1. 2009 Transition Dynamics Enterprises, Inc. Used with permission. What You Need to Know about the Green Economy Add your name here

2. 2009 Transition Dynamics Enterprises, Inc. Used with permission. What Is the Green Economy? The green economy refers to economic activity that improves the environment in some way.

3. 2009 Transition Dynamics Enterprises, Inc. Used with permission. What Are Green Jobs? Green jobs are those that improve the environment in some way. Some will have a DIRECT impact Some will have a DIRECT impact Others will have an INDIRECT impact Others will have an INDIRECT impact

4. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Improving the Environment - Reduce Emissions Move away from carbon- based fuel toward clean, renewable energy Move away from carbon- based fuel toward clean, renewable energy Use less energy through conservation and energy efficiency Use less energy through conservation and energy efficiency Reduce pollution Reduce pollution

5. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Improving the Environment – Reduce Waste Reduce, recycle, and reuse waste Reduce, recycle, and reuse waste Industrial Consumer Biomass/Agricultural Decrease use of hazardous waste Decrease use of hazardous waste Create power from waste Create power from waste

6. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Improving the Environment – Restore Nature Conserve and protect natural resources Conserve and protect natural resources Water Forests Fish and wildlife Promote biodiversity Promote biodiversity Restore ecosystems Restore ecosystems Remediate land Remediate land

7. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Other Important Goals: Triple Bottom Line Organizations track their impact in three ways: Organizations track their impact in three ways: Profit (financial) Planet (environment) People (community)

8. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Other Important Goals: Sustainability Development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Development that meets the needs of the present without compromising the ability of future generations to meet their own needs. UN Conference, Report of the Brundtland Commission, Our Common Future, 1987 Sustainable development is a dynamic process which enables all people to realize their potential and improve their quality of life in ways that simultaneously protect and enhance the Earths life support systems. Sustainable development is a dynamic process which enables all people to realize their potential and improve their quality of life in ways that simultaneously protect and enhance the Earths life support systems. Forum for the Future "In every deliberation, we must consider the impact on the seventh generation... even if it requires having skin as thick as the bark of a pine." "In every deliberation, we must consider the impact on the seventh generation... even if it requires having skin as thick as the bark of a pine." Great Law of the Iroquois

9. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Other Important Goals: Clean Products, services, and processes that fall in a number of different industry sectors that: Provide superior performance at lower costs Provide superior performance at lower costs Greatly reducing or eliminating negative ecological impact Greatly reducing or eliminating negative ecological impact Improving the productive and responsible use of natural resources Improving the productive and responsible use of natural resources www.cleantech.com/about

10. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Where Are the Green…Clean…Sustainable Jobs?

11. (c) 2009 Transition Dynamics Enterprises, Inc. Used with permission Green Industries andSectors Green Industries and Sectors 2009 Transition Dynamics Enterprises, Inc. Used with permission.

12. Kinds of Jobs Available in the Green Economy Trades – green collar jobs Trades – green collar jobs Technical/scientific Technical/scientific Non-technical professionals Non-technical professionals Entry level Entry level

13. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Natural Environment Environmental Science Environmental Science – includes basic science from biology and ecology to chemistry and earth sciences. Natural Resource Mgmt Natural Resource Mgmt includes resources we depend on including air, water, land, forests, fish and wildlife.

14. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Power Infrastructure / Smart Grid Power Generation Power Generation – renewable, clean energy Transmission Transmission – move electricity from one region to another Distribution Distribution – distributing electricity to end users Consumption Mgmt Consumption Mgmt – real time assessment of power usage

15. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Information Technology Computer technology Computer technology Hardware Data centers Network systems Software Internet Communications technology Communications technology

16. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Built Environment Buildings Buildings for all uses – residential, industrial, commercial, and institutions – from design and construction to operation and retrofitting Transportation Transportation – the infrastructure required for all transportation systems including automobiles, rail, ports, air, freight

17. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Manufacturing Cycle Extracting raw materials Extracting raw materials Processing materials Processing materials Supply chain Supply chain Manufacturing process Manufacturing process Distribution Distribution Waste Waste Cradle to cradle

18. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Creating Demand Shaping the Green Economy Shaping the Green Economy – law, finance, policy, regulation, certification Educating, Inspiring, Motivating, and Persuading Educating, Inspiring, Motivating, and Persuading – moving others to take greener actions Services Services – using green products and locations to provide green services and experiences to customers/businesses

19. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Where Are Jobs in Your Area? Regional Assets Regional Assets Natural resources Historical industries Human resources Green/sustainable initiatives Industry Status Industry Status R & D? Emerging? Established?

20. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Green Jobs Can Be Found In: Start ups Private companies Large cap companies All levels of government Non profits Educational institutions NGO – Non-governmental organizations

21. 2009 Transition Dynamics Enterprises, Inc. Used with permission. What You Need to Know We are in the first couple of years of a major economic transformation We are in the first couple of years of a major economic transformation Stimulus money will be distributed over next five years…with more going to green Stimulus money will be distributed over next five years…with more going to green New opportunities, new industries will unfold New opportunities, new industries will unfold

22. 2009 Transition Dynamics Enterprises, Inc. Used with permission. If Youd Like More Information www.GreenCareerCentral.com Green Careers For Dummies by Carol McClelland, PhD

23. 2009 Transition Dynamics Enterprises, Inc. Used with permission. Questions?

24. Next Steps