10 Australian Population Projections 5.14 POPULATION, Summary indicatorsUnits1947197120022021(a)2051(a)Total population0007,579.413,067.319,662.823,368.426,421.5Proportion of population aged (years)0-14%25.128.720.316.114.015-6466.863.067.164.958.965-847.77.811.216.521.185 and over0.40.51.42.56.0Males per 100 femalesno.100.4101.198.498.7Median ageyears30.727.535.941.246.8Proportion living in capital cities51.263.263.964.566.6(a) Series B population projectionsSource: Australian Demographic Statistics (3101.0); Australian Demography, 1947; Population Projections, Australia (3222.0).
11 Four Generations Traditionalists Baby Boomers Generation X Generation Y
12 Veterans / Traditionalists Veterans / Traditionalists / Silent Generation ( )"heads down, onward and upward" attitude live out a work ethic shaped during the Great DepressionMotivated by duty, tradition, and loyaltyHappiest when everyone is happyGreat mediatorsInfluencesGreat Depression, Roaring Twenties, World War I &II, Korean WarCharacteristicsPatriotic, loyal, “waste not, want not,” faith in institutionsMilitary influenced top-down approachValue Logic and DisciplineDon’t Like ChangeWant to Build a LegacyKey Word: Loyal
13 Baby Boomers Baby Boomers (1943 to 1960) Key Word: Optimistic Vacillate between their overwhelming need to succeed and their growing desire to slow down and enjoy lifeExperienced post-war optimismWent to college/university in record numbers prolonged childhood stage and fosters idealistic 60s and 70sMaterial well beingFavour status quo or incrementalism with decision making processHave been described as self-absorbed, materialistic, and externally motivatedHave more workaholics than Gen XInfluencesSuburbia, TV, protests, human rights movement, drugs, and rock ‘n rollCharacteristicsIdealistic, COMPETITIVE, question authority“Me” GenerationMoney, Title, RecognitionWant to build a Stellar CareerKey Word: Optimistic
14 Generation X Generation X (1961 to 1980) Key Word: Skepticism Try to prove themselves constantly yet dislike the image of being overly ambitious, disrespectful, and irreverentTend to be skeptical, realistic, responsible, pragmatic, self-confident, independent thinkers who are not easily intimidated by authorityBelieve work should be fun and value quality of life, working to live not living to workMore loyal to individuals than organizationsMore likely to leave a job for higher salary than BoomersInfluencesSesame Street, MTV, Game Boy, PC, divorce rate tripled, latch-key childrenCharacteristicsEclectic, resourceful, self-reliant, distrustful of institutionsHighly adaptive to change and technologyNeed a balance between work and life - FreedomFlexible and MotivatedWant to Build a Portable CareerKey Word: Skepticism
16 Generation YMillennials, Generation Next, Digital Generation (1981 – 2000)New to the workforce, mix savvy with social conscience and promise to further change the business landscapeGeneration of consumersGrew up with technologyOptimistic and goal orientedExpect a 24/7 society/workplaceFavour multiple projects over one focused areaThrive on challenging work and creative expression“They are like Generation X on fast-forward with high self-esteem”InfluencesExpanded technology, natural disasters, violence, diversityCharacteristicsGlobally concerned, realistic, cyber literate, “personal safety” is number one concernWant work to be meaningfulHave been involved their entire lifeKey Word: Realistic
17 Trad. Boomers GenX GenY Slogan “Keepers of the Grail” “Thank God, its Monday”“Work to Live”“Upcoming Optimists”Tech.Unsure and resistantWilling to learnTechno SavvyTechnological SuperiorFeeling toward super-visorsRespectful of authorityNon-authoritarianDislike close super- visionRespectful of TraditionalistsProvideStable environmentPersonal challengesFeedbackStructure
18 Balance Balance Traditionalists Baby Boomers Generation X Generation Y “Support me in shifting the balance”Baby Boomers“Help me balance everyone else and find meaning myself”Generation X“Give me balance now, not when I’m sixty-five.”Generation Y“Work isn’t everything ; flexibility to balance my activities is.”
19 Reward Reward Traditionalists “Satisfaction of job well done” Baby Boomers“Money, title, recognition”Generation X“Freedom!”Generation Y“Work that has meaning”
20 Career Career Path Traditionalists “Job changing has stigma” Baby Boomers“Job changing puts you behind”Generation X“Job changing is necessary”Generation Y“Doesn’t need to be a straight line”
21 Feedback Feedback Traditionalists “No news is good news” Baby Boomers “Once a year whether needed or not, with lots of documentation”Generation X“Sorry to interrupt, but how am I doing?”Generation Y“Feedback whenever I want it at the touch of a button”
24 Conclusions Be aware of when retirements are going to happen Work to ensure that skills and corporate knowledge don’t get left behindPlace strong emphasis on staff development initiativesEncourage inclusion from both Gen X & Y librarians and library staff in decision makingUnderstand that the new generation of librarian and library staff need more freedom and trust and that they may not stay long if they don’t get itThink about how you will encourage young people to become the librarians of the future
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