1. Cambridge University Library Taming Google - making the web work for you Ange Fitzpatrick Data Control, Cambridge University Library

2. A word from our sponsor There are things we know that we know. There are known unknowns. That is to say there are things that we now know we don't know. But there are also unknown unknowns. There are things we don't know we don't know.

3. How do we search sensibly? Knowns Good bookmark management on your PC Bookmark tools on public machines Del.ici.ous, xmarks, RSS feeds Let the information come to you

4. How do we search sensibly? Unknowns Think about your search terms

5. How do we search sensibly? Unknowns Think about your search terms Avoid vague terms like ‘engineering’ or ‘science’

6. How do we search sensibly? Unknowns Think about your search terms Avoid vague terms like ‘engineering’, or ‘science’ Group terms together: “public policy”

7. How do we search sensibly? Unknown unknowns Use the OR operator, or search for ‘similar’ sites

8. How do we search sensibly? Unknown unknowns Use the OR operator, or search for ‘similar’ sites

9. How do we search sensibly? Unknown unknowns Use the OR operator, or search for ‘similar’ sites Go directly to ‘deep web’ sites

10. Google- the tour Enter your search terms:

12. Searching the whole web Or just UK sites?

13. Advert

14. Results from Google Image

15. Links to other types of results

19. Cached copy of the website

20. Top result

21. Wikis: User generated content

22. Adding extra search terms

23. Fewer hits

24. Adding extra search terms Better quality results?

25. Adding extra search terms Better quality results?

26. Adding extra search terms Better quality results?

27. Excluding search terms

28. Other useful operators Searching in specific sites Keyword site:address Libraries site:bbc.co.uk Produces results for all articles about libraries @ bbc.co.uk

29. Other useful operators Wildcard search Use an asterisk * in place of terms Blackburn Rovers beat * in * cup Produces results detailing any team beaten in any cup

30. Other useful operators Using the OR operator Searches for one term combined with a range of others David Cameron OR Beckham Produces results for David Cameron or David Beckham

31. Other useful operators The OR operator keeps going…. David Cameron OR Beckham OR Hasselhoff OR Ginola OR is also useful for spelling variations Eye colour OR color Or combine the functions Medieval OR medieaval OR “middle ages”

32. Still not getting the right results? Try clearing your browsing history Google stores your searches Google remembers the links you click on and promotes them in the search hierarchy This can be problematic, especially on public machines

33. Clearing Firefox Tools > Clear recent history Tools > Options to remove cookies

34. Clearing Internet Explorer Tools > Delete browsing history Tools > Internet options to remove cookies

35. Understanding the internet A different world to real searching Google doesn’t search everything

36. Understanding the internet A different world to real searching Google doesn’t search everything Like these useful paid for services

37. Understanding the internet The internet is a weird place More informal sharing of ideas Blurred relationships between consumers and producers Little formal hierarchy or organisation Don’t forget about memes…

39. Understanding the internet Ideas are spread informally by memes: LOLcats Dancing baby Facebook games: Farmville and Mafia Wars Are memes useful to us?

40. Understanding the internet Think about how content is created and shared online

41. Understanding the internet Think about how content is created and shared online informal content ≠useless content

42. Understanding the internet User generated content can’t always be trusted

43. Understanding the internet User generated content can’t always be trusted But don’t let that put you off!

44. Understanding the internet Search and verify: Compare music biographies on Wikipedia and GROVE online

45. Understanding the internet Search and verify: Compare music biographies on Wikipedia and GROVE online Compare film data on Wikipedia with the Internet Movie Database

46. Understanding the internet The web as a whole is noisy. Let’s go somewhere quieter…

47. Beyond the basic interface When we want quality, academic results it’s best to block out some aspects of the web Go beyond the basic interface with: Google Books Google Scholar iGoogle

48. Google Books - what it is Full text access to books ‘in the public domain’ Limited access to books under copyright Full text access to some magazines

49. Google Books - why it is useful Read full text Confirm data: try a quotation Read an introduction or check the contents of a book Decide whether or not to buy, order or read the book

50. Google Books - the tour Enter search term: Moonstone

52. Full text

53. Snippets

54. Full text Snippets Overview only

55. Metadata issues

57. Reviews Places to buy Related books

58. Links to WorldCat

59. Google Books: useful bits Tag cloud- searches for these common terms in the full text

60. Google Books: useful bits Link through to articles on Google Scholar

61. Read the full text

62. Full text toolbar

63. Zoom Page layout

64. Full text toolbar See Contents Page Flick between pages

65. Full text toolbar See Contents Page Flick between pages Just text Clip, link, share

66. Google Scholar Searches academic and peer-reviewed articles Groups results for easy analysis Provides: Citations Abstracts Full text

67. Google Scholar - the tour Enter your search terms: “Stanford Prison Experiment”

69. Cambridge resource

70. Citations

71. Other versions of this article

72. Other places this article has been cited

73. Articles related to this one

74. Google Scholar - useful operators Finding pages about an author, or finding pages by author? “Jeanette Winterson” will find articles about Winterson Author:jeanette winterson will find articles by Winterson

75. Google Scholar - useful operators Restricting your search by journal or by date Use Advanced Search

76. Google work tools Google Docs A free suite of office tools Compatible with Microsoft products Can be shared with others

77. Google work tools iGoogle Personalised start page Ideal for information streaming High level of functionality Both Google-made and user generated applications

78. Credits Donald Rumsfeld http://www.defenselink.mil/transcripts/transcript.aspx?transcriptid=3490 http://en.wikipedia.org/wiki/Donald_Rumsfeld LOL cats http://icanhascheezburger.com/ Wikipedia’s big book of things that night not be true http://www.nataliedee.com/

79. Credits Screenshots are courtesy of Google All other images used under a Creative Commons Licence

80. Research Skills Programme At www.lib.cam.ac.uk/Courses/ you can … Find our timetable of subject-based sessions Book for hands-on information skills classes Request one-to-one training Download these slides and other handouts E-mail us at research-skills@lib.cam.ac.uk