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ARE 4356 Proposal II By Tia Blackmon. Politicians Discussing Global Warming, Berlin Germany 2011 by Issac Cordal.

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Presentation on theme: "ARE 4356 Proposal II By Tia Blackmon. Politicians Discussing Global Warming, Berlin Germany 2011 by Issac Cordal."— Presentation transcript:

1 ARE 4356 Proposal II By Tia Blackmon

2 Politicians Discussing Global Warming, Berlin Germany 2011 by Issac Cordal

3 Follow the Leaders, Brussels, Belgium by Issac Cordal

4 The Office at Night 1985 by Victor Burgin

5

6 Gas Chamber 1986 by Luc Tuymans

7 Bloodstains 1993 by Luc Tuymans

8 Home and Away by David Rathman

9 Do Yourself a Favor and Never Learn to Cry by David Rathman

10 Unilever Marketing Campaigns

11 But ever since those ads appeared, ad critics and consumers have been wondering about how Unilever squares this advertising with advertising for Axe, whose overtly sexual ads often feature scantily clad, conventionally beautiful women who are seduced by men using Axe products. "How could the same company that launched Dove's Campaign for Real Beauty, celebrating women's natural appearance over media stereotypes, be behind the arguably degrading depictions of females in ads for Axe?" asked marketing experts from Northwestern's Kellogg School of Management in a 2012 case study.in a 2012 case study Dove responds to these criticisms by noting that each Unilever brand's advertising efforts "are tailored to reflect the unique interests and needs of its audience," as Dove Skin Vice President Fernando Machado writes in an to U.S. News. However, while Dove and Axe do have profoundly different ad strategies, Machado also says that Axe ads, like Dove's, aim at consumers' self esteem: "Young men, like women, frequently suffer from poor self-esteem, lack of confidence and poor body image. Our advertising is primarily designed to give them a boost of confidence." He also emphasizes that Axe ads are intended as being "tongue-in-cheek." -- US News Article

12 Dove Evolution Video Dove Sketches Video

13 Axe Clean and Dirty Ads. (n.d.). Retrieved October 10, 2014, from axe-clean-dirty-ads.jpghttp://dnews.us/wp-content/uploads/2014/07/ "Celebrating Curves Poster" for Dove (by Ogilvy & Mather Advertising). (n.d.). Retrieved October 12, 2014, from Dove - Evolution Commercial (higher quality). (n.d.). Retrieved October 11, 2014, from https://www.youtube.com/watch?v=hibyAJOSW8U https://www.youtube.com/watch?v=hibyAJOSW8U Dove Real Beauty Sketches. (n.d.). Retrieved October 8, 2014, from https://www.youtube.com/watch?v=XpaOjMXyJGk https://www.youtube.com/watch?v=XpaOjMXyJGk Kurtzleben, D. (2013, April 13). Do Dove and Axe Sell the Same Message? Retrieved October 8, 2014, from Orlando Museum of Art. (n.d.). Retrieved October 9, 2014, from stand-accidentshttp://www.omart.org/exhibitions/david-rathman- stand-accidents Smagula, H. (1983). Currents: Contemporary directions in the visual arts. Englewood Cliffs, N.J.: Prentice-Hall. Taylor, B. (2005). Contemporary art: Art since Upper Saddle River, NJ: Pearson Prentice Hall. VICTOR BURGIN FORMS OF TELLING. (n.d.). Retrieved October 9, 2014, from siegen.de/eng/press/press/press-releases/victor-burgin-forms-of-telling.htmlhttp://www.mgk- siegen.de/eng/press/press/press-releases/victor-burgin-forms-of-telling.html Works :Issac Cordal. (n.d.). Retrieved October 8, 2014, from References


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