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Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief Executive Officer August 15, 2012.

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Presentation on theme: "Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief Executive Officer August 15, 2012."— Presentation transcript:

1 Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Heather Howell Chief Executive Officer August 15, 2012

2 The only full line of USDA Organic ready-to-drink rooibos tea One of the fastest growing beverage categories 2011 RTD tea sales grew 5.2% to $6.5 billion 2014 RTD tea sales growth to reach $8.3 billion Rooibee Red Tea sales have tripled year over year 2010, 2011, 2012 Consumers are aspiring to a healthy lifestyle Rooibee Red Tea is very well positioned First to market with rooibos ready-to-drink bottled tea Taste Profile is excellent and award winning Page 2 8/15/2012

3 Factors for Success in a Beverage Company Page 3 8/15/2012 Great Product (with Great Branding) National Distribution achieved in 2011 (UNFI, KeHE) Sales and Marketing Strength Presence Marketing, Inc. The Matrix Group Focus on Tastings Ability to Drive Revenue Growth COGS improvement in future Management with Beverage Company Experience

4 Naturally Caffeine-Free All Natural Low in Calories Rich in Anti-Oxidants A Full Serving of Vitamin C Certified USDA Organic RooibeeRedTea.com Page 4 8/15/2012

5 Major Customers Page 5 8/15/2012

6 Everything is Bigger in Texas Page 6 8/15/2012

7 Leadership Team Page 7 8/15/2012 Management Heather Howell, CEO 15 years experience in executive roles for Fortune 500 and Fortune 100 companies Jeff Stum, Founder, COO Former Brown-Forman Marketing Executive Barbara T. Smith, Controller, HR Coordinator Independent Directors Phoebe Wood, former CFO Brown-Forman Serves on 3 public company boards: Invesco, Coca-Cola Enterprises, and Leggett & Platt Ted Nixon, Chairman and CEO DDW Color Dana Bowers, former owner and founder of iPay Technologies Ernst & Young Entrepreneur of the Year

8 Financials Page 8 8/15/2012 Sales Strategy 2012 regional expansion (East Coast, Midwest, Southeast - UNFI and KeHE distribution) 2013 national expansion (national retail chains) 2014 kids line extension

9 Series A-1 Preferred Shares $1.5 million raise $5 million pre-money valuation 1/3 committed $25,000 minimum investment Page 9 8/15/2012 Marketing Working Capital R&D Kids line extension COGS Improvement Plant-based plastic bottles Use of Proceeds

10 Page 10 8/15/2012 Exit Strategy At 200,000 cases gain national attention (2013 Forecast) At 500,000 cases become a “Takeover Target” (2014 Forecast) Likely Purchaser: Major Beverage Company with National and International Distribution

11 Rooibee Red Tea Company Series A-1 $1.5 Million Preferred Stock Offering Niche Product Fast Growing Beverage Category Nationwide Distribution Award Winning Taste & Team Contact: Heather Howell Chief Executive Officer Page 11 8/15/2012


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