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COMMUNICATION SKILLS Introduction to Business & Marketing February 9, 2012.

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Presentation on theme: "COMMUNICATION SKILLS Introduction to Business & Marketing February 9, 2012."— Presentation transcript:

1 COMMUNICATION SKILLS Introduction to Business & Marketing February 9, 2012

2 Defining Communication

3 Communication  Process of exchanging messages between a sender and receiver

4 Communication Skills  Used to send and receive messages  Includes listening, reading, speaking, and writing  Effective communication is vital in every aspect of business!

5 Communication Process

6 Elements of Communication Barriers M ESSAG E F EEDBAC K Barriers Sender Receiver Channel Message Barriers Feedback

7 Channels  a.k.a. “media”  avenues through which messages are delivered

8 Message  The information the sender wants to communicate  Avoid nonstandard language (slang) to ensure that your message is understood

9 Barriers  Obstacles that interfere with the interpretation of a message

10 Verbal Barriers  Vague or unclear language  Foreign languages  Different dialect  Soda, pop, soda pop, or Coke?  Jargon vs. Layman’s terms

11 Physical Barriers  Geographic location  Visual distractions  Noise

12 Feedback  Receiver’s response to a message  Examples…  asking questions to clarify the message  acknowledging having received / understood message

13 Why is this important?  Studies have shown that 70% of our waking hours are spent communicating!  Most jobs, especially in business or marketing, require good communication skills for success.

14 Communication Media in Business  Face-to-face (meetings, presentations)  Written Memos  Telephone / Fax   Instant Message  Video Conferencing

15 How are they different?  Capacity how much content they can carry  Speed  Cost  Accuracy / Quality of the Message  Need for feedback Which communication channel you use will depend on the importance of these factors…

16 Communication Media Group Project!  You may choose one or two partners. Each group will be assigned a communication channel / medium.  Create a Glog about your channel that includes :  Pictures / Visuals  When or why this channel is used instead of others  Potential barriers of communication  Etiquette – 3 DOs and 3 DON’Ts when communicating  Glogs will be presented on Promethean next class – can use animations but make sure text is legible!


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