1. Relatore: Chiar.mo Prof. Andrea Fontana Correlatore: Chiar.mo Prof. Fabio Muzzio Tesi di Laurea di Barbara Rizzi Anno Accademico 2012/2013 Hybrid Events & Storytelling Possible narratives of a hybrid scenario Università degli Studi di Pavia CORSO DI LAUREA MAGISTRALE INTERDIPANTIMENTALE IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALE

2. «Narration is a much a part of human nature as breath and the circulation of the blood.» A.S. Byatt

3. WE MAKE SENSE OF THE WORLD THROUGH Stories

4. STORY STORYTELLING The deeper way to untimely communicate to the true self of each single people composing the audience. Call of an action

5. Not to persuade, but to engage Storytelling Trance experience BILIEVING IN DRAGONS

6. What if Storytelling and the MICE Business meet ? MeetingIncentive Events Conference

7. What is shaking the business ? New Technologies are shaping the way to the future

8. HYBRID EVENTS A hybrid event is a tradeshow, conference, unconference, seminar, workshop or other meeting that a live in-person event combines a live in-person event with a virtual online component virtual online component. - MPI Foundation - 2012

9. Why to go Hybrid? Expands and extends reach of audiences Reduce impact cost Easily accessible by everyone Augments and facilitates face-to-face throughout distances Is already being used by clients as part of everyday life 7C Manifesto ContentCreativityChange Cost- effectiveness CollaborationCredibilityConnectivity

10. The 14° ICEM Conference 2012 International Conference of Emergency Medicine CS.1 Why to go Hybrid? June 27-30, 2012 Convention Centre Dublin (CCD), Dublin, Co.Dublin, Ireland Over 2,200 delegates 1,000 tweets a day «Tweet Up» by 40 delegates Turning Point

11. The 14° ICEM Conference 2012 International Conference of Emergency Medicine CS.1 Major Emergency Demonstration at Docklands Railway Station, Thursday 28th June 2012

12. The 14° ICEM Conference 2012 International Conference of Emergency Medicine CS.1 While waiting for a bus … by David Corbet (@corbetron)

13. The FRESH Conference 2014 Designing effective meetings January 26-28, 2014 Copenhagen Close group of 200 meeting professionals attending onsite Main Theme: “Present People” 97% of all present meeting professionals enjoyed FRESH14 90% will reconnect with someone they met at FRESH14 81% say the experiences something they had hoped for… Turning Point CS.2

14. The FRESH Conference 2014 Designing effective meetings CS.2 The Cyborg Participant, Eveline Aernaudts

15. The FRESH Conference 2014 Designing effective meetings CS.2 Scopia – Online Platform

16. Hybrid events AudienceTechnologyEngagement Mediator «Hybrid Angel» High quality support To keep in mind for a successful hybrid event organization  “Pre” (Analysis & Planning)  “During” (Performing)  “Post” (Developing)

17. Is there any chance to combine them? Heroes Real People Conflict Schedule Destiny Grow our knowledge Engagement Trust & Faith

18. For a compelling storytelling strategy we need to connect to the memory of the reader What event does is to make experience Memorable

19. Thank you “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.” — Seth Godin