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Where Marketing Insight Meets Media Genius April 2014 Intersect Media Solutions’ Print and Digital Advertising Networks to Reach Florida Hispanics.

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Presentation on theme: "Where Marketing Insight Meets Media Genius April 2014 Intersect Media Solutions’ Print and Digital Advertising Networks to Reach Florida Hispanics."— Presentation transcript:

1 Where Marketing Insight Meets Media Genius April 2014 Intersect Media Solutions’ Print and Digital Advertising Networks to Reach Florida Hispanics

2 Florida’s Hispanic Market 3.2 million 3.2 million Hispanic adults live in Florida’s seven largest DMAs. 30% 30% Hispanic adults are 30% more likely than Florida adults as a whole to have visited Universal Orlando in the past year. 1.9 million 1.9 million Florida Hispanic adults read a newspaper in print or online in the past week newspapers with a combined, per-issue circulation of nearly 1.4 million effectively reach the Florida’s Hispanic population. 745, ,200 Hispanics read Florida newspapers online or on mobile devices – tablets or smartphones – during the past month. 14

3 Hispanic Print Publication Metro Area Pub. Days Circulation *Free to readers (S) – Spanish language(B) - Bilingual Florida’s Hispanic Print Advertising Network Source: Intersect Media Solutions, Individual publications El Clarin * (S)Miami/Ft. Lauderdale Thursday200,000 El Sentinel (Ft. Lauderdale/Miami) * (S)Miami/Ft. Lauderdale Friday125,000 El Sentinel (Orlando) * (B)Orlando Saturday100,223 El Nuevo Herald - Sunday Edition (S)Miami/Ft. Lauderdale Sunday75,990 El Semanario Accion * (S)West Palm Beach Friday75,000 El Nuevo Herald (S)Miami/Ft. Lauderdale Mon-Sat58,573 Semanario Argentino * (S)Miami/Ft. Lauderdale Monday43,000 Centro Tampa * (S)Tampa/St. Petersburg Friday42,000 Diario Las Americas (S)Miami/Ft. Lauderdale Tues-Sun36,586 La Prensa (Orlando) * (S)Orlando Thursday35,065 El Colombiano * (S)Miami/Ft. Lauderdale Thursday35,000 America Hoy * (S)Miami/Ft. Lauderdale Monthly33,500 El Latino Semanal * (S)West Palm Beach Friday31,857 Eco Latino * (B)Jacksonville Monthly30,000 El Hispano Para Todos * (S)West Palm Beach Thursday30,000 Intersect Media Solutions offers both print and digital networks to reach Florida’s huge Latino population. In print, 38 newspapers offer a combined, per-issue circulation of nearly 1.4 million. The Top 15 are listed here. 15

4 Capability: A Digital Ad Network that reaches the Hispanic Markets: Miami/Ft. Lauderdale, Orlando, Tampa/St. Petersburg, West Palm Beach and Ft. Myers/Naples.Strategy: Partner with Hispanic Newspaper Websites to utilize “unsold space” at low CPMs.Challenges: Hispanic Newspaper Websites generate lower site traffic compared to General Market Newspaper Websites. Less site traffic equals less inventory. Some smaller Hispanic Newspaper Websites do not sell on a cost per thousand basis. Monthly packages sold as rotators. Difficulty building uniform Ad Network with variety of pricing structures and inventory variations. Florida’s Hispanic Digital Advertising Network 16

5 Hispanic Sites in Florida’s Digital Ad Network WebsitePage Views Unique UsersSOV% Impressions El Nuevo Herald (Miami)9,802,4001,160,6002%525,000 Diario Las Americas300,00095,00010%75,000 El Sentinel (Ft. Lauderdale)221,57137,6385%25,069 El Sentinel (Orlando)161,76521,8802%10,054 La Prensa75,00020,0006%10,500 7 Siete Dias32,50015,10013%10,931 Naples Vista Semanal23,00010,0003%1,946 Tampa Centro22,05714,3695%2,500 10,638,3371,374,5422%661, In Florida, Intersect Media’s Digital Ad Network includes these eight Hispanic-oriented websites which have nearly 1.4 million unique visitors. Using its existing partnerships, Intersect Media can create a custom digital footprint throughout the US and abroad. Source: Individual media properties

6 Thank You! For More Information, Contact: Gary Winters Marketing Manager Intersect Media Solutions 610 Crescent Executive Court, Suite 112 Lake Mary, FL v


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