1. Sustainable Industries By Nik Blosser President, Celilo Group Media March 2004

2. Prologue: What is sustainability?

4. Definitions Brundtland Report: “…meet our own needs while allowing future generations to meet their own needs.” The Natural Step Framework: 4 “system conditions”

5. Victory (in sustainability) as defined by William McDonough 1. 100% of energy from renewable sources; 2. All products in the world made from either: (i) biological nutrients that replenish the earth after use, or; (ii) technical nutrients that are perpetually and safely recycled.

6. What are sustainable industries? Businesses that have ecological innovation as a core part of their business model. 1. Products (renewable energy, technical ‘nutrients’); 2. Processes (biological and technical nutrient processes);

7. Sustainable Industries: Product manufacturers Distributors Raw material providers and brokers Professional service providers

8. The next Bill Gates will come from the renewable energy world. -- Theodore Roosevelt IV, Wall Street Investment Banker

9. Main Story: Emergence of Sustainable Industries in the Northwest Categories Status Opportunity

10. 4 Major Categories 1.Green Building 2.Recycled Products 3.Sustainable Agriculture/Natural Resources 4.Renewable/Smart Energy

11. 1. Green Building Raw lumber Wood products manufacturers Architects, contractors, interior designers Building efficiency systems and services.

12. Islandwood (LEED Gold)

13. Status City of Seattle leadership in LEED development Concentration of LEED experts in region GreenBuild conference in Portland, November 2004 Booming growth in private sector development

14. Green Building Barriers to growth: - Marketing: demonstrating value in LEED certification; - Policy: out-of-date building codes; - Product availability.

16. 2. Recycled Products Processors (paper, metal, glass, plastics, organics, wood, electronic waste) Manufacturers using recycled products

17. Status Portland #1 recycling rate in the nation of larger metro areas (Waste News) Bottle bill in Oregon Scrap metal recycling expertise – exporting to Pacific Rim King County/City of Seattle bans on various materials

18. Recycling Opportunities

19. Material TypeGeneratedDisposedRecoveredRecovery Rate COMPOSTABLE ORGANICS Yard trimmings 256,297 52,801 203,49679% Food scraps 192,762 180,804 11,9586% Grease 10,825 - N.A. Total Compostable Organics 459,884 233,605 226,27949% Compostable Organics Portland metro region 2002 (tons)

20. Portland Metro Region 2002 (tons) Material TypeGeneratedDisposedRecoveredRecovery Rate PAPER Recyclable Paper Newspaper 168,117 26,879 141,23884% Magazines 12,886 -0% Mixed waste paper 81,182 54,030 27,15133% Cardboard/kraft paper 249,131 41,328 207,80383% High-grade paper 49,537 20,440 29,09759% Recyclable Paper subtotal 560,853 155,563 405,29072% Non-recyclable Paper Non-recyclable paper 52,884 NA Non-recyclable packaging 18,859 NA Mixed paper/materials 24,905 NA Non-recyclable Paper subtotal 96,648 NA Total Paper 657,502 252,212 405,29062% Paper

21. Construction & Demolition Debris Portland Metro region 2002 (tons) Material TypeGeneratedDisposedRecoveredRecovery Rate Recyclable Wood Clean and painted lumber44,817 NA Pallets / Crates17,044 NA Other wood products1,746 NA Recyclable Wood subtotal274,37063,607210,76377% Non-recyclable Wood Chemically treated lumber1,219 NA Mixed wood / materials20,027 NA Non-recyclable Wood subtotal21,246 0NA Gypsum wallboard Gypsum wallboard new34,32631,1673,1599% Gypsum wallboard old20,382 NA Roofing Roofing, recyclable42,18030,99811,18127% Roofing, nonrecyclable2,880 NA Fiberglass insulation4,117 NA Porcelain and other inorganics (5)33,36432,6706942% Total Construction & Demolition432,865207,068225,79752% 125,773

22. Other Materials Portland Metro 2002 (tons)Material Material TypeGeneratedDisposedRecoveredRecovery Rate Total Glass 67,456 24,637 42,81963% Total Metal 167,232 67,132 100,10060% Total Plastic 149,609 138,610 10,9987% Total Other Organics 57,911 -0% Total Rubber 27,542 19,015 8,52731% Total Textiles and Carpet 73,361 71,612 1,7482% Total Furniture & Furnishings 23,291 -0% Total Electronic & Electrical Equipment 24,727 23,971 7563% Total Inerts (rock, sand, concrete) 57,056 37,146 19,91035%

23. 2. Recycled Products Barriers to growth: - Policy: raising recycling rates, particularly for construction & demolition debris and organics; WA reporting system needs improvement - Markets: creating markets for various waste streams and materials; - Engineering: “waste is a failure of design”

24. E-waste

25. 3. Sustainable Agriculture/ Natural Resources Organic and Food Alliance-certified farmers Marine Stewardship-certified seafood Food processors Food preparers/servers

26. Status National certifiers HQ in NW: Oregon Tilth, Food Alliance, Marine Stewardship Council, Organic Materials Review Institute (OMRI) WA: state organic certification; decent technical assistance for organic farmers OR: lacking in technical assistance and organic ag research

27. 3. Sustainable Agriculture Barriers to growth: - Technical assistance: ag extension research; - Policy: Transition assistance to farmers seeking certification is critical; - Marketing: US citizens are simply used to paying too little for food.

28. 4. Renewable/Smart Energy Renewables (wind, solar, geothermal, wave, biomass, hydro) Development and Generation Manufacturing Transmission and consulting services Energy efficiency technologies

29. NW Windpower Advantages Oregon and Washington ranked in top ten in the nation for wind resources Wind “shapes” well with hydropower One of largest wind developers HQ in Portland (PPM) One of largest wind turbine manufacturers has US HQ in region (Vestas)

30. National ranking of NW green power programs Portland General Electric: #2 (and #1 IOU) PacifiCorp: #5

31. # of birds killed by wind turbines annually 6,000

33. 4. Renewable/Smart Energy Barriers to growth: - Policy: federal tax credit for wind energy (lapsed this year) - Policy: renewable portfolio standards in WA, OR and neighboring states - Market: higher energy costs make renewables and smart energy tools more viable

34. Other possible categories Transportation: hybrid-electric cars, transit systems, fuel cells Green chemistry

35. By-the-wind sailor

36. If an invertebrate can sail into the wind, you can, too.

37. Sustainable Industries Journal NW (monthly) Sustainable Industries Overview 2004 (annual) Chinook Book (annual Seattle/King County and Portland metro editions) www.sijournal.com For more information: