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Università degli Studi di Pavia Dipartimento di Giurisprudenza, Ingegneria Industriale e dell’Informazione, Scienze economiche e Aziendali, Studi Umanistici,

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Presentation on theme: "Università degli Studi di Pavia Dipartimento di Giurisprudenza, Ingegneria Industriale e dell’Informazione, Scienze economiche e Aziendali, Studi Umanistici,"— Presentation transcript:

1 Università degli Studi di Pavia Dipartimento di Giurisprudenza, Ingegneria Industriale e dell’Informazione, Scienze economiche e Aziendali, Studi Umanistici, Scienze Politiche e Sociali Relatore: Chiar.mo Prof. Fabio Muzzio Tesi di Laurea di Martina RAGGI Corso di Laurea Magistrale in Comunicazione Professionale e Multimediale Correlatore: Chiar.ma Prof.ssa Federica Da Milano Anno Accademico 2012/2013

2 Measurement of performance Increase the popularity of the blog Online earning methods Earning perspectives Sources of income THE BLOG AS A SOURCE OF REVENUE

3 PERFORMANCE INDICATORS OF THE BLOG  Link popularity  Google PageRank  Website statistics Measures the reliability of a website. It refers to the number of links pointing to a page Is an algorithm used to rank websites in their search engine results Files created by the web server that hosts the blog and provide different information

4 Creating a community Integration with social networks Advantages: Strengthen the identity Conducting traffic Increase contacts INCREASING BLOG POPULARITY

5 ONLINE EARNING METHODS Advertising Affiliate Programs Sponsorships Reviews Donations

6 ADVERTISING IN THE BLOG Allows to earn through contextual advertising Simple Many advertisers Customizable Banner Google AdSense

7 NOIBLOGGHIAMO  Allows to earn with AdSense and Advit  Provides visibility  No restrictions  Always up to date

8 AFFILIATE PROGRAMS The owner of a website (affiliate) promotes the products or the services of a business owner (merchant), in exchange for a commission PAY PER PERFORMANCE

9 REVIEWS AND SPONSORSHIPS  Reviews  Sponsorhips  Are sources of non-continuous income  Are used to draw attention to a product  Financial sponsorships  Exchange sponsorships

10 EARNING PERSPECTIVES Annual Revenue Technorati 2013 Digital Influence Report

11 SOURCES OF INCOME Technorati 2013 Digital Influence Report

12 Over the years, bloggers have established themselves as opinion leaders, able to influence the purchasing behavior of consumers BLOGGERS AS OPINION LEADER Technorati 2013 Digital Influence Report

13 BLOGGERS AS TESTIMONIAL AND DEVELOPERS OF PRODUCTS

14 BEPPE GRILLO’S BLOG Earns with pay per click banners and pay per action ads According to an estimate of “Il Sole 24 Ore” it has generated in 2013 between 5 and 10 million Euros

15 MasterNewMedia ROBIN GOOD 85% of earnings come from AdSense, while the remaining are obtained through the sale of advertising space to direct clients, sponsorships and selling ebooks

16 BLOGS IN ITALY Imageware 2013

17 Earns with: Banners Participations in events Product placement Special projects FASHION BLOG

18 TECHNOLOGY BLOG Salvatore Aranzulla has been earning with his blog since the age of 17 AdSense Advit

19 FOOD BLOG Thanks to her blog, Sandra Salerno has become a professional chef and organizes cooking classes

20 The blog has proved to be an instrument of income that has allowed, in some cases, to make blogging a full-time profession. The elements that influence the success or the failure of the blog monetization are: Communication skills of the blogger; Creating an active community; Exploit the potential of social networks; FINAL CONSIDERATIONS


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