.” Robert Hayes “Why Japanese Factories Work” Harvard Business Review July-August 1981

45. “Crises are part of what makes work fun.” Robert Hayes

46. “I put a lot of energy into my work, but it’s still work. It’s a job, so lighten up.” Anne Mulcahy, CEO Xerox

47. Be hardy!

49. [2][2] Master Both Listening and Speaking values-based leaders: The way we communicate with our employees impacts how workers understand our messages, and what actions, if any, they take in response. vital integrities

50. are you a good listener?

51. 4 Listening Illusions

52. Leaders believe that, in every instance, they understand their listening role. Leaders believe speaking and listening are separate activities. Leaders believe they have uncommon gifts for completing several other tasks while they listen. Leaders believe they can expedite the listening process.

53. two listening roles

54. Advisor Expert Diagnose Recommend a Solution Best for Technical Problems Differences in Knowledge Emergencies One Right Answer May Cause Overdependence Sounding Board Good Listener Absorb Attend to Feelings Best for Relationship Issues Differences in Philosophy Long-Term Challenges No Answer Needed Promotes Independence Which role?

55. “Seek First to Understand, Then to Be Understood” -Stephen Covey

56. Leaders believe that, in every instance, they understand their listening role. Leaders believe speaking and listening are separate activities. Leaders believe they have uncommon gifts for completing several other tasks while they listen. Leaders believe they can expedite the listening process. Listening Illusions

57. “Grandmother, what big eyes you have!” “All the better to hear with, my child.”

58. Engaged Leaning forward, body and arms open; appears ready and eager. Combative Body forward, but closed in defiant posture; tapping fingers or toes. Thoughtful Body open, but leaning back; appears attentive, is nodding or chewing on pen. Absent Staring into space, doodling, or checking email; looking to flee. Opened Closed ForwardBack The Four Quadrants of “Body Listening”

59. Leaders believe that, in every instance, they understand their listening role. Listeners believe speaking and listening are separate activities. Leaders believe they have uncommon gifts for completing several other tasks while they listen. Leaders believe they can expedite the listening process. Listening Illusions

60. “You can multi-task with ‘stuff,’ but you need to ‘be there’ for people.” Stephen Lundin, John Christensen, and Harry Paul, Fish! Tales

61. Leaders believe that, in every instance, they understand their listening role. Listeners believe speaking and listening are separate activities. Leaders believe they have uncommon gifts for completing several other tasks while they listen. Leaders believe they can expedite the listening process. Listening Illusions

62. 125 vs. 600

63. Without conversation, leadership would give way to bureaucracy.

64. The ultimate judge of your listening behavior is the person who is doing the talking.

65. —Boyd Clarke and Ron Crossland, The Leader’s Voice “ ” The biggest problem with leadership communication is the that it has occurred. illusion

66. disconnect synergy buy in TLA human capital quality circle good people dog & pony show ball park figure carpet vs. concrete work-in- process job ready paradigm shift quality circle rightsize fuzzy math outsourcing talk offline surplused just-in-time jargon

67. “Yeah-uhhh! Yo, yo dude. What’s up dawg? How you feelin’? You feelin’ alright? Listen, man. I’ve got to give you props. You’re doin’ your thing and it was dope. I ain’t mad.”

68. “As you can see, an implicit asymmetrical modulating function results in a 50 percent reduction in inverter switching losses.”

69. “You’ll notice that we’ve incorporated restrained girders, staggered trusses, outriggers, and beam-in-wall-systems throughout our design.”

70. “I’m meeting with every DM, PM, and PMA of every SBU—from IP to CIF, and from FPPC to C&IS—to get their buy-in on Deltek.”

71. “Say what?”

72. A specialized vocabulary coined by, and intended for, a particular profession or discipline. J A R G O N

73. Industrial phrases, buzzwords, and acronyms are used as verbal shorthand to streamline communication among colleagues.

74. “Our business model, which utilizes unique, wide- reaching interactive content to attract targeted users, improved with scale. We plan to grow our client portfolio and expand our content libraries, which should better optimize every consumer touch point.” Jeffrey Schwartz, CEO, Traffix

75. “This toolset is a proven cross-platform technology that will allow our teams to fully leverage our intellectual properties and focus on our core competencies in developing for next- gen consoles.” Mark Meyers Buena Vista Games

76. why jargon? Speakers sometimes invoke workplace jargon to impress others, or to establish their membership in an elite faction. Some use jargon to exclude or confuse others, or to mask their own inexperience or lack of knowledge.

77. JARGON often includes euphemisms used to substitute inoffensive expressions for those considered offensive.

78. These actions will “ align our resources with market needs and adjust the size of our infrastructure. ” – Chad Holliday, DuPont CEO announcing the elimination of 3,500 jobs

79. 20 percent of employees are regularly confused about what their colleagues are saying, but are too embarrassed to ask for clarification More than a third admitted using jargon deliberately—as a means of either demonstrating control or gaining credibility 40 percent found the use of jargon in office meetings both irritating and distracting One out of ten dismissed speakers using jargon as both pretentious and untrustworthy Source: Office Angels

80. Organizations believe they are communicating; but when the words they use lack substance, leaders leave employees scratching their heads.

81. Communication is most effective when you speak to both the emotional and intellectual areas of your listeners’ minds.

82. Stories create the emotional perspective listeners need to connect with your message.

83. Hugh

84. “The day Rachel defined the meaning of customer service.”

85. “It is impossible even to think without a mental picture.” Aristotle On Memory and Recollection 358 B.C.

86. [3][3] Live By The Values They Profess values-based leaders: Now, since the onslaught of corporate scandals, we conceive of business leaders as justice-obstructing, debt- hiding, earnings-overstating thieves who use company funds to purchase personal artwork and to put on lavish birthday parties for family members. vital integrities

87. “You will be confronted with questions every day that test your morals. Think carefully, and for your sake, do the right thing, not the easy thing.” Keynote address to the St. Anselm College Class of 2002

88. “Ex-Tyco Chief Executive Kozlowski Sentenced to 8 to 25 Years” Headline / Bloomberg.com / 09.19.2005

89. Strong Fundamental Values “We must demand of ourselves and of each other the highest standards of individual and corporate integrity. We safeguard company assets. We comply with all company policies and laws.” Source: The Tyco Guide to Ethical Conduct

90. “We safeguard company assets.” Regency mahogany bookcase, c. 1810, $105,000 George I walnut arabesque tallcase clock, $113,750 Custom queen bed skirt, $4,995 Custom pillow, $2,665 Ascherberg grand piano, c. 1895, $77,000 Chandelier, Painted Iron, c. 1930, $32,500 Pair of Italian armchairs, c. 1780, $64,278 Persian rug, 20 feet by 14 feet, $191,250

91. “Ebbers’ luck runs out in sweeping victory for feds” Headline / USA TODAY / March 16, 2005

92. I said, “Ship the documents to the feds.” She heard, “Rip the documents to shreds.”

93. “In corporate America, crime pays. Handsomely. Grotesquely, even.” Arianna Huffington Pigs at the Trough

94. Enron Who? Most recent business scandals involved CEOs that you had never heard of, at companies that you had barely heard of.

95. “Apple CEO Steve Jobs drawn into stock options scandal” Headline / MacDailyNews / August 15, 2006

96. “It’s deeply embedded in our culture that business is about greedy little scoundrels trying to do one another in. We’ve got this idea that business means anything goes.” R. Edward Freeman, Director Olsson Center for Applied Ethics

97. Used-car salesperson… slick Politician… dishonest Personal injury lawyer… greedy Insurance agent… pesky Postal worker… postal

98. Business leader… justice-obstructing, debt-hiding, earnings-overstating thief who uses company funds to purchase personal artwork and to put on lavish birthday parties for family members

99. E thics & You

100. Consistency between an organization’s stated values and its leaders’ actual behavior is critical to credibility.

101. When there is between what leaders say and what they do, employees immediately and rightly recognize those leaders as frauds. discrepancy

102. Frequently Mentioned Values  Showing people dignity, respect, and courtesy  Providing the highest quality products, work, or customer service— excellence in everything we do  Maintaining moral, ethics, and trust—the highest standards of conduct  Community service  Employee appreciation and development—people are our greatest assets  Open communication  Accountability  Teamwork  Appreciating diversity, going beyond equal rights and equal opportunities  Religious faith  Protecting the environment—promoting conservation  Profit—shareholder value

103. “We believe that our organization’s greatest asset is its staff. We encourage and support professional development activities that meet the goals of the organization. We take personal responsibility, are accountable, and embrace a set of values that guide our daily actions.”

104. the COMPANY of CHOICE

105. S ETTING S TANDARDS O F E XCELLENCE Quality Philosophy: Happy Clients Happy Staff Quality Building Blocks: Management toward Client’s Business Objectives Harmonious Relationships Quality Design and Engineering Budget Control Schedule Adherence Continuous Improvement Quality Tools: Commitment Flexibility Innovation Technical Expertise Caring, Thoughtful Staff Clear Communications

106. RETENTIONMATTERS (Period.)

107. Old Interview Interviewer: “Tell me why I should hire you.” New Interview Candidate: “Tell me why I should come work for your company.”

108. Basic Worker Benefits (negotiable)  Salary plus Incentive Pay  Paid Holidays and Vacations  Long-Term Retirement Savings Plan  Employee Educational Assistance  Medical and Hospitalization Insurance with Dental and Vision options  Salary Continuation Plan (Sick Leave, Long-Term Disability Insurance)

109. Premium Worker Benefits (old tie- breakers)  Fitness Center  Cafés with Healthful Meals  Take-home Catering  In-house Day Care  Scholarships for Family Members  Adoption Expense Assistance  On-site Dry Cleaning, Shoe Repair, Photo Processing, Libraries

110. Values-Based Worker Benefits (new tie- breakers)  Cultural Diversity  Shared Authority and Self-Managed Work Teams  Paid Time Off for Volunteerism  Flex Time or Job Sharing for Work / Life Balance  Maternity, Paternity, and Adoption Leave of Absence  Career Planning and Job Coaching

111. generations all When selecting employers, job candidates from are focusing less on the financial rewards and more on the values rewards.

112. 1. Make love, not war.Done. 2. Make more money than Done. our parents did. 3. Make a difference In progress. (make amends for #2). The Boomer Agenda

113. Whereas the Industrial Revolution drew fathers outside the home to work, Gen Xers probably grew up in households in which both parents held jobs. HOME ALON e

114. “The money’s good. But won’t you just downsize me, too?” HOME ALON e 2 The Netter Paradox

115. Employees connect with leaders whose stated values are in alignment with the organization’s and, thus, their own.

116. When an imposter’s real values are uncovered, employees become confused about their roles. They may then feel unaligned, lost, and foolish for having trusted the employer.

117. OBSERVINGANDINTERPRETING Soon after they are hired, employees start looking for mutual expectations—which of their own interests are consistent with the values of the organization.

118. a l i g n m e n t Once they feel aligned, individuals can start envisioning their place in supporting the organization’s success.

119. But if they sense they’ve been duped, employees withdraw, become defensive and cynical, start gossiping, and begin causing trouble.

120. prove it!

121. Eighty-two percent of workers would rather earn less money at an organization with ethical business practices than receive higher pay at a company with questionable ethics. WHY BOTHER? LRN Ethics Study 2006

122. “Our findings confirm that companies with a commitment to ethical conduct enjoy distinct advantages in the marketplace, including attracting and retaining talent.” Dov Seidman, LRN CEO

123. Source: Walker Information - Commitment In The Workplace: The 2003 National Employee Benchmark Study Workers who believe their organizations act with integrity are nine times more likely to stay in their current jobs.

124. Source: Walker Information - Commitment In The Workplace: The 2003 National Employee Benchmark Study But when they mistrust their bosses, or are ashamed of their organization’s conduct, workers say they feel trapped at work and are likely to leave their jobs soon. 4 out of 5

125. The mission statement is “not a trophy that decorates office walls, but an organic body of beliefs and a foundation of guiding principles we hold in common.” Howard Schultz, founder of Starbucks

126. [4][4] Freely Give Away Their Authority values-based leaders: Why the emphasis on giving away authority? Giving authority to others demonstrates trust in people. Trusted employees are more effective, creative, and satisfied. And a funny thing happens when you trust people—they trust you back! vital integrities

127. “Hierarchy is an organization with its face toward the CEO and its ass toward the customer.” -Kjell A. Nordström and Jonas Ridderstråle Funky Business

128. Giving away our authority is a personal challenge. It involves sharing influence, prestige, and applause, while forcing us to deal with our personal insecurities.

129. Wally who?

130. Once you abandon those concerns, you will recognize empowering others as its own reward.

131. Select one. Employees who feel powerless: A.Believe they have no control over, or discretion in, their work? B.Fear that their careers are subject to the whims and demands of their boss? C.Associate their powerlessness to bureaucracy or an authoritative manager’s weakness? D.Blame their own incompetence? E.Are less motivated, less productive, and less willing to venture outside their comfort zones? F.All of the above?

132. Manager: “But my employees don’t want to be empowered!”

133. The bottleneck is at the top of the bottle. Gary Hamel “ ”

134. Micromanagers Micromanagers operate from a lack of trust— they distrust their employees—so they feel the need to maintain complete control. As a result, they set modest expectations for employees. Highly negative managers These leaders strip employees of their self- esteem. Employees may wrongly attribute their powerlessness to their own incompetence. To the delight of negative managers, their employees often feel too inadequate to seek other positions. Poor communicators Leaders who are unable to explain the “big picture,” or simply don’t share their vision, deprive employees of an understanding of why certain actions are taken. STYLE

135. Micromanagement: the opposite of Empowerment. Micromanagers mistrust their employees, and have low expectations for their abilities and results.

136. Micromanaged employees “live down to” the expectations set for them, thereby perfectly conforming to the micromanager’s views of them.

137. SAT THEM FURTHER AWAY SMILED AT THEM LESS MADE LESS EYE CONTACT WITH THEM CALLED ON THEM LESS CRITICIZED THEM MORE GAVE THEM LESS TIME TO ANSWER QUESTIONS WITHHELD PRAISE FOR SUCCESSFUL ANSWERS PRAISED THEM FOR MARGINAL ANSWERS DEMANDED LESS WORK FROM THEM TEACHERS & MICROMANAGERS Researchers studied how teachers behaved toward students for whom they had low expectations. They:

138. Abused workers seek justice by denying assistance to coworkers, complaining about petty problems, being uncivil to fellow employees, and criticizing the organization in public. Employees consider this behavior a safe way to avenge negative management. OUR LITTLE secret

139. fortyninepercent Less than half of all employees understand the steps their organizations are taking to reach new business goals. Source: Watson Wyatt’s WorkUSA 2002 Survey

140. 4 flawed beliefs

141. 1 Managers assume their employees know, or ought to know, that the organization wants them to take initiative.

142. 2 Managers presume that all employees welcome the freedom to take initiative.

143. 3 Managers conclude that employees who avoid taking initiative are lazy.

144. 4 Managers think they’ve finished their work once they’ve given away their authority.

145. “Not all malcontent employees are mavericks, but virtually every maverick is a malcontent.” Wayne Burkan, Wide Angle Vision

146. Ignaz Semmelweis SEMMELWEIS reflex

147. You might not have Semmelweis Reflex, but you could be a carrier. Warning: +

148. It is often difficult to distinguish the good malcontents from the everyday chronic complainers. As a result, the tendency is to treat all eccentrics as mutineers and, in doing so, we effectively discard our creative thinkers.

149. If your mindset makes every outcome a foregone conclusion, your risk takers will stop challenging the status quo and you’ll find yourself left with a staff made up of past perpetuators.

150. “I really, truly do not want to be the smartest person in the room.” Michelle Peluso, CEO of Travelocity

151. Freely giving away your authority also means creating an environment that promotes risk taking and encourages straight talk.

152. “Empowerment is not abandonment.” -Anita Tucker

153. [6][6] Have a Vision and Convince Others To Share it values-based leaders: We often describe children as having wild or active imaginations. The best leaders never outgrow their imaginative gift. vital integrities

154. Sixty percent of surveyed executives listed getting people to work together as the biggest hurdle they currently face. American Management Association Survey, October 2003

155. Guided by their visions, values-based leaders are so intent on reaching their goals that others are simply compelled to follow.

156. THE softer SIDE OF SEARS 1992 NET PROFIT = -$3.9 BILLION

157. What is your primary job function? “To protect company assets.” (50 percent)

158. “How much profit do you think Sears nets on a dollar of revenue?” Median answer:45¢ Correct answer: 2¢

159. 1. Honesty 2. Integrity 3. Individual respect 4. Teamwork 5. Trust 6. Customer focus What do you value most? Survey of 80,000 Sears employees

160. “Make Sears a compelling place to shop.”

161. Merchandise sales up 9 percent Shareholder return up 56 percent One year later:

162. Without an inspiring vision from their leaders, employees will struggle to discern any link between their private ambitions and the company’s actual mission.

163. The first stonemason replies: The second stonemason replies: “I’m cutting stone.” “I’m building a great cathedral.” Old story: Two stonemasons are working on the same project. An observer asks, “What are you doing?”

164. “Third quarter earnings per diluted share were $.60, an increase of 11 percent over $.54 per diluted share for the same period in 2006. Third quarter net income totaled $84,224,000, compared to third quarter 2006’s net income of $79,656,000. ROA was 1.75 percent and ROE was 21.6 percent, compared to 1.66 percent and 19.3 percent in 2006’s third quarter.”

165. Have a Vision Good leaders have a vision. They hold in their minds pictures of what is possible. Vision is the power to conceive a future that’s better than the present.

166. Convince Others to Share It Great leaders convince others to share their visions by articulating them in memorable and inspirational ways.

167. If you think that conveying ideas effectively is an innate ability—a talent reserved for naturally gifted orators— then you are probably neglecting your role as a communicator.

168. “I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident: that all men are created equal.’” Martin Luther King, Jr. Delivered on the steps of the Lincoln Memorial in Washington D.C. on August 28, 1963

169. Why was it so effective? Emphasized Common Values Described the Importance of the Values Disparaged the Vision’s Opponents Forecasted Success Selected Emotional Language

170. Emphasize Common Values An inspiring vision embodies values with strong appeal for its entire audience. The vision then calls attention to those common values and illustrates how— and why—all the individuals in that audience can connect.

171. MLK: “It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident: that all men are created equal.’”

172. “The 140,000 of us were connected on something that was not about money, and it was not about doing something for the company. It was about demonstrating in a tangible way that we could achieve incredibly important goals that were meaningful to individuals.” Paul O’Neill, former CEO of Alcoa

173. Martin Luther King, Jr. “ ” Many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. They have come to realize that their freedom is inextricably bound to our freedom.

174. Describe the Importance of the Values Explaining why the organization’s values are important helps people connect emotionally with your vision. Visions with the greatest impact depict the status quo as intolerable, and alternative values as unacceptable.

175. And if America is to be a great nation, this must become true. MLK “ ”

176. “Only by returning to the moon to carry out new scientific exploration can we hope to close the gaps in understanding and learn the secrets that the moon alone has kept for eons.” National Research Council

177. Disparage the Vision’s Opponents Typecasting your opponents as lacking those values your organization deems important helps underscore your vision’s significance, creates passion and competition, and fosters commitment.

178. vision’sopponents “I have a dream that one day down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of interposition and nullification, one day right there in Alabama, little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.” –MLK disparagethe

179. “There are those who say to you—we are rushing this issue of civil rights. I say we are 172 years late.” Hubert Humphrey

180. Forecast Success Predicting the successful realization of your vision builds employee confidence in your leadership. Alluding to past triumphs helps to confirm the likelihood of this vision’s success.

181. “Vote for me because there’s a 50-50 chance I’ll balance the budget!” -campaign loser

182. “When she is confirmed by the Senate, I am confident that she will leave a lasting mark on the Supreme Court.” – George Bush, announcing his nomination of Harriet Miers to the Supreme Court

183. “He’s scholarly, fair-minded and principled, and these qualities will serve our nation well on the highest court of the land.” – George Bush, announcing his nomination of Sam Alito to the Supreme Court

184. Never a doubt “When we allow freedom to ring…we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, ‘Free at last! Free at last! Thank God Almighty, we are free at last!’”

185. Select Emotional Language The right language is critical to creating an emotional impact. Symbolic words enhance your vision’s meaning. Metaphors and analogies help clarify your vision while stimulating your listener’s imagination. Repetition adds a mesmerizing rhythm to the message, making it unforgettable.

186. “…we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream.” Adapted from Amos 5:24

187. “…we refuse to believe that the bank of justice is bankrupt. “…their destiny is tied up with our destiny. “…from every village and every hamlet, “…the motels of the highways We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation.” …their freedom is inextricably bound to our freedom.” from every state and every city…” and the hotels of the cities.” Parallels

188. A figure of speech in which you reverse the order of words in parallel clauses. chiasmus “And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.” John F. Kennedy

189. “In today’s climate of uncertainty, when our neighbors and friends and customers see our brown package cars rolling down the streets of Manhattan…or small towns across the country…they take comfort in knowing that the daily rhythm of life…and commerce…moves on.” Mike Eskew

190. “The quiet heroes of American commerce.” Mike Eskew

191. “Let the nation and the world know the meaning of our numbers…we are not a mob. We are the advance guard of a massive moral revolution for jobs and freedom.” Asa Philip Randolph August 28, 1963

192. “The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds. Think big anyway.” Dr. Kent M. Keith Anyway: The Paradoxical Commandments

193. “George wears his passions on his sleeve. He needs to learn to hide his emotions from his employees.” -From every performance review I’ve ever gotten

194. “Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.” Churchill

195. The Leading from the Heart Workshop ® SSOE