2The Four Stages Involved in the Continuum of Change: AwarenessKnowledgeAttitudesBehavior
3AwarenessAt the awareness stage on the continuum, initiatives attempt to stimulate or heighten awareness:An issue exists concerning either:I. Untapped potential(as in a lack of appreciation for the richness of perspective that diversity can bring, or lack of understanding of other cultures); orII. A threat to stated values (such as justice, fairness, peace, democracy and/or equality)b) A change is necessary to address the issue and make the situation correspond to the stated values
4KnowledgeAt the Knowledge stage on the continuum, initiatives provide information on:the various aspects of the issue and how it permeates our lives and relationshipsthe perceived barriers to, and benefits of change;further opportunities to increase knowledge or make contacts.
6AttitudesAt the Attitudes stage on the continuum, initiatives attempt to influence perceptions on the issue by:stimulating dialogue and debate about the issue;presenting possible alternatives and solutions;emphasizing the benefits of change;providing social support for new perceptions
7Behaviors At the Behaviors stage of the continuum, are: presenting and/or legislating alternative ways to behave;providing information on how and when to behave differently;building skills through training and behavioral trials;providing social supports for new behaviors