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"Loser Generated Content: From Participation to Exploitation" By: Soren Mork Petersen Presented by: Jonathan Sells & Alex DiRenzo.

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Presentation on theme: ""Loser Generated Content: From Participation to Exploitation" By: Soren Mork Petersen Presented by: Jonathan Sells & Alex DiRenzo."— Presentation transcript:

1 "Loser Generated Content: From Participation to Exploitation" By: Soren Mork Petersen Presented by: Jonathan Sells & Alex DiRenzo

2 Relational Framework of Web 2.0 Relational Framework of Web 2.0 “Relational thinking entails viewing the world as relations instead of objects and subjects” - Soren Mork Petersen 02

3 Relational Framework of Web 2.0 Relational Framework of Web 2.0 UsersCorporations Citizen JournalismExploitation User Generated ContentFree Labour User Driven InnovationEnclosure 03

4 Relational Framework of Web 2.0 Relational Framework of Web 2.0 youtube video

5 Mass Intellectuality Mass Intellectuality  Petersen offers parallels between marxist thought on labour and capitalism, and user generated content in the web 2.0  In the Web2.0 environment time spent working is marginal  Users become part of a mass intellectuality 05

6 User generated content reterritorialized User generated content reterritorialized “Although there are zones of autonomy and piracy online it is important to acknowledge that the Internet, always and already, operates within the confinement of capitalism. If not directly recognized as related to capitalism, online practices can quickly be reterritorialized by capitalism.” - Soren Mork Petersen 06

7 User generated content reterritorialized User generated content reterritorialized  Usenet and Google  AOL  Bloggers and Google AdSense Instances of user generated content reterritorialized by capitalism 07

8 Enclosure Enclosure  Limited Migration  Captive Audience  Detailed Demographic 08

9 Enclosure Enclosure  bought for $1.65 Billion by Google 1  bought for $580 Million by News Corp 2  Turned down 1 Billion dollars from Yahoo, Facebook is valued at over 8 Billion "Google closes $A2b YouTube deal", Reuters, November 14, 2006."Google closes $A2b YouTube deal" 2 Sullivan, Brian ( ). "Facebook, Courted By Yahoo, Won't Sell, Director Says (Update3)". Bloomberg L.P.. Retrieved on By Y Won'irector Says (Update3)". Bloomberg L.P.. Retrieved on "News Corp in $580m internet buy", BBC News ( ). Retrieved on trieved on 200


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