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UNIVERSITA DEGLI STUDI DI PAVIA FACOLTA DI LETTERE E FILOSOFIA, SC. POLITICHE, GIURISPRUDENZA CORSO DI LAUREA MAGISTRALE INTERDIPARTIMENTALE IN COMUNICAZIONE.

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Presentation on theme: "UNIVERSITA DEGLI STUDI DI PAVIA FACOLTA DI LETTERE E FILOSOFIA, SC. POLITICHE, GIURISPRUDENZA CORSO DI LAUREA MAGISTRALE INTERDIPARTIMENTALE IN COMUNICAZIONE."— Presentation transcript:

1 UNIVERSITA DEGLI STUDI DI PAVIA FACOLTA DI LETTERE E FILOSOFIA, SC. POLITICHE, GIURISPRUDENZA CORSO DI LAUREA MAGISTRALE INTERDIPARTIMENTALE IN COMUNICAZIONE PROFESSIONALE E MULTIMEDIALE MOON IMAGES AND SOCIAL REPRESENTATIONS Relatore: Chiar.mo Prof. Mario Dossoni Tesi di Laurea di Correlatore: Sara Besia Chiar.ma Prof.ssa Federica Da Milano Anno Accademico 2012/2013

2 INTRODUCTION MOON: the natural satellite of the earth, visible by reflected light from the sun. Religious cults, myths, legends and popular beliefs

3 DEFINITION of REPRESENTATION REPRESENTATION: the description or portrayal of someone or something in a particular way. It constitutes the determinant reference for interpersonal and social communication. VerbalSymbolic Social Cohesion

4 EMILIE DURKHEIM Individual Consciousness Collective Consciousness

5 SERGE MOSCOVICI A social representation is a stock of values, ideas, metaphors, beliefs, and practices that are shared among the members of groups and communities. The purpose of all representations is to make familiar something which is unusual or unknown

6 The Moon in the antiquity Ancient Egypt Mesopotamia Ancient Greece Ancient Rome Cartagine Japan

7 The first observations of the Moon Galileo Galilei Mount Palomar Hale telescope Giovanni Domenico Cassini Satellite Lunik III

8 Moon, Literature and Cinema Ludovico Ariosto George Méliès

9 Popular Beliefs

10 The moon landing of 1969

11 Moon and Advertising

12 Everyone is a moon, and has a dark side which he never shows to anybody. Mark Twain

13 THE END


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