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Published byDuane Woliver Modified over 9 years ago
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VAS in Telecoms Space Focus on SMS-Based Services
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What is Value Added Service (VAS) industry term for non-core services – i.e. all services beyond standard voice calls and text messages. ▫SMS on Premium Rated Short codes ▫IVR - Interactive Voice Recognition ▫USSD – Unstructured Supplementary Service Data
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SMS / SHORT-CODES TECHNOLOGY - The Past Started in 2001 with MTN Purely for the rich (just as GSM was) Few VAS Companies (3) Few VAS Services Purely services for low-end phones
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SMS / SHORT-CODES TECHNOLOGY - The Present 120,506,771 connected Mobile lines as at April 2012 Many Services – a witness? Emerging Opportunities on high-end phones Many VAS Company (50 - Stiffer Competition) Stronger operators’ tightening rope Tighter Regulations
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Today's practical use of this technology – Value Add Information Dissemination ▫News, job alerts, Entertainment ▫Jokes, Radio Shoutouts, TV Shows, Music download, Services ▫Property sell/buy, DSTV activation, ▫Drug Confirmation, etc, Education ▫Word Meaning, Quotes Personalisation ▫RBT, Ringtones, Wallpapers, themes Promotions and Marketing Open&Win etc Phone Book backup, Savemycontacts, Vehicle Tracking Systems,
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How it all Connects
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How money is made… MO ▫You initiate the request and gets billed MT The billing is done on delivery MO vs. MT Billing REVENUE Share Model On the average -> 70:30 in favour of telcos.
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Technical Tools for VAS SMPP Tools: ▫Open SMPP – Free Java Based ▫Kannel – Free, Linux Based ▫SMPPBox – Free Version Available ▫etc Programming Tools ▫Any programming language ▫Mobile Apps Development Tools Android, Blackberry, Windows Mobile
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Sample SMPP Profile #--------------------------------------------- # GROUP: SMSC group = smsc smsc-id = SMSCConnection_1 smsc = smpp host=196.127.99.5 port = 2020 transceiver-mode = true smsc-username = ttx smsc-password = t33t11Ex system-type = CMT source-addr-ton = 0 source-addr-npi = 1 dest-addr-ton = 0 dest-addr-npi = 1
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SMS / SHORT-CODES TECHNOLOGY - The Future For the thinkers Location Based Services Mobile Music/Games/Video download will increase with better bandwidth Mobile Commerce will grow with the adoption of mobile money. ▫Relieve from the Big Bros Telco Widening market for on-device mobile apps SMS-to-Applications More space in the ‘long tail’ for SMS/IVR products Aggregations for new entrants More interests by MNOs and their allies ▫Versus NCC’s response on policies and regulations
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SMS / SHORT-CODES TECHNOLOGY - The Future - Midterm For the thinkers Location Based Services Mobile Music/Games/Video download will increase with better bandwidth Mobile Commerce will grow with the adoption of mobile money. ▫Relieve from the Big Bros Telco Widening market for on-device mobile apps More space in the ‘long tail’ for SMS/IVR products Aggregations for new entrants More interests by MNOs and their allies ▫Versus NCC’s response on policies and regulations
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Mobile operators will lose voice services to mobile platforms mobile web becomes the platform for the next generation of technology innovation and investment Mobile operators becomes ‘bandwidth seller’ SMS / SHORT-CODES TECHNOLOGY - The Future – “Longterm” – 7-10years
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Practical "Can-dos" to become skillful Think VAS Products – Adding Value Learn and play with SMPP Clients and Servers ▫Start from reading SMPP Protocol Specification Learn and be very good in at least a programming language. Pursue Industrial Training in a VAS Company
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Practicals – Let’s see how messages come in How services are configured
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