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2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current.

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Presentation on theme: "2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current."— Presentation transcript:


2 2 Safe Harbor Statement This presentation contains forward-looking statements that are based on the beliefs of Mix 1 management and reflect Mix 1’s current expectations and projections about future results, performance, prospects and opportunities. Mix 1 has tried to identify these statements by using words such as “anticipate,” believe,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “project,” “potential,” “should,” “will,” “will be,” “would” and similar expressions, but this is not an exclusive way of identifying such statements. Investors are cautioned that all forward-looking statements contained herein speak only as of the date of this presentation and involve risks and uncertainties that could cause Mix 1’s actual results, performance and achievements to differ materially from those expressed in these forward-looking statements, including, without limitation, the impact of the current challenging global economic conditions and recent financial crisis; the development of the market for beverage and consumer products; competition; Mix 1’s ability to raise the capital required for research, product development, operations and marketing; anticipated dependence on material customers and material suppliers. For a detailed discussion of factors that could affect Mix 1’s future operating results, investors should see disclosures under “Risk Factors” in the company’s applicable filings with the US Securities and Exchange Commission. These factors should be considered carefully and investors should not rely on any forward‐looking statements contained herein, or that may be made elsewhere from time to time by Mix 1 or on Mix 1’s behalf. Mix 1 undertakes no obligation to update or revise any forward‐looking statements, whether as a result of new information, future events or otherwise, except as expressly required by law.

3 3 We are a Beverage company with a product line of RTD (Ready to Drink) Natural Protein Shakes. We produce a variety of premium nutritional shakes made with natural ingredients, vitamins, and minerals All of our beverages offer a complete balanced macronutrient mix: protein, vitamins and minerals, fiber, healthy fat, antioxidants NO artificial sweeteners or preservatives All our drinks have a 12 month self life with no need for refrigeration. Who is mix1

4 mix1 company history 2005 2008 2010 Hershey Invests $12+ Million into mix1 2012 2013 Company Founded & mix1 launched Highland Capital Invests $5+ Million into mix1 Lean Performance Launched Chocolate & Vanilla Launched Chocolate & Vanilla Lean Performance Launched Mix1 Brand Repositioning & Re-launch for 2014 4 Mix1 Life, Inc. Acquirers Assets of mix1 2011

5 Improvements implemented in second half of 2013 New Formulas: Increased protein contents of its drinks from 15g to 24g per serving and decreased the calories per serving New Flavors: mix1 will launch with Chocolate, Vanilla- Blueberry, and Strawberry-Banana Company has additional 5 formulas ready to market later in 2014 New Format: Changed from Tetra to a 12 oz “PET” Bottle New Packaging: Full wrap bottle design with new graphics New Bottler: Agreement in place with new highly accredited bottling company to meet the companies production needs

6 Our “ NEW IMPROVED ” mix1 Products protein: 24 grams whey protein antioxidants : excellent source from vitamins A & E carbohydrates: 20 grams calories: Ranges from 198 to 219 calories fiber: 4 grams fat: 3 grams (healthy fat from olive oil) sweetener: natural sugar & stevia 19 vitamins & minerals: including A, D, B, potassium, calcium & more 6

7 mix1 Consumer & Usage Whymix1?Whymix1? mix1 Consumermix1 Usage vs.vs. For breakfast 46% 33% For lunch 35% 11% For a mid-day snack 13% 14% For anFor dinner evening snack 1% 0% 2% 3% After aworkoutAfter aworkout 3% 8% No speicaltimeNo speicaltime 0% 31% mix1 protein beverage category Mix1 exceeds category usage at breakfast & lunch and on par with snacking mix1 will drive incremental beverage growth by: -Attracting new users to the category -Offering multiple, unique usage occasions to drive greater purchase frequency -Meeting emerging demand for health & wellness lifestyle beverages 7

8 Key Points of Difference Made with NATURAL ingrediants Complete BALANCED macronutrient mix: protein, vitamins & minerals, fiber, healthy fat, antioxidants NO ARTIFICIAL sweeteners or preservatives MAINSTREAM CONSUMER target & broader usage occasions GREAT TASTE and FRUIT FLAVOR VARIETY vs.vs. 8

9 9 Distribution Opportunity with Growing Customer Base

10 Geographic Diversity (320) (86) (17) (128) (85)(85) (120) (28) (133) (261) (31) (39) (132) (133) (21) (119) (89) (94) (153) (84) (87) (164) (18) (215) (134) (41) (126) (127) (16) (32) (24) (140) (58) (13) (15) ( 62) ( 24) (15) 10

11 2007 $1,496M 2011 $1,946M 2015 (forecast) $2,520M 6.8% CAGR Source: Euromonitor 11 6.7% CAGR US Retail Sales: RTD Protein Beverages US Retail Sales Growth: Select Beverage Categories Protein Category Growth Continues SegmentCAGR (2007- 11) Energy Drinks10.1% Superfruit Juices8.8% RTD Protein Drinks6.8% RTD Tea4.5% Fruit Flavored Drinks3.6% Sparkling Water3.6% Functional Bottled Water3.4% Flavored Bottled Water1.8% Sports Drinks1.0% Flavored Milk Drinks0.8% RTD Coffee0.7% Bottled Water0.0% CSDsCSDs-0.2% Juice-0.8% Soy Beverages-2.5% Category Trends

12 Key Management 12 Cameron Robb, CEO Cameron has over 20 years of entrepreneurial business experience. He has worked as a CEO and Management Consultant for a variety of companies in diversified industries, including Entertainment, Technology, and Consumer Products. The services he provided were at an executive level for both private and publicly held companies. Cameron has worked with nationwide sports licensing companies representing such licenses as, NFL®, NBA®, NHL®, MLB®, PGA®, WWF® and NASCAR®. In addition, Cameron has sold product and work directly with independent retailers as well as various mass market chains in Grocery and Convenience Stores across North America. Chris Larson, Chief Financial Officer Chris has extensive public company experience and, co-founded and acted as CFO of Cash Systems, Inc., a NASDAQ traded financial services company involved in the casino gaming industry from 1999 to 2005. During that time. Cash Systems was taken public via a reverse merger – and, during Chris’ tenure the company experienced rapid revenue growth from $600,000 to $100,000,000 annually. As CFO he helped the company raise $55,000,000 worth of private placements and assisted the company in securing several vault cash arrangements Kevin Conrad, President of Sales Kevin Conrad joined mix1 from GO Fast Energy Drink, where he served as EVP & Director – North & South America Sales/Distribution. He consistently generated increase in bottom line profits of all GO Fast products market expansion through new business development efforts securing accounts with distributors and buyers. Prior to GO, he served as VP - Sales and Distribution at Rockstar, where he initialized, designed and implemented sales campaigns and promotional programs increasing sales consistently. Prior to that, he held positions at Wine and Spirits, Miller Brewing Company, and Shamrock Distributing.

13 Market Opportunity 13

14 14 HEALTH(IER) BEVERAGES CARBONATED SOFT DRINKS FUNCTIONAL BEVERAGES Bottled Waters RTD Teas Juices Sports Drinks Energy Drinks Emerging Functions “The Squeeze”

15 15 Well Positioned and Differentiated Historically, small and innovative companies (not large brands) create disruptive opportunities. Disruptive Opportunity Brand Innovator Market Movers and Creators Sports Drink Segment New Age Beverages Energy Drink Segment RTD Coffee Segment Enhanced Water Segment Mainstream Health and Wellness The Mainstream Sports Nutrition Segment Where performance, nutrition, and energy converge on “All Natural Fuel” Segment Characteristics: True functionality Balanced all natural ingredients Great tasting Broad consumer appeal, providing benefits not just to the weightlifter seeking bulk or the 20-year old looking for quick energy Implications for Disruptive Brands: Demands quick action to capitalize on window of opportunity Product turns slower than “old-line” products until message is broadly delivered leading to satisfaction and increased velocity Despite implications, returns for disruptive brands are significantly higher than “me too” products

16 16 Large Market for Alternative Beverage Alternative Beverage All Channel Retail Sales ($M) 10 Yr CAGR +38% +9% +8% +7% +6%

17 Sales Channels Future Opportunity NaturalGrocerySpecialtyClub/MassC-StoreDrug Store Count1,50035,0007,00028,000145,00038,000 mix1 Target (%) 20%23%86%10%16%46% mix1 Target (Est. $ Value) $2M$31M$15M$11M$10M$9M Full Potential$4M$109M$73M$260M$27M$33M Competitors Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM Muscle Milk, Myoplex, Ensure, Boost, Advantage, Slimfast, Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM, V-8 Muscle Milk, Myoplex, Ensure, Boost, Advantage Muscle Milk, Odwalla, V-8 Bolthouse, Bosa Nova, Odwalla, Samabzon, Naked Juice, POM 2016 Sales Channel Projected Penetration

18 18 2014 Outlook Expected revenue of approximately $10 million in 2014 Expanded flavor SKU’s of beverages and we plan to introduce new product extensions such as natural powder. Mix1 will drive retail penetration, increasing its sales force and marketing efforts through distributors and direct to retail Company is raising an additional $7.5 million to $10 Million

19 19 Differentiated product platform Reformulated product backed by intense marketing studies Attract consumers looking for all natural options for on-the-go energy Providing the required nutrients for consumers‘ Natural Product --All in the right balance Mass appeal with proven demand Core market of functional beverage est. to grow $16 billion by 2015; $20 Million Invested into the Brand Established brand equity; 9 years of marketing and consumer awareness Offering positioned to be sold across multiple channels from natural and traditional grocery to big box, club, and specialty outlets Low expansion risk Mix1 moved from initial launch (natural channel) to regional and national footprint with leading retailers in all major categories / channels Invested capital drives retail penetration, and brand innovation Growth with manufacturing and distribution being variable costs Significant product line extensions Add-on platforms, markets and branded multi-media opportunities provide mix1 the potential to become a “mega-brand” The “neutral” brand = No baggage of some key competitors (Muscle Milk, Myoplex, Atkins) Investment Highlights Investment Highlights

20 20 mix1 has Re-vamped its product and its marketing message to deliver highly differentiated offerings mix1 has Proven track record for both Regional and National Sales with Mass Appeal Our low risk expansion begins by ramping up sales and footprint for 2014 mix1 represents the Next Generation of Functional Beverage and Line Extensions Conclusion

21 21 Publicly Traded:Otcbb: MIXX Current Share Price: $1.60 Shares outstanding: 29.4 million Market Cap: $47 million Corporate Information:

22 Contact Information Mix1 Life, Inc. 10575 N. 114 th, Suite 103 Scottsdale, AZ 85259

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